{"id":3180,"date":"2008-05-27T07:38:15","date_gmt":"2008-05-27T14:38:15","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3180"},"modified":"2008-05-27T07:53:26","modified_gmt":"2008-05-27T14:53:26","slug":"building-content-for-others-when-is-it-right","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3180\/building-content-for-others-when-is-it-right\/","title":{"rendered":"Building Content for Others …when is it right?"},"content":{"rendered":"

First off, I’d like to thank Eric Bramlett for a great post explaining the BASICS of links and linking to other sites<\/a>. What he was doing was setting a good foundational understanding based on known facts and avoid much of the speculation that exists out there in the world today about Search Engine Optimization. What he did not go into of that basic foundation, I’d now like to explore a bit further.<\/p>\n

Here are some facts that we know about Building Content on other peoples’ sites:<\/p>\n

Fact 1: Adding content on another person’s site builds opportunities for them to build internal links. Internal links (read: pages) have value<\/strong><\/p>\n

Item #1 that he did not go into was internal links vs external links. Internal links are the links to and from pages within your site. Let’s (for now) avoid the temptation to go into page rank sculpting<\/a>, internal link sculpting<\/a>, or the details of internal page structure. Please note that I have linked to a couple of resources there on the subject for your further reading if desired. Do we KNOW exactly how Google values internal vs external links. NO. Is there much speculation and testing on the concept. YES. True search engine professionals TEST these concepts as they change over time and they RARELY comment on them publicly. They often compare notes with other search engine professionals who are testing similar concepts. What we do know is that experienced webmasters can made GOOD use of hundreds or thousands of indexed pages to internally link and support pages that they want to rank for a given term. They would not be SCULPTING it if it did not have VALUE. <\/p>\n

Fact 2: Adding Content on another person’s site provides opportunities for more people to EXTERNALLY link to their site.<\/strong><\/p>\n

Whether I write here on the Bloodhound Blog, on Real Estate Webmasters, or as a columnist on RE\/MAX Times Online, people who read that can link to it externally. This is also true of comments on blogs and forums, LISTINGS and really, on ANY online community that you choose to participate and spend time in. This not Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

First off, I’d like to thank Eric Bramlett for a great post explaining the BASICS of links and linking to other sites. What he was doing was setting a good foundational understanding based on known facts and avoid much of the speculation that exists out there in the world today about Search Engine Optimization. What […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-3180","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":174,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/174\/how-to-make-fast-flexible-web-pages\/","url_meta":{"origin":3180,"position":0},"title":"How to make fast, flexible web pages . . .","author":"Greg Swann","date":"August 4, 2006","format":false,"excerpt":"Sellsius\u00b0 has a big bag of how-to's but I'm from Missouri. I like how-to articles that tell exactly how to do something. One from me: How to make fast, flexible web pages. This is Realtor 2.0 stuff: Full-service Realtors who plan to compete need to learn how to punch out\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3132,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3132\/number-1-expert-and-opt-out-web-template-widgets-why-put-your-website-clients-at-risk\/","url_meta":{"origin":3180,"position":1},"title":"Number 1 Expert and Opt Out Web Template Widgets – Why put your website clients at risk?","author":"Eric Blackwell","date":"May 17, 2008","format":false,"excerpt":"I have been trying to think of a way to explain what has been going through my mind in plain english. Here's my attempt: When Galen first posted about Trulia's aggressive no-following of listings links, it was a bit technical for many folks to follow, but it set off alarm\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":477,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/477\/blogoff-post-100-beginners-guide-to-seo\/","url_meta":{"origin":3180,"position":2},"title":"Blogoff Post #100: Beginners guide to SEO . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"From SEOmoz.org, a beginners guide to SEO:What is SEO? SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3119,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3119\/number1experttrulia-widget-link-count-correction\/","url_meta":{"origin":3180,"position":3},"title":"Number1Expert\/Trulia Widget Link Count Correction","author":"Eric Bramlett","date":"May 14, 2008","format":false,"excerpt":"Earlier this week, I posted a mock story about Number1Expert rebranding as Number2Expert due to their decision to automatically include Trulia widgets on their template sites, and thus give Trulia over 11k links. Well, I never claimed to be perfect (only close,) and ummmmm, I screwed up. Number2Expert is actually\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ericbramlett.com\/images\/trulia-awareness-ribbon.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":387,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/387\/blogoff-post-10-how-your-weblog-can-attract-inbound-links\/","url_meta":{"origin":3180,"position":4},"title":"Blogoff Post #10: How your weblog can attract inbound links . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"From the seminal SEOBook article \"101 Ways to Build Link Popularity in 2006\", the section titled \"71 Good Ways to Build Links\":45. Start a blog. Not just for the sake of having one. Post regularly and post great content. Good execution is what gets the links. 46. Link to other\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6826,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6826\/things-not-to-do\/","url_meta":{"origin":3180,"position":5},"title":"Things not to do…","author":"Eric Blackwell","date":"February 5, 2009","format":false,"excerpt":"At Unchained this spring, we are going to cover a lot of what TO DO when it comes to making your web presence as a REALTOR search engine friendly. That is going to be fun and I am looking forward to it. But lately I am seeing more and more\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3180"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3180\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}