{"id":3101,"date":"2008-05-12T02:09:20","date_gmt":"2008-05-12T09:09:20","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3101"},"modified":"2008-05-12T02:09:20","modified_gmt":"2008-05-12T09:09:20","slug":"trulia-widgets-a-deeper-look","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3101\/trulia-widgets-a-deeper-look\/","title":{"rendered":"Trulia Widgets — a deeper look"},"content":{"rendered":"

Why would Eric Bramlett post something like this<\/a>? Or this?<\/a> The debate rolls on as to Trulia Widgets and their use as a linkbaiting scheme. They are writing these things because they matter. But it has been said that they don’t matter, that Trulia would still be climbing in the search engines **cough**Google**cough** anyway. So I have undertaken to research a bit more deeply. (Authors Note: In ALL of what I say here, please understand that (on an SEO level), I ADMIRE what Trulia has pulled off here. They have found the soft underbelly and have used it to their advantage. Props to you.)<\/p>\n

Here is a very brief overview of my findings: (NOTE: I have more which will continue to come out as time goes on…)<\/p>\n

Let’s look at the city of Nashville. And at the term Nashville real estate<\/a>. Trulia has recently popped up onto the first page (#7 in my datacenter). How did they get there? <\/p>\n

The page on Trulia’s site that is #7 on Google is trulia(.)com\/TN\/nashville\/. If you look at Yahoo Site Explorer, you can see that there are 3,800 plus links to Trulia (but all links are not created equal)<\/strong>. There are only 108 of those links that are coming to Trulia from outside of Trulia.com. Let’s take a look at two of those links, shall we?<\/p>\n

On MOST Trulia widgets there are often three links back to Trulia. Here’s an example.<\/a> Here’s another<\/a>. Scroll down on each page to see the Trulia Widgets and find the links. Where do they go? What ANCHOR TEXT do they use? <\/p>\n

Typically one links goes to the local site (to compete against the very REALTOR whose site it is on, another link goes to Trulia’s home page and a third goes to their widget page. Hmmm…and if we look at the bottom of the latter two of those pages, where is Trulia pointing all of THAT link love from ALL OVER THE COUNTRY?<\/p>\n

nashville2.png<\/p>\n

It appears that Trulia is pretty interested in San Fran, San Jose, Phoenix, San Diego..etc etc…Those are some fairly competitive areas, so they funnel some extra strength Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Why would Eric Bramlett post something like this? Or this? The debate rolls on as to Trulia Widgets and their use as a linkbaiting scheme. They are writing these things because they matter. But it has been said that they don’t matter, that Trulia would still be climbing in the search engines **cough**Google**cough** anyway. So […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-3101","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3062,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3062\/trulia-widgets-truliamazing-trojan-horses\/","url_meta":{"origin":3101,"position":0},"title":"Trulia Widgets: Truliamazing Trojan Horse(s)","author":"Eric Bramlett","date":"May 6, 2008","format":false,"excerpt":"Much ado about Galen Ward's Truliamazing Tricks of the Trade! Greg has already written a fantastic post about the reaction, so I won't spend any time rehashing. An interesting side note that has been brought up by a few commentators is why Trulia is really kicking butt in the SERPs.\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3119,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3119\/number1experttrulia-widget-link-count-correction\/","url_meta":{"origin":3101,"position":1},"title":"Number1Expert\/Trulia Widget Link Count Correction","author":"Eric Bramlett","date":"May 14, 2008","format":false,"excerpt":"Earlier this week, I posted a mock story about Number1Expert rebranding as Number2Expert due to their decision to automatically include Trulia widgets on their template sites, and thus give Trulia over 11k links. Well, I never claimed to be perfect (only close,) and ummmmm, I screwed up. Number2Expert is actually\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ericbramlett.com\/images\/trulia-awareness-ribbon.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3116,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3116\/mike-wallace-interviews-number1expert-and-trulia\/","url_meta":{"origin":3101,"position":2},"title":"Mike Wallace interviews Number1Expert and Trulia?","author":"Eric Blackwell","date":"May 14, 2008","format":false,"excerpt":"Things have been busy around here lately. This controversy over Trulia's widget baiting tactics rages on in the internet world. Now Sherry Chris has chimed in as well. (Kudos to you for entering the arena...others should follow). Bottomline is this: Trulia calls us partners. (REALTORS and them) Before someone calls\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3089,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3089\/number1expert-re-launches-as-number2expert\/","url_meta":{"origin":3101,"position":3},"title":"Number1Expert Re-Launches as Number2Expert","author":"Eric Bramlett","date":"May 11, 2008","format":false,"excerpt":"In a surprise move, website template provider Number1Expert has announced plans to rebrand as Number2Expert. This decision came following their inclusion of Trulia widgets on the myhomes.asp pages of all of their client sites. Here\u2019s an example. When asked about the decision, a spokesman said, \u201cTo date, our clients are\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1408,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1408\/is-truliacom-the-unzillow-realtybot-emerges-from-beta-with-a-new-qa-feature-and-robust-system-wide-automated-alerts\/","url_meta":{"origin":3101,"position":4},"title":"Is Trulia.com the UnZillow? Realty.bot emerges from beta with a new Q&A feature and robust, system-wide automated alerts","author":"Greg Swann","date":"May 11, 2007","format":false,"excerpt":"Come with me to the newly-reconfigured Trulia.com, freshly emerged from beta status. Let's search for an ideal house. The criteria we can use are limited -- location, type of structure, price range, bedrooms, bathrooms, square footage -- but we can still scare up some results. Plus which, if you really\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3132,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3132\/number-1-expert-and-opt-out-web-template-widgets-why-put-your-website-clients-at-risk\/","url_meta":{"origin":3101,"position":5},"title":"Number 1 Expert and Opt Out Web Template Widgets – Why put your website clients at risk?","author":"Eric Blackwell","date":"May 17, 2008","format":false,"excerpt":"I have been trying to think of a way to explain what has been going through my mind in plain english. Here's my attempt: When Galen first posted about Trulia's aggressive no-following of listings links, it was a bit technical for many folks to follow, but it set off alarm\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3101"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3101\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}