As Jeff Brown would say, “There’s more than one way to skin a cat”.<\/p>\n
Mitch Ribak is a Florida real estate broker who purposefully avoids the Web 2.0 world. Well, that’s not really true. Mitch Ribak is a blogger<\/a>. I met him on Home Gain Blog<\/a> and I read everything he writes. Why? Because he’s VERY effective at marketing.<\/p>\n Mitch is extremely helpful. In the 3-4 months I’ve known him, he’s answered every single question I’ve asked and gone out of his way to explain the efficacy of his pay per click marketing success. He is extremely open with advice, sharing with whomever asks for it. Mitch designed a CRM called 100mphmarketing.com<\/a> which he’ll release next month. I respect this guy a lot.<\/p>\n Here’s the short version of this 15 minute interview<\/a>:<\/p>\n 1- If a REALTOR is not online, he’s going to lose out.<\/p>\n 2- Buyers control this market, not sellers. Ergo, attract buyers with your marketing.<\/p>\n 3- Websites should offer less content, not more. The most important tool is a lead capture tool.<\/p>\n 4- Give enough content to entice the buyer to call you.<\/p>\n 5- The lead capture form should be prominent on every page.<\/p>\n 6- Quality lead generation comes from attracting serious buyers; the lead capture form distinguishes their intent.<\/p>\n 7- Traffic should be high quality. Mitch uses PPC and affiliate marketing programs.<\/p>\n 8- No email= no access to listings. Real estate brokerage is a business and businesses must deal with serious buyers.<\/p>\n 9- Conversion is key. It is the contact with not the content provided for<\/strong> the customer that is of paramount importance. Autoresponders work because they automate the marketing process. “Dripped” MLS listings buys customers’ brain cells.<\/p>\n Mitch has “street cred”. His team of 14 agents closed 193 transactions, last year<\/a>. Last month, they closed 38 transactions. Not a big deal? He sells real estate in Brevard County, Florida; the eye of the hurricane<\/a>.<\/p>\n I’ll ask you to listen to the interview with Mitch before you comment.<\/p>\n","protected":false},"excerpt":{"rendered":" As Jeff Brown would say, “There’s more than one way to skin a cat”. Mitch Ribak is a Florida real estate broker who purposefully avoids the Web 2.0 world. Well, that’s not really true. Mitch Ribak is a blogger. I met him on Home Gain Blog and I read everything he writes. Why? Because he’s […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17,6,5],"tags":[],"class_list":{"0":"post-3079","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-interview","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3848,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3848\/unchained-speakers-ribak-and-brady-on-homegain-ask-the-experts\/","url_meta":{"origin":3079,"position":0},"title":"Unchained Speakers, Ribak and Brady, on HomeGain “Ask The Experts”","author":"Brian Brady","date":"August 11, 2008","format":false,"excerpt":"Mitch Ribak spoke to the Barrys on Real Estate Radio USA last Friday.\u00a0 Mitch started as an agent in 2001, opened Tropical Realty in 2005, and has grown his business to close 180 transactions, during the first six months of 2008,\u00a0 in a down real estate market. Mitch looks for\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5433,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5433\/bloodhoundblog-unchained-in-orlando-schedule-of-events\/","url_meta":{"origin":3079,"position":1},"title":"BloodhoundBlog Unchained in Orlando — Schedule of events","author":"Greg Swann","date":"November 5, 2008","format":false,"excerpt":"Okay, so now you have to be careful to make no more than $249,900. ;) If you're not already there, come see us Friday in Orlando. Here's the class schedule: 08:00 Opening 08:15 Greg Swann - The Unchained Epiphany 09:00 Brian Brady - Ninja Social Media Marketing 10:00 Sherry Chris\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5176,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5176\/why-bloggers-fail-to-become-top-producers\/","url_meta":{"origin":3079,"position":2},"title":"Why Bloggers Fail To Become Top Producers","author":"Brian Brady","date":"October 25, 2008","format":false,"excerpt":"I know your secret.\u00a0 Honestly...I do. You aren't knocking the ball out of the park, regardless of your blogging effort.\u00a0 You play around on Twitter, Facebook, Active Rain, and might even comment on Bloodhound Blog.\u00a0 You're probably REALLY smart and can't believe that you're having problems in business.\u00a0 I know\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":11537,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11537\/marketing-channels-its-a-matter-of-trust-and-conversations\/","url_meta":{"origin":3079,"position":3},"title":"Marketing Channels: It’s a matter of trust (and conversations).","author":"Eric Blackwell","date":"March 12, 2010","format":false,"excerpt":"HomeGain recently published a survey of the Top 10 Most Effective Marketing Strategies For Real Estate Agents. There were some surprises in there. (Mostly for me, the apparently sustained use of print and direct mail.) But then I got to thinking about it... I started examining how many in the\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5467,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5467\/from-an-undisclosed-location-in-georgianotes-from-bhb-unchained\/","url_meta":{"origin":3079,"position":4},"title":"From an undisclosed location in Georgia…notes from BHB Unchained","author":"Eric Blackwell","date":"November 9, 2008","format":false,"excerpt":"Dateline: Motel room in Georgia on my way home While many of the rest of the BHB gang are still in Orlando after BHB Unchained, I started my journey home yesterday. Since I stopped in Georgia to get some rest before driving the rest of the way to Louisville, thought\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3320,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3320\/yankee-doodle-dog-this-weekend-only-tickets-for-the-bloodhoundblog-orlando-unchained-social-media-marketing-event-are-only-99\/","url_meta":{"origin":3079,"position":5},"title":"Yankee Doodle Dog: This weekend only, tickets for the BloodhoundBlog Orlando Unchained Social Media Marketing event are only $99","author":"Brian Brady","date":"July 3, 2008","format":false,"excerpt":"\"It's deja-vu all over again,\" said Yogi Berra. Yogi was referring to the multiple World Series rings he collected as a Yankee. For me, deja-vu is the grassroots campaign to kick-off the next BloodhoundBlog Unchained Social Media Marketing Conference, on November 7, 2008, in Orlando, FL. Like Yogi, I take\u2026","rel":"","context":"In "Inmanically Incorrect"","block_context":{"text":"Inmanically Incorrect","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/inmanically-incorrect\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3079"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3079\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}