{"id":3158,"date":"2008-05-22T07:06:05","date_gmt":"2008-05-22T14:06:05","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3158"},"modified":"2008-05-22T08:47:57","modified_gmt":"2008-05-22T15:47:57","slug":"google-juice-yeahthat-hits-the-spot","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3158\/google-juice-yeahthat-hits-the-spot\/","title":{"rendered":"Google Juice? Yeah…That Hits the Spot!"},"content":{"rendered":"

Lots of fun at the Bloodhound Blog lately! Unfortunately, I had to miss Unchained, but was able to catch enough on Youtube to realize that I missed out on a lot – not the least of which was a great networking opportunity. I’ve been enjoying BHB more and more, though, and I know it has to do with increasing the level of<\/a> my<\/a> participation<\/a>.<\/p>\n

I think it just took me a bit to get warmed up, and to find a topic that I could really sink my teeth into. As much as I love real estate, I’m a relative pup (5 years) compared with most of the ol’ dogs here, so it took the introduction of a pretty serious SEO debate<\/a> to reel me in. I’m not here to grind this topic in. In fact, I think we’ve done a fine job getting the word<\/a> out about a practice that bothers us. However, during the debate, the statement “No one really knows how Google works” was thrown out a few times. Because of this, I wanted to write a quick tutorial on one basic concept that we know Google uses, and that has been proven time & again to be correct.<\/p>\n

Page Rank<\/a>, or “Google Juice,” was developed by Larry Page & Sergey Brin in the mid 1990’s while students at Stanford. The algorithm utilizes the inherent democracy of the web, counts the links to different websites as votes for those particular sites, and so measures the relative importance of each website.<\/p>\n

Rand Fishkin, of SEOMOZ<\/a>, put together one of his fabulous illustrations demonstrating the very basic function of the Page Rank system:<\/p>\n

\"innate-pagerank.JPG\"<\/a><\/p>\n

Obviously, the algorithm is much more complex than this, but this gives us a very fundamental understanding of how Page Rank works, and why inbound links are so important. The web, according to Google, is one big popularity contest, with the authoritative sites (like BHB<\/a>) holding a lot of the juice, and less authoritative sites (like my dinky search blog<\/a>) carrying less juice.<\/p>\n

The easiest (but not always the most accurate) way to measure the Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Lots of fun at the Bloodhound Blog lately! Unfortunately, I had to miss Unchained, but was able to catch enough on Youtube to realize that I missed out on a lot – not the least of which was a great networking opportunity. I’ve been enjoying BHB more and more, though, and I know it has […]<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-3158","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-technology","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":10513,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10513\/modifications-are-failing-more-on-the-acronym-soup\/","url_meta":{"origin":3158,"position":0},"title":"Modifications are Failing…. (More on the Acronym Soup)","author":"Tom Vanderwell","date":"December 8, 2009","format":false,"excerpt":"There's a couple of interesting and yet disturbing points to this report from CNBC:over 2\/3rds of the people who are currently in the trial period of loan modifications are not going to qualify for the permanent modifications.\u00a0\u00a0 Why?\u00a0\u00a0 A couple of likely possibilities:\u00a0 1) They are too far upside down\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6913,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6913\/making-the-scene-how-to-create-new-public-scenius-scenes\/","url_meta":{"origin":3158,"position":1},"title":"Making the Scene: How to create new public Scenius scenes","author":"Greg Swann","date":"February 15, 2009","format":false,"excerpt":"I've written a ton about Scenius scenes, but, until lately, we've kept the scene creation praxis fairly close to our vests. I had documented the process very early for the folks who were involved in the original discussion of the Scenius idea, then shared that video how-to with other folks\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15103,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15103\/wow-could-obama-be-hounded-out-of-office\/","url_meta":{"origin":3158,"position":2},"title":"Wow… Could Obama be hounded out of office?","author":"Greg Swann","date":"September 14, 2011","format":false,"excerpt":"We see this too often in our little world, a mob pile-on of snarky observations, continuous and hugely public. It will be interesting to see how this plays out. This is classic drama in action, all dressed up in modern gladrags. Tell us what you think. I'm off-topic, but the\u2026","rel":"","context":"In "Big Mother"","block_context":{"text":"Big Mother","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/big-mother\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3322,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3322\/project-bloodhound-opening-windows-to-vent-some-steam\/","url_meta":{"origin":3158,"position":3},"title":"Project Bloodhound: Opening Windows to Vent Some Steam","author":"Stephanie Edwards-Musa","date":"July 3, 2008","format":false,"excerpt":"I'm going to share a story with all of you first. Yes, it's true, although I hate to admit it. A few years ago I decided that I needed a website.\u00a0 Not just a template website, but a website that was custom to me.\u00a0 Branded.\u00a0 One that I could call\u2026","rel":"","context":"In "Project Blooodhound"","block_context":{"text":"Project Blooodhound","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/project-blooodhound\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9126,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9126\/finding-perfection-in-real-estate\/","url_meta":{"origin":3158,"position":4},"title":"Finding Perfection in Real Estate","author":"Sean Purcell","date":"July 10, 2009","format":false,"excerpt":"Earlier this week I was watching some old reruns of M*A*S*H.\u00a0 What a well done series that was; funnier the first few years than it was later, in my opinion, because they got more political.\u00a0 But the later years did give us a terrific character: Major Charles Emerson Winchester III.\u00a0\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2633,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2633\/i-hope-unchained-considers-my-topic-wish-list\/","url_meta":{"origin":3158,"position":5},"title":"I Hope Unchained Considers My Topic Wish List","author":"Jeff Brown","date":"February 21, 2008","format":false,"excerpt":"This is the year I've thrown down the gauntlet to myself. By the end of the year I'm gonna have my feet firmly planted, technologically speaking, in the 21st century. This may require leapfrogging most of the decade of the 1990's, but I'm approaching this venture fearlessly. (Or at least\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3158"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3158\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}