{"id":3100,"date":"2008-05-11T21:08:31","date_gmt":"2008-05-12T04:08:31","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3100"},"modified":"2008-05-11T21:37:31","modified_gmt":"2008-05-12T04:37:31","slug":"put-voicemail-testimonials-on-your-blog-or-website-audio-editing-for-salespeople","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3100\/put-voicemail-testimonials-on-your-blog-or-website-audio-editing-for-salespeople\/","title":{"rendered":"Put Voicemail Testimonials On Your Blog Or Website: Audio Editing For SalesPeople."},"content":{"rendered":"

Social proof.  It’s what people need to do business with you.  They may not say it consciously<\/em>, but they need it.  One of my (many) websites, at Ten Day Team, I’ve put up some significant testimonials<\/a>.  Realtors are always afraid that several things will happen:  The lender won’t return his calls, the lender won’t get the job done, there will be endless delays, and they won’t get paid. They had that fear since time immemorial.  I like <\/em>consumer business, I love <\/em>agent-referred business.  So I have to use some artillery to soften them up.  What better than a parade of agents and customers affirming that I, Chris Johnson, do a good job?<\/p>\n

To prove that I’m an OK guy, I’ve gotten a few people to say good things about me.  I didn’t edit MUCH of the testimonial content, generally limiting myself to shortening pauses and deleting "ums" that were bookended by pauses.  Edits are easy enough to spot, people have acute BS detectors, and an edited testimonial does more harm than good.  Every website<\/a> I do in the future will have customer testimonials–in this fashion, because it’s so easy.  <\/p>\n

The entire process–start to finish–including <\/strong>learning how, took two hours.  Aside: One of the keys to life is to presume that you can quickly figure out how to do something because someone has had the same problem before and has posted about it.   This is posted for WordPress, but I’ve done this stuff on other blogs and sites.  Email me<\/a>, and I’ll help if I can, and walk you through doing it on a non WordPress site.<\/p>\n

Step 1: Get Some Audio.  Here is the letter I sent out to my clients:<\/h3>\n
\n

Dear {name}<\/p>\n

Thanks for the opportunity to serve you.  One of the things that is important to my practice is the ability to continue to win and keep the trust of my clients.  It would honor me a great deal if you could simply leave me a voicemail message at my phone number,614-839-4850 telling me how I helped you.   Read more<\/a><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Social proof.  It’s what people need to do business with you.  They may not say it consciously, but they need it.  One of my (many) websites, at Ten Day Team, I’ve put up some significant testimonials.  Realtors are always afraid that several things will happen:  The lender won’t return his calls, the lender won’t get […]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,19],"tags":[],"class_list":{"0":"post-3100","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-technology","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":17763,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17763\/real-estate-agents-may-work-against-buyers-interests-with-shortened-contract-contingencies\/","url_meta":{"origin":3100,"position":0},"title":"Real Estate Agents May Work Against Buyers’ Interests With Shortened Contract Contingencies","author":"Brian Brady","date":"January 22, 2021","format":false,"excerpt":"If you are reading this, you are probably a real estate agent or broker.\u00a0 Most of the people who read Bloodhound Blog are industry folks rather than consumers.\u00a0 Consumers DO read Bloodhound Blog but, all in all, our audience is mostly comprised of the industry grunts who show or list\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9510,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9510\/i%e2%80%99ve-got-friends-in-loan-places%e2%80%a6\/","url_meta":{"origin":3100,"position":1},"title":"I\u2019ve got friends in Loan Places\u2026","author":"Jessica Horton","date":"August 14, 2009","format":false,"excerpt":"Radio Announcer: Don\u2019t touch that dial! It\u2019s time for crying, loving or leaving. And this first song has it all! It\u2019s Jessica Horton with her debut song, \u201cI\u2019ve Got Friends in Loan Places\u201d from the album: \u201cIf Tomorrow\u2019s Closing Never Comes (The thunder is gonna roll!)\u201d. Blame it all on\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3874,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3874\/a-proposal-to-improve-mortgage-lending\/","url_meta":{"origin":3100,"position":2},"title":"A Proposal to Improve Mortgage Lending….","author":"Tom Vanderwell","date":"August 13, 2008","format":false,"excerpt":"Since there are a variety of licensing, regulation, education, criminal background check proposals bouncing around in an effort to clean up the mortgage world, I thought I'd throw out my own proposal on how to improve mortgage lending. I'm proposing that as part of the training for becoming a mortgage\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6158,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6158\/making-a-scenius-scene-to-make-an-impact-on-your-target-market\/","url_meta":{"origin":3100,"position":3},"title":"Making a Scenius scene to make an impact on your target market","author":"Greg Swann","date":"December 17, 2008","format":false,"excerpt":"Lender Bob says, \"Hey, I'm a lender. I want to get Realtors to notice me. Hell, I want to get in front of them so often they can't forget me. What can I do?\" Realtor Beth chimes in with, \"He's got the right idea. I'm a Realtor. I've got a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1036,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1036\/would-you-stop-me-at-the-alter\/","url_meta":{"origin":3100,"position":4},"title":"Would You Stop Me At The Altar?","author":"Jeff Turner","date":"February 12, 2007","format":false,"excerpt":"Yesterday, on ActiveRain, I wrote a review of the first chapter of Marjorie Garber's book, Sex And Real Estate. 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