“He’s Catholic but he’s awfully nice” was a comment you might have heard, in the 50’s. Now, I picked Catholicism but I could have picked Judaism, Evangelical Christianity, Islam… whatever. I’m using this as an example of how high the passions run when talk about a belief system. People are awfully defensive of their “mind-turf” and can be inflexible when it comes to considering a different school of thought.<\/p>\n
Consider the RE.net. Do you like oranges or tomatoes? Did you cheer for Brady or Luther<\/a>? Push versus pull? Will you call a lead a “lead”<\/a>? It’s all seems stoopid yet it is ALL extremely important. Marketing is the new religion and sometimes our discussions escalate to the level of jihad.<\/p>\n …and that’s really okay. We’ll all get through it. Jew or Christian, push or pull, we’ll all achieve nirvana if we open our ears and listen…and be bold enough to act upon what we learn from each other.<\/p>\n I am a Real Estate Radio USA junkie. The Barrys are natural interviewers with just the right blend of doubt and enthusiasm. They are snaring some tremendous guests. Today, they interviewed Craig Proctor<\/a>.<\/p>\n The Cliff Notes of what Craig Proctor said were:<\/strong><\/p>\n 1- Marketing trumps prospecting. AMEN<\/em><\/p>\n 2- Marketing should be automated. Done properly, marketing automation allows us to spend 70% of our time doing our job rather than chasing business- AMEN<\/em><\/p>\n 3- Direct response advertising trumps image advertising. AMEN, Brother<\/em>.<\/p>\n 4- Blogging is good to the extent that it produces leads and not to the extent that it (and I quote) “entertains or educates”. OUCH! Kinda stings, doesn’t it?<\/em><\/p>\n 5- Marketing should produce so many leads that you should be able to pick and choose your clients. In fact, the most important thing in your real estate or mortgage brokerage practice IS lead generation. (We’ve heard that before<\/a>). That is not to say that you should spend all your time on it but you must be OBSESSED with lead generation so that you CAN do Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" “He’s Catholic but he’s awfully nice” was a comment you might have heard, in the 50’s. Now, I picked Catholicism but I could have picked Judaism, Evangelical Christianity, Islam… whatever. I’m using this as an example of how high the passions run when talk about a belief system. People are awfully defensive of their “mind-turf” […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-3112","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2255,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2255\/consumers-to-realtors-dont-push-me-ill-pull-you-instead-and-if-you-push-too-hard-ill-pull-away\/","url_meta":{"origin":3112,"position":0},"title":"Consumers to Realtors: “Don’t push me, I’ll pull you instead — and if you push too hard, I’ll pull away”","author":"Greg Swann","date":"November 23, 2007","format":false,"excerpt":"This is my column for this week from the Arizona Republic. Not by coincidence, I'm talking about the curriculum of our forthcoming marketing conference. \u00a0Consumers to Realtors: \"Don't push me, I'll pull you instead -- and if you push too hard, I'll pull away\" There is a quiet revolution going\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2384,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2384\/science-versus-religion\/","url_meta":{"origin":3112,"position":1},"title":"Science versus Religion","author":"Kris Berg","date":"December 17, 2007","format":false,"excerpt":"My Big Bang Theory is about science colliding with religion, and a lot of noise. My strike has been temporarily suspended. I got the same advance notice that so many others did of the BIG NEWS this week, but press releases are rarely conveniently timed around my real estate business\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7414,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7414\/i-want-myi-want-myi-want-my-ta-r-p\/","url_meta":{"origin":3112,"position":2},"title":"I want my…I want my…I want my TA-R-P","author":"Brian Brady","date":"March 9, 2009","format":false,"excerpt":"This is getting too easy.\u00a0 Financial Times interviewed Bank of America CEO Ken Lewis. His answers reveal why the quasi-government agency that BAC has become is destined to fail.\u00a0 Read the whole article.\u00a0 You'll swear your reading Orwell's Animal Farm. FT: Do you regret your acquisition of Merrill Lynch? Lewis:\u00a0\u2026","rel":"","context":"In "Big Mother"","block_context":{"text":"Big Mother","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/big-mother\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2610,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2610\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-20\/","url_meta":{"origin":3112,"position":3},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"February 17, 2008","format":false,"excerpt":"We have 18 entries on the short list this week, out of a long list of 74 posts. Vote for the People's Choice Award here. You can use the voting interface to see each nominated post, so comparison is easy. Ahem: Please don't spam all your friends to come and\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3053,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3053\/do-you-want-to-make-sure-your-home-will-sell-little-things-matter\/","url_meta":{"origin":3112,"position":4},"title":"Do you want to make sure your home will sell? Little things matter","author":"Greg Swann","date":"May 4, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). (Incidentally, this kind of previewing is one of the reasons I developed the ideas that led to engenu. You can organize photos and details for a lot of houses into one web site, then you can easily\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15926,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15926\/what-happens-in-an-internet-minute-and-how-do-you-hope-to-push-market-your-way-through-it\/","url_meta":{"origin":3112,"position":5},"title":"What happens in an internet minute? And how do you hope to push-market your way through it?","author":"Greg Swann","date":"April 28, 2012","format":false,"excerpt":"My take: You cannot successfully push-market into that cacophony. You must pull, because there is already way too much push. I'm thinking Eric Blackwell's archives warrant your attention.","rel":"","context":"In "Bloodhound SEO"","block_context":{"text":"Bloodhound SEO","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/bloodhound-seo\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3112"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3112\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}