{"id":3044,"date":"2008-05-01T08:47:06","date_gmt":"2008-05-01T15:47:06","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3044"},"modified":"2008-05-01T09:00:26","modified_gmt":"2008-05-01T16:00:26","slug":"is-the-growth-of-media-good-for-realtors","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3044\/is-the-growth-of-media-good-for-realtors\/","title":{"rendered":"Is The Growth Of Media Good For Realtors?"},"content":{"rendered":"

New Avenues Of Marketing Exposure Are Exploding In Growth And Cost<\/strong><\/p>\n

Remember when there were only three broadcast television channels? Well, I know some of you – like me – remember. It was a simpler time, back then.<\/p>\n

If you wanted to bring a product or service to market, there were limited channels to advertise – and because of this dynamic, the costs to exposure a large part of your audience to your ad was relatively cheap.<\/p>\n

Not so, anymore.<\/p>\n

Now, when a product or service is brought to market, it almost always has to be targeted to a specific audience – as few entities can afford the blanket coverage of yesteryear. Just take a look at what it costs to market a presidential candidate.<\/p>\n

We see this happening in real estate, as well. The avenues where listings can be shown has grown to a visual cacophony. There are virtually thousands of places where buyers can find listings.<\/p>\n

Somehow, I don’t see this as a great benefit to Realtors – or the public, in general.<\/p>\n

Don’t get me wrong – I do believe that competition is good… and that having more than one way to market listings is good – but at what point does it become more of a hassle than it’s worth?<\/p>\n

Would online auctions be better if there were a few dozen Ebay-like sites to buy and sell on? And if so, how would it benefit the people who were trying to buy or sell?<\/p>\n

For some reason, I think not.<\/p>\n","protected":false},"excerpt":{"rendered":"

New Avenues Of Marketing Exposure Are Exploding In Growth And Cost Remember when there were only three broadcast television channels? Well, I know some of you – like me – remember. It was a simpler time, back then. If you wanted to bring a product or service to market, there were limited channels to advertise […]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5,19],"tags":[],"class_list":{"0":"post-3044","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"category-technology","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3208,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3208\/real-estate-marketing-channel-dominance-theory-my-truth\/","url_meta":{"origin":3044,"position":0},"title":"Real Estate Marketing Channel Dominance Theory – my truth.","author":"Eric Blackwell","date":"June 5, 2008","format":false,"excerpt":"MIke Farmer got me to mention the thought of Navy Seal Teams as a basis for real estate marketing. He got me thinking on that...and my mind turned towards my Market Channel Dominance Theory(s). Or...let's just call it B-I-N-G-O. In the game of BINGO, you can win by being the\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13078,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13078\/want-more-showings-and-quicker-offers-the-secret-source-of-buyers\/","url_meta":{"origin":3044,"position":1},"title":"Want More Showings and Quicker Offers? The “Secret” Source of Buyers.","author":"Sean Purcell","date":"August 25, 2010","format":false,"excerpt":"In a recent comment on his own post: Are you closing on the wrong objectives? The most insidious form of sales call reluctance is proudly racking up empty \u201caccomplishments.\u201d\u00a0 Greg Swann, the author, said this:\u00a0 \"we devote a lot of effort ... to closing on the buyer and on the\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1095,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1095\/one-of-the-most-pure-channels-of-feedback-you-can-get\/","url_meta":{"origin":3044,"position":2},"title":"“One of the most pure channels of feedback you can get . . . “","author":"Greg Swann","date":"March 1, 2007","format":false,"excerpt":"Part IV of Inman's real estate weblogging series, this one written by Glenn Roberts, Jr., is about company blogs. Technorati Tags: blogging, real estate, real estate marketing","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3075,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3075\/thinking-myself-out-of-business-a-lone-real-estate-agent-faces-the-future\/","url_meta":{"origin":3044,"position":3},"title":"Thinking myself out of business: a lone real estate agent faces the future","author":"Mike Farmer","date":"May 9, 2008","format":false,"excerpt":"\u00a0Agents get leads from different marketing strategies, both offline and online, but where will most of the leads come from in\u00a0five years? Looking ahead I'd have to say leads will come mainly from one source -- Google. Unless something changes, Google has the lion's share of searchers. As more and\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":442,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/442\/blogoff-post-65-a-good-hot-fire-sheds-light-too\/","url_meta":{"origin":3044,"position":4},"title":"Blogoff Post #65: A good hot fire sheds light, too . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"From SEOmoz blog, a definitive resource, how to use controversy to attract readers to your real estate weblog:Ingredients: A passionate audience or community with strong (and hopefully misguided)\u00a0feelings about a subject, person, company, etc. Process: Create content through a blog, article, report or statistics that challenges commonly-held beliefs or assumptions\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2998,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2998\/nobody-wants-to-watch-snl-reruns-on-turner-movie-classics\/","url_meta":{"origin":3044,"position":5},"title":"Nobody wants to watch SNL reruns on Turner Movie Classics","author":"Dan Green","date":"April 21, 2008","format":false,"excerpt":"There's a reason why certain shows play on NBC versus CNBC versus Bravo.\u00a0 Different types of programming attracts different types of viewers. Over the past 12 months ago, Bloodhound Blog has defined its programming and it's now clear to me that the \"viewers\" are largely industry insiders that want to\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"NBC, Bravo and CNBC are three networks for three different audiences","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2008\/04\/nbc-logo.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3044"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3044\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}