{"id":3114,"date":"2008-05-13T20:38:38","date_gmt":"2008-05-14T03:38:38","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3114"},"modified":"2008-05-14T06:47:46","modified_gmt":"2008-05-14T13:47:46","slug":"to-z-or-not-to-z","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3114\/to-z-or-not-to-z\/","title":{"rendered":"To Z or Not To Z?"},"content":{"rendered":"

That is the question.\u00a0 <\/em><\/p>\n

Whether \u2018tis noble in the mind to suffer<\/em><\/p>\n

The slings and arrows of outrageous fortune, <\/em><\/p>\n

Or take arms against a sea of troubles,<\/em><\/p>\n

And by not opposing them?\u00a0 To die:to sleep;<\/em><\/p>\n

No more; and by a sleep to say we end<\/em>.\u00a0<\/p>\n

I started this post with what I thought was a cute title, but then I looked at the actual Shakespeare soliloquy and saw that it was quite appropriate to this post.\u00a0 The \u201cZ\u201d in the title is for Zillow \u2013 the latest in a long list of challengers to Realtor.com for supremacy in Internet traffic for real estate eyeballs.\u00a0 There are other relatively new sites \u2013 Trulia, etc. \u2013 but Zillow seems to have captured the imagination of both the public and REALTORS\u00ae.\u00a0 Maybe it\u2019s the cute name or the even cuter play on words with \u201cZestimates,\u201d but the one site everyone seems to remember is Zillow.\u00a0 It has almost become a clich\u00e9 term for Internet listing aggregators.\u00a0 Not bad for a site that has only been around for a year and a half.<\/p>\n

But this post is not about Zillow; rather I wanted to explore the question of whether it make sense for local MLS systems to send their listing data to Zillow (or any other aggregator).\u00a0 A recent New York Times article<\/a> provides a good framework of the discussion, but leaves out most of the \u201cslings and arrows\u201d that need to be considered before we willy nilly send MLS data to any site that wants it.\u00a0 Before you draw any conclusions as to my opinion on sending listing data to Zillow, let me say I could argue either \u201cTo Z, or Not To Z.\u201d\u00a0 This post will focus a bit more on the slings and arrows, but Times article does a good job of making the other side of the argument.\u00a0 Frankly, I am undecided on this question and I encourage you to approach this discussion with an open mind. <\/p>\n

We recently had this discussion in the Technology Group of the Charlottesville Area Association of REALTORS\u00ae (CAAR).\u00a0 There were strong opinions stated on both sides of the debate.\u00a0 Advocates Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

That is the question.\u00a0 Whether \u2018tis noble in the mind to suffer The slings and arrows of outrageous fortune, Or take arms against a sea of troubles, And by not opposing them?\u00a0 To die:to sleep; No more; and by a sleep to say we end.\u00a0 I started this post with what I thought was a […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5,25],"tags":[],"class_list":{"0":"post-3114","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"category-zillowcom","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":17107,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17107\/the-news-is-not-that-zillow-is-going-to-have-agents-its-going-to-have-newbies-for-agents\/","url_meta":{"origin":3114,"position":0},"title":"The news is not that Zillow is going to have agents. It\u2019s going to have newbies for\u00a0agents.","author":"Greg Swann","date":"September 23, 2020","format":false,"excerpt":"Housing Wire: A Zillow spokesperson told HousingWire that these people are already employed with Zillow, and will be getting real estate licenses. Zillow said it will not be recruiting for these positions. It's a boiler-room job \u2013 in the same article, George Laughton says Zillow still won't be getting its\u2026","rel":"","context":"In "iBuyers"","block_context":{"text":"iBuyers","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ibuyers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/09\/austin-distel-97HfVpyNR1M-unsplash-480x320.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":746,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/746\/zillow-redux-a-post-diluvian-retrospective\/","url_meta":{"origin":3114,"position":1},"title":"Zillow redux: A post-diluvian retrospective . . .","author":"Greg Swann","date":"December 7, 2006","format":false,"excerpt":"Drew Meyers is doing an excellent job of cataloging the Zillow coverage. My plan is to ponder issues arising in posts and comments, here and everywhere. No guarantee that I'm not missing something, so it would be a great favor if you would point out my lapses. Zillow understands PR.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18567,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18567\/overnight-news-in-the-easiest-real-estate-market-ever-zillow-discovers-that-real-estate-brokerage-is-hard-work-and-decides-to-take-a-breather\/","url_meta":{"origin":3114,"position":2},"title":"Overnight News: In the easiest real estate market ever, Zillow discovers that real estate brokerage is hard work and decides to take a\u00a0breather.","author":"Greg Swann","date":"October 19, 2021","format":false,"excerpt":"Here's an interesting question: Given that we know that the iBuyers gouge buyer's agents, could it be that they also gouge all their other vendors? This could explain why Zillow has discovered that it is unfit for the house-flipping business: It can't get rehab contractors, and, for bizarre reasons unknown,\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1474,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1474\/myspace-should-buy-trulia-zillow-and-active-rain\/","url_meta":{"origin":3114,"position":3},"title":"MySpace Should Buy Trulia, Zillow and Active Rain","author":"Brian Brady","date":"May 25, 2007","format":false,"excerpt":"MySpace, Active Rain, Trulia, and Zillow. The perfect merger. Active Rain: The best place for B2B sales in the real estate industry. Mortgage originators, title reps, and escrow officers who aren't playing in the \"Rain\" are missing out on an incredible opportunity. I'm not going to expand on that anymore\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2664,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2664\/zillowcom-announces-its-sponsorship-of-bloodhoundblog-unchained\/","url_meta":{"origin":3114,"position":4},"title":"Zillow.com announces its sponsorship of BloodhoundBlog Unchained","author":"Greg Swann","date":"February 26, 2008","format":false,"excerpt":"BloodhoundBlog has grown up with Zillow.com. We're consistently second or third on a Google search for Zillow.com, and Debunking Zillow.com is one percent or more of our traffic every day. On the other hand, we've also been big boosters of the tools Zillow has built to help sellers, buyers and\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14368,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14368\/zestiberry-zillow-available-for-your-blackberry\/","url_meta":{"origin":3114,"position":5},"title":"ZestiBerry: Zillow available for your BlackBerry","author":"Tom Johnson","date":"March 31, 2011","format":false,"excerpt":"If you are a Blackberry user, you can now access your Zestifarm on the go. Thank you, Zillow! Blackberries are industrial strength communicators. They have the best keyboards and battery life in the business. Another reason I like them is that they have insurance available for the time when you\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3114"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3114\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}