{"id":3106,"date":"2008-05-13T12:16:17","date_gmt":"2008-05-13T19:16:17","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3106"},"modified":"2008-05-13T12:16:17","modified_gmt":"2008-05-13T19:16:17","slug":"an-example-of-contrarian-marketing-as-it-relates-to-real-estate","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3106\/an-example-of-contrarian-marketing-as-it-relates-to-real-estate\/","title":{"rendered":"An Example Of Contrarian Marketing As It Relates To Real Estate"},"content":{"rendered":"

[With this post, Barry Cunningham will be taking his leave from BloodhoundBlog. Between Real Estate Radio USA<\/a> and his burgeoning real estate business, Barry feels a need to regroup and redeploy his time. We’ll miss him here, but we’ll always be able to see him on the radio. –GSS]<\/em><\/strong><\/p>\n

\"Real<\/p>\n

I wrote an article Sunday <\/a>that some misunderstood and thought was only based upon shock and awe. A campaign of that nature is merely one of a myriad of ways to be contrarian. Simply put, implementing a marketing campaign of this sort would be defined as that which is contrary to conventional wisdom <\/a>and normal business practices.<\/p>\n

Subsequent to that article I received a ton of emails from real estate agents asking how such a campaign could be implemented and how it could be executed WITHOUT<\/strong> being shocking or offensive.<\/p>\n

My reply is that what is shocking and offensive to one, may not be shocking and offensive to another. It all depends upon the niche you are marketing to.<\/p>\n

I interviewed Mr. Internet, Michael Russer <\/a>recently and he told us about a few Realtors that were really doing some neat things in their marketing and their focus.<\/p>\n

Jackie Youngblood is a Realtor in Pasco County<\/a>, Florida that markets to nudists. Yes, her market is people who want to walk around naked and be around others that want to be naked as well.<\/p>\n

Obviously, Jackie markets to a specific clientele. Being a nudist is not for everyone.Is her marketing contrarian? I don’t recall seeing many other Realtors marketing their services while being nude in a hot tub with 5 or 6 other nude people. So I’d have to say yes, this is very much contrarian.<\/p>\n

Is it shocking or offensive? That would wholly depend upon the person visiting her website, receiving her marketing materials or viewing the properties that she represents. If it is shocking and or offensive then you are most assuredly not the client she is seeking to reach.<\/p>\n

Does it make it wrong? Absolutely not! She has found her market. She is a nudist herself, and she is selling homes. More power to her!<\/p>\n

Linda Jefferson, is the broker-owner Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

[With this post, Barry Cunningham will be taking his leave from BloodhoundBlog. Between Real Estate Radio USA and his burgeoning real estate business, Barry feels a need to regroup and redeploy his time. We’ll miss him here, but we’ll always be able to see him on the radio. –GSS] I wrote an article Sunday that […]<\/p>\n","protected":false},"author":37,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-3106","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3087,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3087\/sometimes-ticking-people-off-is-exactly-the-intent\/","url_meta":{"origin":3106,"position":0},"title":"Sometimes Ticking People Off Is Exactly The Intent","author":"Barry Cunningham","date":"May 11, 2008","format":false,"excerpt":"Established in 1965, Benetton is present in 120 countries around the world. It presently has global sales in excess of $2 Billion dollars annually. Yet many in the mainstream find their advertising and marketing strategies downright offensive. The aim of United Colors of Benetton corporate communication is to create the\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"Real Estate Radio USA | Contrarian Marketing","src":"https:\/\/i0.wp.com\/www.realestateradiousa.com\/blog\/wp-content\/uploads\/2008\/05\/bennn3.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":334,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/334\/a-web-10-contrarian-take-on-web-20\/","url_meta":{"origin":3106,"position":1},"title":"A Web 1.0 contrarian take on Web 2.0 . . . ?","author":"Greg Swann","date":"September 14, 2006","format":false,"excerpt":"We'll see. But I count two hits in two at-bats, an excellent start. Similar features, but Zorro's gone home to Madrid. Blogrolled. Technorati Tags: blogging, disintermediation, real estate, real estate marketing","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9711,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9711\/how-about-anti-social-media-marketing\/","url_meta":{"origin":3106,"position":2},"title":"How about anti-social media marketing?","author":"Greg Swann","date":"September 9, 2009","format":false,"excerpt":"Responding to Brian Brady's BloodhoundBlog post about the profits and pitfalls of social media marketing, here -- surprise! -- is my contrarian take on the subject.","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2802,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2802\/realestateradiocoms-barry-cunningham-is-going-to-show-us-all-what-it-sounds-like-when-a-big-dog-howls\/","url_meta":{"origin":3106,"position":3},"title":"RealEstateRadioUSA.com’s Barry Cunningham is going to show us all what it sounds like when a big dog howls","author":"Greg Swann","date":"March 19, 2008","format":false,"excerpt":"If you're not listening to RealEstateRadioUSA.com, you're missing out on the most entertaining real estate education your money cannot buy. You can listen live at 1\/2\/3\/4pm, west to east, but the show is also available every day by MP3, so you can take \"The Barrys\" with you in the car\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3173,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3173\/brian-brady-does-a-bloodhoundblog-unchained-post-mortem-on-real-estate-radio-usa\/","url_meta":{"origin":3106,"position":4},"title":"Brian Brady does a BloodhoundBlog Unchained post-mortem on Real Estate Radio USA","author":"Greg Swann","date":"May 24, 2008","format":false,"excerpt":"I missed this when it happened: Brian Brady did a great post-mortem rundown on BloodhoundBlog Unchained on RealEstateRadioUSA.com. Brian talks about key moments at the conference and about some of the Web 2.0 ideas that we had built into the event to emphasize the points we were trying to make.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":110,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/110\/when-is-the-best-time-to-buy-when-everyone-else-is-selling\/","url_meta":{"origin":3106,"position":5},"title":"When is the best time to buy? When everyone else is selling…","author":"Greg Swann","date":"July 20, 2006","format":false,"excerpt":"I think this is exceptionally good advice from Craig King at RealBlogging.com:No matter what you're selling, conventional wisdom is that the FUD Factor (fear, uncertainty and doubt) tends to freeze buyers in their tracks. Purchases get delayed. Decisions take longer. Buyers follow the maxim, \"When in doubt, don't.\" At the\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3106"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3106\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}