{"id":3062,"date":"2008-05-06T10:39:00","date_gmt":"2008-05-06T17:39:00","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3062"},"modified":"2008-05-06T17:58:56","modified_gmt":"2008-05-07T00:58:56","slug":"trulia-widgets-truliamazing-trojan-horses","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3062\/trulia-widgets-truliamazing-trojan-horses\/","title":{"rendered":"Trulia Widgets: Truliamazing Trojan Horse(s)"},"content":{"rendered":"

Much ado about Galen Ward’s Truliamazing Tricks of the Trade<\/a>! Greg has already written a fantastic post<\/a> about the reaction, so I won’t spend any time rehashing. An interesting side note that has been brought up by a few commentators is why Trulia is really<\/em> kicking butt in the SERPs. It’s their Truliamazing Trojan Horse(s)!<\/strong><\/p>\n

Linkbait<\/a> is one of the most powerful tools a white hat SEO can come up with. It can come in the form of interesting content (ahem, BHB,) controversial content, and neat tools that include a link back to the creator. Linkbait<\/a> is by no means a bad thing. It’s part of what makes interesting\/cool sites rank highly in the search engines. Google like-a-da-linkbait!<\/strong><\/p>\n

However, linkbait can definitely be a bad thing to you – in your market. If one of your local competitors cooks up some tasty linkbait, and you happen to repost it, and link to them, you’re helping your competitor rank higher than you in the search engines.<\/p>\n

Trulia is truly kicking butt in the SERPs (for big time terms, and for long tails) because they’ve cooked up some solid linkbait in the form of widgets.<\/strong><\/p>\n

Let’s focus on one widget, and why it works – the “Trulia Stats” widget. (Oh, let’s also completely ignore how terribly inaccurate this widget is.)<\/p>\n

\"trulia-widget.JPG\"<\/a><\/p>\n

Take a look at the bottom links that are included on the Trulia stat – “Austin Real Estate” which links to their Austin page, and “Trulia” which links to their main page. When you post this widget, you effectively tell Google that Trulia is the authority for your market<\/strong>, and then you give them another vote to their index page, which helps them kill it in the longtails.<\/p>\n

So….what to do?<\/strong><\/p>\n

I would recommend not using the widgets at all (did I mention they’re really inaccurate?) However, if you want to be a “Truliamazing Agent” and act just like Trulia, then you can go ahead and post the widget, and either delete the link, or add the rel=”nofollow” tag. After all, you just trust their data – you Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Much ado about Galen Ward’s Truliamazing Tricks of the Trade! Greg has already written a fantastic post about the reaction, so I won’t spend any time rehashing. An interesting side note that has been brought up by a few commentators is why Trulia is really kicking butt in the SERPs. It’s their Truliamazing Trojan Horse(s)! […]<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-3062","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2983,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2983\/truliamazing-tricks-of-the-trade-dont-link-to-your-trusted-partners\/","url_meta":{"origin":3062,"position":0},"title":"Truliamazing tricks of the trade: don’t link to your trusted partners","author":"Galen Ward","date":"April 29, 2008","format":false,"excerpt":"Greg is impressed how Trulia so dominates the search results for \"714 West Culver Street\". Heck - they got the listing from somewhere, right? Why does Trulia show up above the original sources of data? In this case, two reasons: the original source doesn't even display the address on the\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2982,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2982\/is-managing-your-url-structure-enough-to-achieve-truliamazing-long-tail-search-results-in-your-target-market\/","url_meta":{"origin":3062,"position":1},"title":"Is managing your URL structure enough to achieve Truliamazing long tail search results in your target market?","author":"Greg Swann","date":"April 17, 2008","format":false,"excerpt":"Here's a true fact of BloodhoundBlog life: Trulia.com can be a redheaded stepchild around here. We're always happy to pounce on Redfin.com or to pontificate about Zillow.com, but Trulia most often gets short shrift. It mainly comes across like Realtor.com's younger, smarter, cheaper brother -- and no one with a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3101,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3101\/trulia-widgets-a-deeper-look\/","url_meta":{"origin":3062,"position":2},"title":"Trulia Widgets — a deeper look","author":"Eric Blackwell","date":"May 12, 2008","format":false,"excerpt":"Why would Eric Bramlett post something like this? Or this? The debate rolls on as to Trulia Widgets and their use as a linkbaiting scheme. They are writing these things because they matter. But it has been said that they don't matter, that Trulia would still be climbing in the\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":285,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/285\/remarks-from-redfincom-broker-glenn-kelman\/","url_meta":{"origin":3062,"position":3},"title":"Remarks from Redfin.com Broker Glenn Kelman . . .","author":"Greg Swann","date":"September 4, 2006","format":false,"excerpt":"Glenn Kelman, chief executive and broker of Redfin.com, posted a comment to one of my entries about that company. I replied to him there, but I'm posting the exchange here, as well, frankly because I consider it Big News. Here is Mr. Kelman's remark:Thanks for this thoughtful comment Greg. Many\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6344,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6344\/the-return-counter-looking-ags-trojan-horse-in-the-mouth-no-mere-api-ing-ape-dwellicious-is-a-true-dead-pool-mash-up\/","url_meta":{"origin":3062,"position":4},"title":"The return counter — Looking AG’s Trojan Horse in the mouth: No mere API-ing ape, Dwellicious is a true dead-pool mash-up","author":"Greg Swann","date":"December 29, 2008","format":false,"excerpt":"O wad some Power the giftie gie us To see oursels as ithers see us! It wad frae monie a blunder free us, An' foolish notion: What airs in dress an' gait wad lea'e us, An' ev'n devotion! \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0--Robert Burns, To a LouseIn a comment on AG's bribe\/gift extravaganza, I\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1474,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1474\/myspace-should-buy-trulia-zillow-and-active-rain\/","url_meta":{"origin":3062,"position":5},"title":"MySpace Should Buy Trulia, Zillow and Active Rain","author":"Brian Brady","date":"May 25, 2007","format":false,"excerpt":"MySpace, Active Rain, Trulia, and Zillow. The perfect merger. Active Rain: The best place for B2B sales in the real estate industry. Mortgage originators, title reps, and escrow officers who aren't playing in the \"Rain\" are missing out on an incredible opportunity. I'm not going to expand on that anymore\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3062"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3062\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}