{"id":3122,"date":"2008-05-14T14:36:26","date_gmt":"2008-05-14T21:36:26","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3122"},"modified":"2008-05-14T14:53:28","modified_gmt":"2008-05-14T21:53:28","slug":"truliatrackingphp-keeping-track-of-the-truliacom-nofollow-controversy-with-a-widget-for-the-rest-of-us","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3122\/truliatrackingphp-keeping-track-of-the-truliacom-nofollow-controversy-with-a-widget-for-the-rest-of-us\/","title":{"rendered":"TruliaTracking.php: Keeping track of the Trulia.com nofollow controversy with a widget for the rest of us"},"content":{"rendered":"

Using Eric Bramlett’s green ribbon<\/a> and a little bit of PHP, I have built a small widget to keep track of the accumulating body of weblog posts on Trulia.com policy of adding the “nofollow” tag to links back to its listing partners. Shown below is an image of the widget; you can see the real thing in the sidebar.<\/p>\n

<\/p>\n

You can read the articles linked in the widget for clarification, but the issue in its essence is this: Trulia is using the listings you give it to enhance its own search engine performance on long tail search keywords even at is not<\/em> sharing any search engine authority with you on the link back to your listing. Another way of saying the same thing: You’re buying Trulia.com dinner and it is scarfing down your dessert while you’re away from the table.<\/p>\n

If you’ve written a post on this topic, let me know<\/a> and I’ll add your link to the widget.<\/p>\n

If you care about this issue, you should echo this widget. It’s easy to do. The widget itself is not complicated, and I built it to be shared. It’s designed to work flexibly in your sidebar without clashing with your look and feel. In other words, it should take on the characteristics of your Cascading Style Sheet, not mine. If you want to echo this widget, it’s dread simple. Copy this line of code:<\/p>\n

<?php\ninclude (\"http:\/\/bloodhoundrealty.com\/BloodhoundBlog\/TruliaTracking.php\");\n?><\/pre>\n
and paste it on a line of its own in your “sidebar.php” file for your currently active theme. FTP that into the appropriate folder on your file server and you’re done. (Note: These instructions presume WordPress and an FTP connection. If you know how to deploy this code in another blogging platform, or if you know how to edit theme files from within WordPress, speak up in the comments.)<\/p>\n
Will BloodhoundBlog get Google “juice” for doing this? Yes, but we don’t need it. Instead, I’m using my code and my hot-rod file server to host this widget for anyone who wants to echo it.<\/p>\n
Will the posts linked in the widget get Google “juice” for being there. Big time. Riding on BloodhoundBlog’s sidebar Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Using Eric Bramlett’s green ribbon and a little bit of PHP, I have built a small widget to keep track of the accumulating body of weblog posts on Trulia.com policy of adding the “nofollow” tag to links back to its listing partners. Shown below is an image of the widget; you can see the real […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,6,5,19],"tags":[],"class_list":{"0":"post-3122","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-disintermediation","8":"category-marketing","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3059,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3059\/the-realtybot-shuffle-truliacoms-response-to-complaints-about-nofollow-tags-on-partner-supplied-content-seems-truly-atrocious\/","url_meta":{"origin":3122,"position":0},"title":"The Realty.bot shuffle: Trulia.com’s response to complaints about nofollow tags on partner-supplied content seems truly atrocious","author":"Greg Swann","date":"May 5, 2008","format":false,"excerpt":"Galen Ward's post on Trulia.com's policy of adding \"nofollow\" tags to links back to its own listings partners has elicited quite a bit of controversy. The original post itself excited a great deal of commentary, and this is explored in encyclopedic detail in a fascinating post by Union Street Media's\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3187,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3187\/agent-branding-is-good-but-truliacom-is-still-deliberately-hi-jacking-street-addresses-frustrating-the-interests-of-sellers\/","url_meta":{"origin":3122,"position":1},"title":"Agent branding is good, but Trulia.com is still deliberately hi-jacking street addresses, frustrating the interests of sellers","author":"Greg Swann","date":"May 29, 2008","format":false,"excerpt":"I'm still digging out from Unchained, so this is not as timely as it might have been. First, I think we might have gotten distracted by whatever cozy arrangement does or does not exist between Trulia.com and Number 1 Agent. Second, I think Trulia's recent announcement that agents can \"brand\"\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3040,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3040\/oh-canada-your-zestimates-are-baking-zillowca-is-in-the-oven\/","url_meta":{"origin":3122,"position":2},"title":"Oh, Canada! Your Zestimates are baking: Zillow.ca is in the oven","author":"Greg Swann","date":"May 1, 2008","format":false,"excerpt":"So: My belief would be that, regardless of Trulia.com's nofollow policy on the listings it solicits from Realtors, brokers and brokerage chains, if you're building things right at home, you should be able to beat any out-of-town infiltrators on your own listings. So I looked up \"718 West Moreland Street\",\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1408,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1408\/is-truliacom-the-unzillow-realtybot-emerges-from-beta-with-a-new-qa-feature-and-robust-system-wide-automated-alerts\/","url_meta":{"origin":3122,"position":3},"title":"Is Trulia.com the UnZillow? Realty.bot emerges from beta with a new Q&A feature and robust, system-wide automated alerts","author":"Greg Swann","date":"May 11, 2007","format":false,"excerpt":"Come with me to the newly-reconfigured Trulia.com, freshly emerged from beta status. Let's search for an ideal house. The criteria we can use are limited -- location, type of structure, price range, bedrooms, bathrooms, square footage -- but we can still scare up some results. Plus which, if you really\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4163,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4163\/with-its-new-iphone-application-truliacom-is-taking-on-line-real-estate-search-to-the-streets\/","url_meta":{"origin":3122,"position":4},"title":"With its new iPhone application, Trulia.com is taking on-line real estate search to the streets","author":"Greg Swann","date":"August 31, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). There is a fuller review of this new technology here. \u00a0With its new iPhone application, Trulia.com is taking on-line real estate search to the streets So who is winning the Realty.bot race, Trulia.com or Zillow.com? Your guess\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1199,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1199\/realtybots-will-make-sellers-happy\/","url_meta":{"origin":3122,"position":5},"title":"Realty.bots will make sellers happy","author":"Greg Swann","date":"March 23, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Realty.bots will make sellers happy We talked last week about the move by Realogy Inc. to supply millions of real estate listings from its national brokerage chains to upstart Realty.bots Google Base and Trulia.com. This puts the Realty.bots on the map.\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3122"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3122\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}