{"id":3085,"date":"2008-05-10T22:17:52","date_gmt":"2008-05-11T05:17:52","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3085"},"modified":"2008-05-10T22:20:44","modified_gmt":"2008-05-11T05:20:44","slug":"at-last-a-use-for-video-in-real-estate-that-i-dont-hate-using-the-flip-video-camera-to-collect-and-post-video-testimonials","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3085\/at-last-a-use-for-video-in-real-estate-that-i-dont-hate-using-the-flip-video-camera-to-collect-and-post-video-testimonials\/","title":{"rendered":"At last, a use for video in real estate that I don’t hate: Using the Flip video camera to collect and post video testimonials"},"content":{"rendered":"

One of the the things I like about working with Brian Brady is that, when we’re together, or even when we’re just talking by phone, marketing magic happens. We spark ideas in each other, and marketing strategies emerge that neither one of us had foreseen.<\/p>\n

Last week, Brian suggested that I buy a Flip video camera<\/a> for us to use at Unchained. Fast, easy, fun YouTube videos, like a Polaroid Swinger for the new millennium.<\/p>\n

I don’t remember who came up with what, but we worked out a strategy for using the camera to make unique, viral content at the conference. You’ll have to wait until next week to see what we have in mind.<\/p>\n

But I got on the net — take note of how real people shop, if you would — and researched cameras and prices. The best instant availability I found was the Flip Ultra with 60 minutes of flash video memory for $135 with tax at Sam’s Club. I bought one for Unchained, set it up and learned how to use it.<\/p>\n

The video I showed of Brian last night<\/a> was shot with the Flip camera, but it’s not as good as a camcorder for mid-range or distant shots. Up close, though, it’s the cat’s pajamas.<\/p>\n

And that was something I realized while<\/em> I was talking: The Flip camera is the absolute most perfect tool for collecting testimonials. Testimonials are credible because they’re not written by you. Video is credible because of its verisimilitude. By asking questions, you can direct a video testimonial to bring out the information you want to convey to other viewers.<\/p>\n

You can use Richard Riccelli’s testimonial plot line, for instance: “If you want to get to heaven you have to go through hell” — or — “Given my past negative experiences, I was stunned and amazed by the incredible service I received.”<\/p>\n

So I’m standing there in front of a room full of people, realizing that I had just hit upon something new and really cool. The Flip camera is as small as my everyday digital still camera. I can easily wear it on my belt along with the Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

One of the the things I like about working with Brian Brady is that, when we’re together, or even when we’re just talking by phone, marketing magic happens. We spark ideas in each other, and marketing strategies emerge that neither one of us had foreseen. Last week, Brian suggested that I buy a Flip video […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,9,5,19],"tags":[],"class_list":{"0":"post-3085","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-photography","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3113,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3113\/one-hand-solid-state-video-cameras-like-the-flip-are-a-fantastic-resource-for-both-real-estate-documentation-and-video-podcasting\/","url_meta":{"origin":3085,"position":0},"title":"One-hand solid-state video cameras like the Flip are a fantastic resource for both real estate documentation and video podcasting","author":"Greg Swann","date":"May 13, 2008","format":false,"excerpt":"I'm completely sold on the Flip camera. Unchained bought a second one for Brian the other day. We'll use both of them at the conference, then each of us will take one home. We're going to buy another one out of our own money for Cathleen. I wrote my Republic\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3133,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3133\/the-flip-digital-video-camera-makes-illustrating-real-estate-ideas-fast-convenient-and-fun\/","url_meta":{"origin":3085,"position":1},"title":"The Flip digital video camera makes illustrating real estate ideas fast, convenient and fun","author":"Greg Swann","date":"May 17, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). Watch this space. There should be a lot of Flip video coming out of Unchained. \u00a0The Flip digital video camera makes illustrating real estate ideas fast, convenient and fun I'm becoming a fan of digital video for\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3960,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3960\/kodaks-new-zi6-hand-held-video-camera-is-pricey-and-comes-with-no-memory-but-if-its-quicktime-hd-native-it-might-be-worth-it\/","url_meta":{"origin":3085,"position":2},"title":"Kodak’s new Zi6 hand-held video camera is pricey and comes with no memory, but if it’s QuickTime HD native, it might be worth it","author":"Greg Swann","date":"August 18, 2008","format":false,"excerpt":"That's Kodak's brand new Zi6 hand-held video camera. If it looks a lot like a Flip camera, there's a reason for that. At first glance, it's a virtual Flip cam clone, right down to the built-in USB connector and the YouTube video-sharing software. And like the Flip camera, the optics\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2794,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2794\/sean-purcell-a-mind-that-glows-a-passion-that-burns-a-wit-that-sparkles-a-life-that-pops\/","url_meta":{"origin":3085,"position":3},"title":"Sean Purcell: A mind that glows, a passion that burns, a wit that sparkles — a life that pops","author":"Greg Swann","date":"March 18, 2008","format":false,"excerpt":"Another new hound in the pound today, Sean Purcell, whom you will recognize from our comment threads and from his weblog, A Life That POPs. He's on pace to become Jeff Brown's favorite hyper-local weblogger, and Sean has been working on BloodhoundBlog Unchained warm-up events with Brian Brady. It's time\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3109,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3109\/using-youtube-video-cameras-to-create-text-plus-video-landing-pages\/","url_meta":{"origin":3085,"position":4},"title":"Using YouTube video cameras to create text plus video landing pages","author":"Greg Swann","date":"May 12, 2008","format":false,"excerpt":"Hunter Jackson of IBlogColumbia.com wrote to me yesterday about the possibility of doing video testimonials with the RCA Small Wonder, a CMOS-based video camera like the Flip Camera we discussed a few days ago. Like the Flip, the Small Wonder has a built-in USB connector, and it also uses AA\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3135,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3135\/flip-videos-from-the-heard-unchained-and-ready-to-learn\/","url_meta":{"origin":3085,"position":5},"title":"Flip videos from the Heard: Unchained and ready to learn","author":"Greg Swann","date":"May 18, 2008","format":false,"excerpt":"Video by Teri Lussier using the Flip camera. A young convert: Mary McKnight on SEO and social networking: Much more at our YouTube channel.","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3085"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3085\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}