{"id":3040,"date":"2008-05-01T06:46:43","date_gmt":"2008-05-01T13:46:43","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3040"},"modified":"2008-05-01T06:48:15","modified_gmt":"2008-05-01T13:48:15","slug":"oh-canada-your-zestimates-are-baking-zillowca-is-in-the-oven","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3040\/oh-canada-your-zestimates-are-baking-zillowca-is-in-the-oven\/","title":{"rendered":"Oh, Canada! Your Zestimates are baking: Zillow.ca<\/u><\/em><\/strong> is in the oven"},"content":{"rendered":"

So: My belief would be that, regardless of Trulia.com’s nofollow policy on the listings it solicits from Realtors, brokers and brokerage chains<\/a>, if you’re building things right at home, you should be able to beat any out-of-town infiltrators on your own listings.<\/p>\n

So I looked up “718 West Moreland Street”<\/a>, which isn’t even my listing, but which I wrote about in my own Trulia post a couple of weeks ago<\/a>. My links are coming in in positions 1, 2, 3 and 4 and Trulia is at number 6. Your mileage may vary.<\/p>\n

Next up, “12214 West Madison Street”<\/a>, which we listed 13 days ago. The home’s single-property web site<\/a> comes in first and second. Trulia isn’t there at all yet, but guess who comes in third? Yes, its underdog victorious<\/a> Zillow.com. I tweaked David Gibbons a couple of days ago about his uncharacteristic silence, but I knew this meant that Zillow had to be working on SEO. With Zillow, you can learn a lot from the questions they won’t answer.<\/p>\n

Here’s a third one: “1322 East Vermont Avenue”<\/a>, which we’ve had listed for about a month. We definitely believe in networked cross-linking on our own sites, so as I look at my results for that search today (all of which might change at any instant), we’re coming in first, second, third, fifth and sixth out of seven hits on google, with the single-property web site again in the dominant position<\/a>. Trulia.com is in fourth place, behind a weblog post I wrote about the Vermont house on DistinctivePhoenix.com<\/a> — a PR4 weblog.<\/p>\n

Can I call this established? If you’re building your own web sites properly, Trulia.com should not be able to beat you. Any disputes, disclaimers or caveats?<\/p>\n

But here’s what’s really<\/em> interesting: Position number seven is occupied by Zillow.ca<\/u><\/em><\/strong><\/a>. I don’t know how many houses there are in Canada, but it looks like they’re about to get Zestimated.<\/p>\n

If a sphinx-like creature, his gaze blank and pitiless as the sun, should like to offer up some details, I’m all ears.
\n<\/p>\n

Technorati Tags: disintermediation<\/a>, real estate<\/a>, real estate marketing<\/a>, technology<\/a>, Zillow.com<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

So: My belief would be that, regardless of Trulia.com’s nofollow policy on the listings it solicits from Realtors, brokers and brokerage chains, if you’re building things right at home, you should be able to beat any out-of-town infiltrators on your own listings. So I looked up “718 West Moreland Street”, which isn’t even my listing, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5,19,25],"tags":[],"class_list":{"0":"post-3040","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-technology","10":"category-zillowcom","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2983,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2983\/truliamazing-tricks-of-the-trade-dont-link-to-your-trusted-partners\/","url_meta":{"origin":3040,"position":0},"title":"Truliamazing tricks of the trade: don’t link to your trusted partners","author":"Galen Ward","date":"April 29, 2008","format":false,"excerpt":"Greg is impressed how Trulia so dominates the search results for \"714 West Culver Street\". Heck - they got the listing from somewhere, right? Why does Trulia show up above the original sources of data? In this case, two reasons: the original source doesn't even display the address on the\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16285,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16285\/my-client-went-shopping-for-houses-on-trulia-com-and-only-75-of-those-she-found-were-bogus-listings\/","url_meta":{"origin":3040,"position":1},"title":"My client went shopping for houses on Trulia.com, and only 75% of those she found were bogus listings…","author":"Greg Swann","date":"March 15, 2013","format":false,"excerpt":"My note to her: \"Trulia and Zillow both present inactive listings as though they were active to fool the public into thinking that they have more inventory than the agents they exploit for advertising money, even though their listings come straight from the MLS systems. Mere real estate brokers would\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1474,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1474\/myspace-should-buy-trulia-zillow-and-active-rain\/","url_meta":{"origin":3040,"position":2},"title":"MySpace Should Buy Trulia, Zillow and Active Rain","author":"Brian Brady","date":"May 25, 2007","format":false,"excerpt":"MySpace, Active Rain, Trulia, and Zillow. The perfect merger. Active Rain: The best place for B2B sales in the real estate industry. Mortgage originators, title reps, and escrow officers who aren't playing in the \"Rain\" are missing out on an incredible opportunity. I'm not going to expand on that anymore\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2274,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2274\/bohicaand-this-time-it-is-trulia\/","url_meta":{"origin":3040,"position":3},"title":"BOHICA…and this time it is Trulia","author":"Eric Blackwell","date":"November 27, 2007","format":false,"excerpt":"I received an email from a friend this morning...the essence of it was that Trulia is now \"offering\" us REALTORS the opportunity to enhance our listings for a modest fee...and I started preparing to post almost immediately. Then I noticed Bramlett had beaten me to the punch. As Bramlett correctly\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"BOHICA","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2007\/11\/images.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3059,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3059\/the-realtybot-shuffle-truliacoms-response-to-complaints-about-nofollow-tags-on-partner-supplied-content-seems-truly-atrocious\/","url_meta":{"origin":3040,"position":4},"title":"The Realty.bot shuffle: Trulia.com’s response to complaints about nofollow tags on partner-supplied content seems truly atrocious","author":"Greg Swann","date":"May 5, 2008","format":false,"excerpt":"Galen Ward's post on Trulia.com's policy of adding \"nofollow\" tags to links back to its own listings partners has elicited quite a bit of controversy. The original post itself excited a great deal of commentary, and this is explored in encyclopedic detail in a fascinating post by Union Street Media's\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1408,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1408\/is-truliacom-the-unzillow-realtybot-emerges-from-beta-with-a-new-qa-feature-and-robust-system-wide-automated-alerts\/","url_meta":{"origin":3040,"position":5},"title":"Is Trulia.com the UnZillow? Realty.bot emerges from beta with a new Q&A feature and robust, system-wide automated alerts","author":"Greg Swann","date":"May 11, 2007","format":false,"excerpt":"Come with me to the newly-reconfigured Trulia.com, freshly emerged from beta status. Let's search for an ideal house. The criteria we can use are limited -- location, type of structure, price range, bedrooms, bathrooms, square footage -- but we can still scare up some results. Plus which, if you really\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3040"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3040\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}