{"id":3070,"date":"2008-05-08T12:15:29","date_gmt":"2008-05-08T19:15:29","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3070"},"modified":"2008-05-08T11:29:06","modified_gmt":"2008-05-08T18:29:06","slug":"im-in-business-to-make-money","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3070\/im-in-business-to-make-money\/","title":{"rendered":"I’m in Business to Make Money"},"content":{"rendered":"

One of the best parts of BHB for me,\u00a0is taking the ideas and the round table<\/em>discussions that happen here and bringing them to the street.\u00a0 (I must admit an occasional\u00a0guilty pleasure taken, when I use the knowledge I glean from BHB to steer and even dominate these discussions.\u00a0 I am shamelessly looking forward to Unchained, that I might return a 600lb gorilla in gorilla marketing.)\u00a0 There has been some very interesting debate recently, both here and on other blogs, over the valuation of real estate services.\u00a0 It is a tough dialogue because large amounts of money are involved\u00a0and strong feelings abound.\u00a0<\/p>\n

But asking the agents I\u00a0work with what they think of the NAR<\/a>, their sense on the moral obligation of a contract <\/a>and how they value their services opens up new view points and sheds more light on these issues.\u00a0 Recently I was talking to a Realtor I know and respect about how to answer the question of commission and agent value.\u00a0 Now, there may be many right answers to this question; but I have yet to hear one that cannot be debated and diminished.\u00a0 Not due so much to anyone’s superior skills as a wordsmith but rather the multi-faceted nature of the topic.\u00a0 This agent and I, however, after deciding that the premise of the question itself was suspect, eventually decided that there is one answer that is inarguable, morally justified and epistemologically sound.\u00a0 The very simple answer to the question of how one justifies their commission is this:<\/p>\n

I am a real estate agent and, by definition, an entrepreneur.\u00a0\u00a0I am in business to make a profit.\u00a0 I charge what the market will bear<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

One of the best parts of BHB for me,\u00a0is taking the ideas and the round tablediscussions that happen here and bringing them to the street.\u00a0 (I must admit an occasional\u00a0guilty pleasure taken, when I use the knowledge I glean from BHB to steer and even dominate these discussions.\u00a0 I am shamelessly looking forward to Unchained, […]<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,10],"tags":[152,114],"class_list":{"0":"post-3070","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-realty-reality","8":"tag-agent-value","9":"tag-commission","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":15233,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15233\/bhb-unchained-five-smooth-stones\/","url_meta":{"origin":3070,"position":0},"title":"BHB Unchained – Five smooth stones.","author":"Eric Blackwell","date":"October 20, 2011","format":false,"excerpt":"I for one, am looking forward to getting together with Greg and Brian and the rest of the gang in Anaheim. It has been too long. But BHB wouldn't be Unchained if I did not contribute some of the stuff I have been working on in the last couple of\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9853,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9853\/an-educated-consumer-is-someones-best-customer\/","url_meta":{"origin":3070,"position":1},"title":"An educated consumer is someone’s best customer","author":"Damon Chetson","date":"September 25, 2009","format":false,"excerpt":"Having been a BHB devotee since nearly the blog's birth, I'm honored to be here. If you grew up in the Northeast, you probably recall Sy Syms, owner of Syms clothing outlets, with his ubiquitous television commercials. Sy would end each commercial by saying: \"An educated consumer is our best\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9899,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9899\/bhb-style-lawyer-marketing-from-the-trenches\/","url_meta":{"origin":3070,"position":2},"title":"BHB-style lawyer marketing – from the trenches","author":"Phil Hodgen","date":"September 29, 2009","format":false,"excerpt":"This is a long-delayed post. A thank you to BHB. A clue for others to see, use, follow. This post is about marketing techniques. A case study. A \"you can do this, too.\" Apology in advance Gregg, please pardon the backlinking to myself. I don't like to pee in the\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3258,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3258\/bhb-and-real-estates-ooda-loop\/","url_meta":{"origin":3070,"position":3},"title":"BHB and Real Estate’s OODA Loop.","author":"Chris Johnson","date":"June 23, 2008","format":false,"excerpt":"The reason that I became a part of BHB was because BHB wants to matter most.\u00a0 I don't agree with everything Greg says or does (and he doesn't always agree with me), but the core ethos at BHB is peerless.\u00a0 It's the same reason why I dug the Smashing Pumpkins\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":742,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/742\/never-show-up-at-somebodys-home-empty-handed\/","url_meta":{"origin":3070,"position":4},"title":"Never show up at someone’s home empty-handed","author":"Dan Green","date":"December 7, 2006","format":false,"excerpt":"Hello, world. It's a pleasure to meet everyone, and I thought I'd bring you some flowers to warm you over. I am thrilled to be a part of BHB, but can't tell for the life of me who our true audience is and -- without knowing the audience -- I\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/a764.g.akamai.net\/f\/764\/16742\/1h\/www.1800flowers.com\/800f_assets\/images\/flowers\/images\/shop\/catalog\/1403.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":757,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/757\/punch-and-pie-at-this-weeks-carnival-of-real-estate\/","url_meta":{"origin":3070,"position":5},"title":"Punch and Pie At This Week’s Carnival of Real Estate","author":"Cathleen Collins","date":"December 11, 2006","format":false,"excerpt":"In my world, I need order, rules. This may be hard to believe when you consider I manage a household that includes thirteen rescue animals and a colony of about a dozen feral cats in our side yard. Ever hear of \"herding cats\"? This is something I try to effect\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3070"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3070\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}