{"id":3170,"date":"2008-05-24T08:15:32","date_gmt":"2008-05-24T15:15:32","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3170"},"modified":"2008-05-24T08:16:00","modified_gmt":"2008-05-24T15:16:00","slug":"phoenix-real-estate-conference-teaches-realtors-and-lenders-the-brave-new-world-of-internet-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3170\/phoenix-real-estate-conference-teaches-realtors-and-lenders-the-brave-new-world-of-internet-social-media-marketing\/","title":{"rendered":"Phoenix real estate conference teaches Realtors and lenders the brave new world of internet social media marketing"},"content":{"rendered":"

This is my column for this week from the Arizona Republic<\/i> (permanent link<\/a>).<\/p>\n

 
Phoenix real estate conference teaches Realtors and lenders the brave new world of internet social media marketing<\/strong><\/p>\n

What happens when you bring the brightest Realtors and lenders from all over the country to Phoenix for a social media marketing conference? Great ideas are cross-pollinated, germinated, planted, take root and flower.<\/p>\n

We run a national real estate industry-focused weblog called BloodhoundBlog.com<\/a>. There are 24 contributors — Realtors, lenders and investors from all around the country — and hundreds of daily visitors. We’ve been doing this for nearly two years, and, in that time, we have avidly pushed for excellence among real estate practitioners, especially in the burgeoning internet side of the business.<\/p>\n

This past week we hosted the inaugural BloodhoundBlog Unchained event at the Heard Museum in Phoenix. People came from all over — a third from Greater Phoenix, a third from the rest of the Southwest, a third from places where it rains and snows. Together for three days we explored the world of social media marketing in real estate.<\/p>\n

What’s that? Social media marketing is the commercial arm of the participatory internet. As more and more people make the internet their primary means of interacting with the world, real estate professionals are learning how to move their own practices online.<\/p>\n

The important question: What’s in it for you? The internet is a brave new world of commerce. No one likes sleazy sales people, but sleazy sales tricks cannot work on the internet, where every suspicious claim can be checked in an instant. Transparency rules, and the practitioners who succeed with net-empowered consumers are the ones who are prepared to back up everything they say.<\/p>\n

The bonus for people willing to work this way is that consumers will have a much higher degree of trust in their Realtor or lender. Rather than picking a name out of a phone book or off of a yard sign, they will have gotten to know that person — passively and anonymously — online.<\/p>\n

BloodhoundBlog Unchained was put on by me and my partner, Brian Brady of MortgageRatesReport.com<\/a>. If you’d Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is my column for this week from the Arizona Republic (permanent link).  Phoenix real estate conference teaches Realtors and lenders the brave new world of internet social media marketing What happens when you bring the brightest Realtors and lenders from all over the country to Phoenix for a social media marketing conference? Great ideas […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,6,10,19],"tags":[],"class_list":{"0":"post-3170","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-disintermediation","8":"category-marketing","9":"category-realty-reality","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3030,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3030\/the-challenge-for-realtors-and-lenders-in-the-future-how-do-you-sell-to-consumers-who-dont-want-to-be-sold\/","url_meta":{"origin":3170,"position":0},"title":"The challenge for Realtors and lenders in the future: How do you sell to consumers who don’t want to be sold?","author":"Greg Swann","date":"April 27, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). The lender in the story? Brian Brady, America's #1 Mortgage Broker. \u00a0The challenge for Realtors and lenders in the future: How do you sell to consumers who don't want to be sold? We represented a cute couple\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":892,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/892\/blogs-can-help-realtors-connect-with-communities\/","url_meta":{"origin":3170,"position":1},"title":"Blogs can help Realtors connect with communities","author":"Greg Swann","date":"January 12, 2007","format":false,"excerpt":"This is me from this morning's Arizona Republic (permanent link). Sadly for the weblogs mentioned here, I did a much better job of linking than the newspaper did -- even on-line. \u00a0Blogs can help Realtors connect with communities The year just past may have been the Year of the Real\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8332,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8332\/the-goal-of-the-bloodhoundblog-unchained-training-conference-is-to-push-the-bums-out-of-the-real-estate-business\/","url_meta":{"origin":3170,"position":2},"title":"The goal of the BloodhoundBlog Unchained training conference is to push the bums out of the real estate business","author":"Greg Swann","date":"May 9, 2009","format":false,"excerpt":"This from my Arizona Republic real estate column (permanent link): We publish a national real estate industry weblog called BloodhoundBlog.com. There are 42 contributors from all over the country, each one an expert in his or her own right. Together we talk about real estate marketing and technology, lending and\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1694,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1694\/first-the-starpower-conference-in-phoenix-then-inman-connect-in-san-francisco-posting-frequency-may-be-down-for-a-little-while\/","url_meta":{"origin":3170,"position":3},"title":"First the Starpower Conference in Phoenix, then Inman Connect in San Francisco: Posting frequency may be down for a little while","author":"Greg Swann","date":"July 24, 2007","format":false,"excerpt":"Starting tomorrow and running through Saturday, Cathy and I will be at the Starpower Conference. Russell Shaw is one of the Stars, so he'll be there as well. I may write about some of what transpires there, but I wouldn't be at all surprised if my output is curtailed. Almost\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3073,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3073\/two-bloodhoundblog-unchained-warm-up-events-friday-in-phoenix\/","url_meta":{"origin":3170,"position":4},"title":"Two BloodhoundBlog Unchained warm-up events Friday in Phoenix","author":"Greg Swann","date":"May 8, 2008","format":false,"excerpt":"Flat out and miles to go before I sleep. I've told Cathy to make my excuses this way: Greg is wearing three hats, and none of them is a nightcap. This is a reminder to you from me from last week:If you're in Phoenix on Friday, May 9th, Brian and\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8261,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8261\/why-dont-realtors-solicit-lenders-for-buyers\/","url_meta":{"origin":3170,"position":5},"title":"Why Don’t REALTORS Solicit Lenders For Buyers?","author":"Brian Brady","date":"May 6, 2009","format":false,"excerpt":"REALTORS constantly solicit banks and mortgage lenders for REO business.\u00a0 Why isn't the producing REALTOR, as a matter of course, soliciting business from loan originators? I posed this question at Unchained Phoenix '09 and you would have thought I asked the REALTORs to walk on coals...at first.\u00a0 A few bright\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3170"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3170\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}