{"id":3037,"date":"2008-04-29T22:47:32","date_gmt":"2008-04-30T05:47:32","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3037"},"modified":"2008-04-29T22:48:20","modified_gmt":"2008-04-30T05:48:20","slug":"homegaincom-adds-a-weblogging-platform-for-its-clients","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3037\/homegaincom-adds-a-weblogging-platform-for-its-clients\/","title":{"rendered":"HomeGain.com adds a weblogging platform for its clients"},"content":{"rendered":"

I’ve spent quite a few brain cycles tweaking HomeGain General Manager Louis Cammarosano. The head of what is very obviously a Web 1.0 chokepoint-style company<\/a>, Cammarosano has himself very obviously been on an agitprop mission in the Web 2.0 world.<\/p>\n

His goals:<\/p>\n

    \n
  1. To minimize the Web 2.0 difference in the marketplace<\/li>\n
  2. To claim that HomeGain has been a Web 2.0 company all along<\/li>\n
  3. All the while, to figure out how to transform HomeGain.com to something like a Web 2.0 business model<\/li>\n<\/ol>\n

    That much was funny to me, because Cammarosano is a hale-fellow-well-met, rather more the opposite of a spy.<\/p>\n

    In any case, his efforts are bearing fruit now: A few months ago Cammarosano started a group weblog to figure out if HomeGain should have a weblog. Starting later tonight, HomeGain’s customers will be abel to start their own client-seeking weblogs on the lead-generating site<\/a>.<\/p>\n

    <\/p>\n

    Both Brian Brady and Mike Farmer write on the HomeGain blog, so I hope they’ll keep us informed about how the new blogging platform is working out. Free blogging platforms are not always a slam-dunk success, but I think HomeGain’s offering makes more sense than does ActiveRain, for instance. I have felt that free weblogs would be a better solution than discussion fora on Zillow.com: Weblogging creates a middle-management structure, providing a cadre of volunteers to keep bad behavior from oscillating out of control.<\/p>\n

    In any case, since I’ve been so churlish to Cammarosano, I want to congratulate him for taking a step in the right direction. Anything that induces consumers to shop harder for better values is a net win in my ledger.
    \n<\/p>\n

    Technorati Tags: blogging<\/a>, real estate<\/a>, real estate marketing<\/a><\/p>\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    I’ve spent quite a few brain cycles tweaking HomeGain General Manager Louis Cammarosano. The head of what is very obviously a Web 1.0 chokepoint-style company, Cammarosano has himself very obviously been on an agitprop mission in the Web 2.0 world. His goals: To minimize the Web 2.0 difference in the marketplace To claim that HomeGain […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5],"tags":[],"class_list":{"0":"post-3037","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3926,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3926\/homegain-releases-agentview-a-re-20-rifle-will-it-fire-true-or-shoot-blanks\/","url_meta":{"origin":3037,"position":0},"title":"HomeGain Releases AgentView, a RE 2.0 Rifle. Will it Fire True Or Shoot Blanks?","author":"Brian Brady","date":"August 19, 2008","format":false,"excerpt":"I don't hide my admiration for Louis Cammarosano.\u00a0 We \"met\" first on Active Rain, last winter.\u00a0 Louis noticed a comment I made about how third-party lead generation companies weren't inherently evil and invited me to be the inaugural \"expert blogger\" on the HomeGain Blog.\u00a0 I thought Louis would transform Home\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3045,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3045\/louis-cammarosano-to-speak-at-the-bloodhoundblog-social-media-marketing-conference-brought-to-you-by-zillowcom\/","url_meta":{"origin":3037,"position":1},"title":"Louis Cammarosano to Speak at The BloodhoundBlog Social Media Marketing Conference brought to you by Zillow.com","author":"Brian Brady","date":"May 1, 2008","format":false,"excerpt":"What do you do with a guy who chooses to fight the lions in THEIR den? You invite him to speak at the BloodhoundBlog Unchained Social Media Marketing Conference, brought to you by Zillow. That's what we did and I think you'll be pleased. Louis Cammarosano, General Manager for Home\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"louis cammarosano","src":"https:\/\/i0.wp.com\/images.homegain.com\/i\/photo\/louis_cammarosano105x139.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3197,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3197\/bloodhoundblog-in-the-terrible-twos-and-the-me-me-me-meme\/","url_meta":{"origin":3037,"position":2},"title":"BloodhoundBlog in the terrible two’s and the me-me-me meme","author":"Greg Swann","date":"June 2, 2008","format":false,"excerpt":"I had mail last night from a sweet kid who wanted to tag me in what she called a MeMe game. I thought that by itself was nice take on the idea of memes as represented in the wired world of real estate, but it also put me in mind\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3084,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3084\/soyoure-coming-to-phoenix\/","url_meta":{"origin":3037,"position":3},"title":"So…You’re Coming to Phoenix","author":"Brian Brady","date":"May 10, 2008","format":false,"excerpt":"All presentations to be held in the Steele Auditorium at the Heard Museum. This schedule for Unchained is subject to change: Sunday, May 18, 2008: 8-10AM Registration. The conference starts at 10AM and ends at 4PM. Zillow Workshop The Power of E-mail Marketing by Ron Cates Hyper Local Blogging UNPLUGGED\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3240,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3240\/contra-cammarosano-you-will-know-when-bloodhoundblog-has-attained-its-goals-when-there-is-no-more-carney-barker-jive-to-be-found-anywhere-in-real-estate\/","url_meta":{"origin":3037,"position":4},"title":"Contra Cammarosano: “You will know when BloodhoundBlog has attained its goals when there is no more carney-barker jive to be found anywhere in real estate.”","author":"Greg Swann","date":"June 17, 2008","format":false,"excerpt":"This is a response to a comment that grew up to be a post: Louis Cammarosano: \"[I]f it wasn\u2019t for \u201cVendor\u201d Zillow, Unchained Phoenix would have shown a loss.\" No, we would have done the show in a different facility, without food. Zillow.com paid for our guests to have a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2650,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2650\/has-web-20-failed-you\/","url_meta":{"origin":3037,"position":5},"title":"Has Web 2.0 Failed YOU?","author":"Brian Brady","date":"February 24, 2008","format":false,"excerpt":"Louis Cammarosano, of Home Gain, outlines his theory about the failed promise of RE2.0. He offers four thoughts to back up his premise: 1- Success has been marginal. 2- It's TOO consumer-centric and neglects the real estate professional (I'm still trying to understand how the anonymous presentation from real estate\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3037"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3037\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}