{"id":3158,"date":"2008-05-22T07:06:05","date_gmt":"2008-05-22T14:06:05","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3158"},"modified":"2008-05-22T08:47:57","modified_gmt":"2008-05-22T15:47:57","slug":"google-juice-yeahthat-hits-the-spot","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3158\/google-juice-yeahthat-hits-the-spot\/","title":{"rendered":"Google Juice? Yeah…That Hits the Spot!"},"content":{"rendered":"

Lots of fun at the Bloodhound Blog lately! Unfortunately, I had to miss Unchained, but was able to catch enough on Youtube to realize that I missed out on a lot – not the least of which was a great networking opportunity. I’ve been enjoying BHB more and more, though, and I know it has to do with increasing the level of<\/a> my<\/a> participation<\/a>.<\/p>\n

I think it just took me a bit to get warmed up, and to find a topic that I could really sink my teeth into. As much as I love real estate, I’m a relative pup (5 years) compared with most of the ol’ dogs here, so it took the introduction of a pretty serious SEO debate<\/a> to reel me in. I’m not here to grind this topic in. In fact, I think we’ve done a fine job getting the word<\/a> out about a practice that bothers us. However, during the debate, the statement “No one really knows how Google works” was thrown out a few times. Because of this, I wanted to write a quick tutorial on one basic concept that we know Google uses, and that has been proven time & again to be correct.<\/p>\n

Page Rank<\/a>, or “Google Juice,” was developed by Larry Page & Sergey Brin in the mid 1990’s while students at Stanford. The algorithm utilizes the inherent democracy of the web, counts the links to different websites as votes for those particular sites, and so measures the relative importance of each website.<\/p>\n

Rand Fishkin, of SEOMOZ<\/a>, put together one of his fabulous illustrations demonstrating the very basic function of the Page Rank system:<\/p>\n

\"innate-pagerank.JPG\"<\/a><\/p>\n

Obviously, the algorithm is much more complex than this, but this gives us a very fundamental understanding of how Page Rank works, and why inbound links are so important. The web, according to Google, is one big popularity contest, with the authoritative sites (like BHB<\/a>) holding a lot of the juice, and less authoritative sites (like my dinky search blog<\/a>) carrying less juice.<\/p>\n

The easiest (but not always the most accurate) way to measure the Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Lots of fun at the Bloodhound Blog lately! Unfortunately, I had to miss Unchained, but was able to catch enough on Youtube to realize that I missed out on a lot – not the least of which was a great networking opportunity. I’ve been enjoying BHB more and more, though, and I know it has […]<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[19],"tags":[],"class_list":{"0":"post-3158","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-technology","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":6913,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6913\/making-the-scene-how-to-create-new-public-scenius-scenes\/","url_meta":{"origin":3158,"position":0},"title":"Making the Scene: How to create new public Scenius scenes","author":"Greg Swann","date":"February 15, 2009","format":false,"excerpt":"I've written a ton about Scenius scenes, but, until lately, we've kept the scene creation praxis fairly close to our vests. I had documented the process very early for the folks who were involved in the original discussion of the Scenius idea, then shared that video how-to with other folks\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10513,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10513\/modifications-are-failing-more-on-the-acronym-soup\/","url_meta":{"origin":3158,"position":1},"title":"Modifications are Failing…. (More on the Acronym Soup)","author":"Tom Vanderwell","date":"December 8, 2009","format":false,"excerpt":"There's a couple of interesting and yet disturbing points to this report from CNBC:over 2\/3rds of the people who are currently in the trial period of loan modifications are not going to qualify for the permanent modifications.\u00a0\u00a0 Why?\u00a0\u00a0 A couple of likely possibilities:\u00a0 1) They are too far upside down\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10403,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10403\/me-and-kjzz-whats-up-with-the-real-estate-market-tune-in-wednesday-to-hear-my-take-on-the-topic\/","url_meta":{"origin":3158,"position":2},"title":"Me and KJZZ: What’s up with the real estate market? Tune in Wednesday to hear my take on the topic","author":"Greg Swann","date":"November 24, 2009","format":false,"excerpt":"I will be on KJZZ radio (91.5 FM) in Phoenix tomorrow from 11:30 am to Noon. I'll be talking about the state of the real estate market, the impact of the real estate tax credit and the flow of international buyers into the Phoenix market. I think there will be\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15103,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15103\/wow-could-obama-be-hounded-out-of-office\/","url_meta":{"origin":3158,"position":3},"title":"Wow… Could Obama be hounded out of office?","author":"Greg Swann","date":"September 14, 2011","format":false,"excerpt":"We see this too often in our little world, a mob pile-on of snarky observations, continuous and hugely public. It will be interesting to see how this plays out. This is classic drama in action, all dressed up in modern gladrags. Tell us what you think. I'm off-topic, but the\u2026","rel":"","context":"In "Big Mother"","block_context":{"text":"Big Mother","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/big-mother\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16485,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16485\/getting-a-san-diego-condo-va-approved-adds-value-to-service-members\/","url_meta":{"origin":3158,"position":4},"title":"Getting a San Diego Condo VA-Approved Adds Value To Service Members","author":"Brian Brady","date":"August 25, 2014","format":false,"excerpt":"Debra Brady and I are experts at VA-financing.\u00a0 One of the things we do very well is secure a VA condo complex approval for condominiums which aren't agency approved.\u00a0 Some comments from a recent YELP review: I started the home buying process while still on deployment, and Brian graciously worked\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1143,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1143\/the-carnival-of-real-estate-investing\/","url_meta":{"origin":3158,"position":5},"title":"The Carnival of Real Estate Investing…","author":"Greg Swann","date":"March 13, 2007","format":false,"excerpt":"...is up at RE Agent in Connecticut. This week's winner? Our own Michael Cook with Real Estate Investment Theories that can Actually Help You Make Money. Michael has been an outstanding addition the the BloodhoundBlog roster. This is his second win at the Carnival of Real Estate Investing. If you\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3158"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3158\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}