{"id":3053,"date":"2008-05-04T07:48:20","date_gmt":"2008-05-04T14:48:20","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3053"},"modified":"2008-05-04T07:48:35","modified_gmt":"2008-05-04T14:48:35","slug":"do-you-want-to-make-sure-your-home-will-sell-little-things-matter","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3053\/do-you-want-to-make-sure-your-home-will-sell-little-things-matter\/","title":{"rendered":"Do you want to make sure your home will sell? Little things matter"},"content":{"rendered":"

This is my column for this week from the Arizona Republic<\/i> (permanent link<\/a>). (Incidentally, this kind of previewing is one of the reasons I developed the ideas that led to engenu<\/a>. You can organize photos and details for a lot of houses into one web site, then you can easily re<\/em>organize them by conceptual categories (A-list, possibilities, rejects) as you go along.)<\/p>\n

 
Do you want to make sure your home will sell? Little things matter<\/strong><\/p>\n

I tend to do a lot of previewing. I will go into houses alone to take photographs. My buyers and I then use those photos to draft a short-list of homes to view when they’re ready to see for themselves.<\/p>\n

Because of this, I get to spend a lot of time alone in homes, looking at absolutely everything, with no distractions.<\/p>\n

Here’s what I’ve learned from looking at thousands of homes for sale: Little things matter.<\/p>\n

Is the home picked up, or are there clothes, toys and magazines scattered everywhere? Are there dirty breakfast dishes on the kitchen table? Dried up orange juice splotches? Toast crumbs? Are last night’s dirty dishes piled up in the sink?<\/p>\n

Is the house clean? Does it look and smell like the cleaning crew just left? If I look for dirt, I can find it. But can I find it easily without having to look?<\/p>\n

Is every room of the house packed to the walls with furniture? Are there pictures of every member of the family for three generations tacked all over the walls? Do the kids like dark blue, dark purple, dark black paint?<\/p>\n

I can probably guess your religion by the stuff you own and the other stuff you don’t own, but my buyers should never, ever see symbols of your religion in the house. Why? Because it can be subtly off-putting to them without their even knowing why at a conscious level.<\/p>\n

Likewise, if they can smell your cat — or the fish you fried for dinner last week — you’ve probably already alienated potential buyers before they have even given your house half a chance. Odors kill sales, so kill those odors now.<\/p>\n

Fix any obvious defects. Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is my column for this week from the Arizona Republic (permanent link). (Incidentally, this kind of previewing is one of the reasons I developed the ideas that led to engenu. You can organize photos and details for a lot of houses into one web site, then you can easily reorganize them by conceptual categories […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,9,5],"tags":[],"class_list":{"0":"post-3053","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-photography","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2812,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2812\/hubcaps-on-breadcrumbs-how-bloodhoundrealtycom-builds-single-property-web-sites-and-why-they-sell-homes\/","url_meta":{"origin":3053,"position":0},"title":"Hubcaps on breadcrumbs? How BloodhoundRealty.com builds single-property web sites — and why they sell homes","author":"Greg Swann","date":"March 20, 2008","format":false,"excerpt":"Vance Shutes left a comment to my post about how we use web sites and web pages about particular houses as \"breadcrumbs\" to lead potential clients back to BloodhoundRealty.com. My response to him is long enough that I'm turning it into a post of its own. Vance:I\u2019m intrigued by this\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4081,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4081\/bloodhoundblog-sports-new-iphone-theme-all-the-dog-half-the-drool\/","url_meta":{"origin":3053,"position":1},"title":"BloodhoundBlog sports new iPhone theme: All the dog, half the drool","author":"Greg Swann","date":"August 24, 2008","format":false,"excerpt":"I installed an iPhone-only theme this morning. If you land on BloodhoundBlog from any browser except Safari for the iPhone, you'll see our normal theme. If you come in from the iPhone, you'll get a theme optimized for the iPhone's (or iTouch's) screen size. This is the way BHB looked\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6662,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6662\/selling-real-estate-the-engenu-way-because-i-can-make-content-rich-web-sites-so-easily-i-can-make-my-points-more-convincingly\/","url_meta":{"origin":3053,"position":2},"title":"Selling real estate the engenu way: Because I can make content-rich web sites so easily, I can make my points more convincingly","author":"Greg Swann","date":"January 21, 2009","format":false,"excerpt":"Can premium rental homes in suburban Phoenix throw off positive cash-flow at 75% of market rents? An investor asked me that question the other day. It's an academic problem, really, a matter of costing out typical homes to see how they perform under that scenario. I can do that much\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1840,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1840\/flashed-cards-how-direct-marketer-richard-riccelli-turned-his-business-card-into-a-demo-direct-marketing-piece\/","url_meta":{"origin":3053,"position":3},"title":"Flashed cards: How direct marketer Richard Riccelli turned his business card into a demo direct marketing piece","author":"Greg Swann","date":"August 22, 2007","format":false,"excerpt":"Richard Riccelli is a direct marketing creative genius. Where better to express that genius than on his business card? Says Richard:A website preview and a free offer all on a business card... Each card features a common contact front with a different info back that makes a free offer --\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1076,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1076\/the-sunday-real-estate-section-advertisement-problem\/","url_meta":{"origin":3053,"position":4},"title":"The Sunday Real Estate Section Advertisement Problem","author":"Dan Green","date":"February 26, 2007","format":false,"excerpt":"Let's all agree on the following: Most home buyers begin their home search on the Internet Most home buyers use Web-based software to \"preview\" homes online Most home buyers receive regular email\/web updates from their agent about new homes worth previewing If we know all of this to be true,\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"REMAX Listing Sheet from papers","src":"https:\/\/i0.wp.com\/www.thevillagenews.com\/images\/bus\/remax-united.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1426,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1426\/talk-to-the-clown-would-you-like-fries-with-that\/","url_meta":{"origin":3053,"position":5},"title":"Talk to the Clown – Would You Like Fries With That?","author":"Kris Berg","date":"May 14, 2007","format":false,"excerpt":"I am here today to present to you my proposal for a new business venture. The Internet is a veritable candy store of wealth-creating opportunity, and it is our turn to capitalize. On-line shopping is BIG, I tell you, and it is time we got our piece of the pie.\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3053"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3053\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}