{"id":3069,"date":"2008-05-07T22:18:08","date_gmt":"2008-05-08T05:18:08","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3069"},"modified":"2008-05-07T22:20:38","modified_gmt":"2008-05-08T05:20:38","slug":"what-would-it-look-like-if-home-buyers-actually-shopped-for-value-an-illustration-of-my-kind-of-internet-lead","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3069\/what-would-it-look-like-if-home-buyers-actually-shopped-for-value-an-illustration-of-my-kind-of-internet-lead\/","title":{"rendered":"What would it look like if home buyers actually shopped for value? An illustration of my<\/em> kind of internet lead"},"content":{"rendered":"

This came in over the transom, and I think it is a thing of beauty. The ludicrous notion that buyers don’t pay for real estate representation induces too many buyers to be lax in choosing their Realtor. Everything we do is based on delivering value, so we do best with people who are sharp enough to shop<\/em> for value. When I read this in my email inbox, I sat and marveled at all that it portends.<\/p>\n

Like this: Most internet leads stink. Suzy with no last name (aka SuZQ1983@hotmail.com) might be cute and spunky, but she’s probably not motivated, and it’s good odds she’s not financially qualified.<\/p>\n

But: The internet enables serious people to shop until they find exactly what they want, even as it teaches them how to want wisely and in exacting detail.<\/p>\n

And: People who shop that way will not care that a Realtor was a high school tennis star or the immediate past president of the Junior League. Everything that chummy, clubby Realtors have used forever to get by has gone by the wayside. When people finally learn to shop for value, they shop for nothing but<\/em> value.<\/p>\n

With that, permit me to introduce you to my<\/em> kind of clients. The specifics have been fictionalized, but the underlying email is real:<\/p>\n

Currently we are email interviewing several Realtors in our area of interest in Arizona. We would like your response as to whether you would be interested in having us as your clients. We have created this document introducing ourselves.<\/p>\n

Summary:<\/p>\n

We are a couple in our forties who are moving from the state of Washington to the state of Arizona. We have specific requirements for a house, and we have a short period to purchase it. Our current house should close at the end of June. In the event we can not purchase a house in with a close date near then, we will either rent or lease a home.<\/p>\n

We are looking in the Glendale to Scottsdale area, and we are looking at the $360K to $460K price range.<\/p>\n

    \n
  1. Who we are…\n

    Carl Halverson, government statistician working in the US treasury department. Carl’s hobby is Read more<\/a><\/li>\n<\/ol>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

    This came in over the transom, and I think it is a thing of beauty. The ludicrous notion that buyers don’t pay for real estate representation induces too many buyers to be lax in choosing their Realtor. Everything we do is based on delivering value, so we do best with people who are sharp enough […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-3069","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":10874,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10874\/internet-conversion-for-the-real-estate-solopreneur\/","url_meta":{"origin":3069,"position":0},"title":"Internet Conversion For The Real Estate Solopreneur","author":"Brian Brady","date":"January 15, 2010","format":false,"excerpt":"Renee Burrows is a real estate agent in Las Vegas whom I respect.\u00a0 I met Renee through Active Rain and have visited with her and her family when they visit Pacific Beach in the summers.\u00a0 I've watched her develop from an agent who was struggling with the down Vegas market\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2518,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2518\/net-borne-buyers-create-new-burdens-for-listing-agents\/","url_meta":{"origin":3069,"position":1},"title":"Net-borne buyers create new burdens for listing agents","author":"Greg Swann","date":"January 19, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link): \u00a0Net-borne buyers create new burdens for listing agents \"Eighty percent of buyers start their home search on the internet.\" You don't have to dig too deeply in the real estate world to unearth that statistic. There are\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1023,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1023\/sellers-ready-for-cherry-picking-time\/","url_meta":{"origin":3069,"position":2},"title":"Sellers: Ready for cherry-picking time?","author":"Greg Swann","date":"February 9, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link). \u00a0Sellers: Ready for cherry-picking time? We can't grow cherry trees in the desert, but it's cherry-picking time in the Phoenix real estate market. Why? Because even though the buyers seem to be coming out in normal numbers, there is still a\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9567,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9567\/real-estate-branding-post-google\/","url_meta":{"origin":3069,"position":3},"title":"Real Estate Branding, Post-Google","author":"John Rowles","date":"August 20, 2009","format":false,"excerpt":"Do real estate brands mean anything to homebuyers post-Google? When the MLS was printed in a binder that brokers hid under their desks and consumers had to shop for an agent first, brand mattered to buyers. Now, buyers come armed with a list of properties that are relevant to them\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15116,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15116\/boston-globe-story-on-social-media-and-real-estate\/","url_meta":{"origin":3069,"position":4},"title":"Boston Globe story on Social Media and Real Estate","author":"John Rowles","date":"September 19, 2011","format":false,"excerpt":"With Jeff's post below still fresh in my mind, I read a story in the \u00a0Boston Globe Real Estate section over the weekend\u00a0that attempted to sort of let buyers and sellers know that brokers and agents are adapting to social media: Although it\u2019s hard for Bourgeois to quantify just how\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2011\/09\/how_agent_was_found.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":762,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/762\/who-needs-realtors\/","url_meta":{"origin":3069,"position":5},"title":"Who needs Realtors . . . ?","author":"Greg Swann","date":"December 12, 2006","format":false,"excerpt":"I was talking with a reporter yesterday about the idea of disintermediation in real estate. I brought up the question of what is the ideal closing date, just as a quick and dirty illustration of why buyers and sellers need professional advice, even if they think they don't. This morning's\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3069"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3069\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}