{"id":305,"date":"2006-09-08T16:10:51","date_gmt":"2006-09-08T23:10:51","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=305"},"modified":"2006-09-08T16:13:43","modified_gmt":"2006-09-08T23:13:43","slug":"movecom-looks-for-viral-buzz-with-sneak-peeks-of-new-commercials","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/305\/movecom-looks-for-viral-buzz-with-sneak-peeks-of-new-commercials\/","title":{"rendered":"Move.com looks for viral buzz with sneak peeks of new commercials . . ."},"content":{"rendered":"<p>They&#8217;re looking for comments, they say. That&#8217;s because the spots are in the can and the media&#8217;s already bought:<\/p>\n<blockquote><p>As someone who regularly blogs about real estate, we thought you would like a sneak peek at the new Move.com; television ads before they air. We&#8217;d love to hear your comments.<\/p><\/blockquote>\n<p>What do they really want? Buzz, of course, word-of-mouth pre-conditioning of the audience. To me they&#8217;re just commercials &#8212; the email, bathroom and microwave popcorn time courteously inserted into broadcast TV. Your mileage may vary.<\/p>\n<p>Here are the spots, shown with Move.com&#8217;s titles:<\/p>\n<p>Atlas:<br \/>\n<object width=\"425\" height=\"350\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/bi1TYGXmsSk\"><\/param><\/object><\/p>\n<p>Paper:<br \/>\n<object width=\"425\" height=\"350\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/zelH1LfG0FY\"><\/param><\/object><\/p>\n<p>Search:<br \/>\n<object width=\"425\" height=\"350\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/SoSYxNXQGZo\"><\/param><\/object><\/p>\n<p>Time:<br \/>\n<object width=\"425\" height=\"350\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/i3HWKWSRjRM\"><\/param><\/object><\/p>\n<p>Tires:<br \/>\n<object width=\"425\" height=\"350\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/ByT00KG1FVA\"><\/param><\/object><br \/>\n<!-- technorati tags start --><\/p>\n<p style=\"text-align:right;font-size:10px;\">Technorati Tags: <a href=\"http:\/\/www.technorati.com\/tag\/real estate\" rel=\"tag\">real estate<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/real estate marketing\" rel=\"tag\">real estate marketing<\/a><\/p>\n<p><!-- technorati tags end --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>They&#8217;re looking for comments, they say. That&#8217;s because the spots are in the can and the media&#8217;s already bought: As someone who regularly blogs about real estate, we thought you would like a sneak peek at the new Move.com; television ads before they air. We&#8217;d love to hear your comments. What do they really want? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-305","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1975,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1975\/activeraincom-v-movecom-the-nagging-question\/","url_meta":{"origin":305,"position":0},"title":"ActiveRain.com v. Move.com:  The Nagging Question","author":"Brian Brady","date":"September 27, 2007","format":false,"excerpt":"I can't seem to get this out of my head. Call it the Dustin effect. If Dustin was hired by Move.com as the Director of Interactive Marketing, and was teaching Realtors how to blog way back in early 2007, why are the Active Rain boys surprised that Move.com was developing\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2526,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2526\/activeraincom-and-housevaluescom-the-ultimate-irony\/","url_meta":{"origin":305,"position":1},"title":"Activerain.com and HouseValues.com- The Ultimate Irony","author":"Brian Brady","date":"January 21, 2008","format":false,"excerpt":"Activerain.com received a capital infusion to the tune of $2.75 million from Housevalues.com. It was announced on Inman News, posted here, on BHB, and explained on Activerain. Housevalues has suffered an erosion of market value since its post-IPO \"pop\" in early 2005. It added 50% from its IPO price and\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1980,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1980\/activeraincom-v-movecom-slowly-nailing-the-coffin\/","url_meta":{"origin":305,"position":2},"title":"Activerain.com v. Move.com:  The Duplicity at Activerain.com","author":"Brian Brady","date":"September 29, 2007","format":false,"excerpt":"In an effort to placate angry users, Active Rain announces that the content is owned by the author; not the network. This isolates the membership roster as the only valuable asset in the failed sales to Move.com The platform is not proprietary, the content was never owned (and couldn't legally\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1003,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1003\/an-example-of-expert-knowledge\/","url_meta":{"origin":305,"position":3},"title":"An Example of &#8220;Expert Knowledge&#8221;","author":"Brian Brady","date":"February 6, 2007","format":false,"excerpt":"Dustin Luther, Director of Interactive Marketing for Move.com gave an outstanding seminar today in Long Beach, CA entitled \"Finding Relevance on the Internet\". Dustin offered something for both the upstart and the more advanced real estate blogger. In typical \"LA fashion\", it was a star-studded event with real estate webloggers\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1985,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1985\/the-odysseus-medal-competition-the-long-list\/","url_meta":{"origin":305,"position":4},"title":"The Odysseus Medal competition &#8212; The long list","author":"Greg Swann","date":"September 30, 2007","format":false,"excerpt":"We had a lot of news this week, some tragic, some comical. All of it and then some is represented here. This is \"the long list\" -- the total list of nominees that made the cut to be considered for the short list, the nominees available for voting for The\u2026","rel":"","context":"In &quot;Blog Carnivals&quot;","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1988,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1988\/zero\/","url_meta":{"origin":305,"position":5},"title":"Zero","author":"Kris Berg","date":"October 1, 2007","format":false,"excerpt":"I suppose I should care more than I do about the failed ransacking acquisition of Active Rain by Move.com. What's less than zero? (Big-shot math geniuses\u00a0should desist from an argument involving negative numbers). From my overly-simplistic corner, this seems not so much like big news, but like more of the\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=305"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/305\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}