{"id":3190,"date":"2008-05-30T05:00:00","date_gmt":"2008-05-30T12:00:00","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3190"},"modified":"2008-05-30T08:02:53","modified_gmt":"2008-05-30T15:02:53","slug":"are-you-a-professional-practitioner-or-just-an-order-taking-lackey-how-to-list-a-home-for-sale-like-you-own-the-damn-place","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3190\/are-you-a-professional-practitioner-or-just-an-order-taking-lackey-how-to-list-a-home-for-sale-like-you-own-the-damn-place\/","title":{"rendered":"Are you a professional practitioner or just an order-taking lackey? How to list a home for sale like you own the damn place"},"content":{"rendered":"

I’ve written a ton about how we list homes for sale<\/a> (and not just in that post; surfing the archives repays effort<\/a>). At Unchained I illustrated some of our ideas, and you can catch this show on the DVDs<\/a> if you missed it live. Everything we do is about selling the house — not selling us as a brokerage or as agents and not attracting buyers for other listings. We reap a substantial secondary marketing benefit from listing as hard as we do — both the efforts we undertake and our victory dance when we succeed<\/a> — but our entire focus is on selling the house.<\/p>\n

There is more stuff I could talk about, and we are always<\/em> playing with new ideas. It’s fun — for me at least — to work with buyers, but listing is a perfectible praxis: By the assiduous application of thought and effort, we can get better and better at it the more we do it. But there is a limit to that proposition: You cannot sell a house that won’t sell, and that’s what I want to talk about.<\/p>\n

But first: Listing in Phoenix right now, and in many other markets, can be a heart-breaking endeavor. There is too much inventory and there are too few buyers, and even the most perfect home can come up second-best again and again. “If you list, you’ll last,” but it could be that you’ll last a little better right now if you focus your attentions on motivated, qualified buyers, rather than speculating on sellers. You don’t have to blow off sellers, but I think you might be wise to reschedule listing appointments in favor of showing appointments, if one has to give way for the other.<\/p>\n

Here’s the real meat of the matter, though: How much will you get paid for a listing that does not sell?<\/p>\n

We charge a $1,500 non-refundable retainer when we list, but that doesn’t begin to cover our costs before we even hit the MLS. I’ll come back to this idea, but the point for now is that we actually lose<\/em> money if our listings don’t sell. Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I’ve written a ton about how we list homes for sale (and not just in that post; surfing the archives repays effort). At Unchained I illustrated some of our ideas, and you can catch this show on the DVDs if you missed it live. Everything we do is about selling the house — not selling […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,6,5],"tags":[],"class_list":{"0":"post-3190","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-group-therapy","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":604,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/604\/listing-adventurously-the-bloodhound-way\/","url_meta":{"origin":3190,"position":0},"title":"Listing adventurously the Bloodhound way . . .","author":"Greg Swann","date":"November 5, 2006","format":false,"excerpt":"\"If you list, you last,\" runs the Realtor's mantra. This is true to a degree: It assumes you will last long enough to get a listing and for that listing to sell. It's no accident that most agents start out working with buyers. It's harder work -- from the traditional\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2853,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2853\/listing-real-estate-the-bloodhound-way-the-full-chetson-everything-we-do-to-list-a-higher-priced-home-for-sale\/","url_meta":{"origin":3190,"position":1},"title":"Listing real estate the Bloodhound way: Everything we do to list historic, architecturally-distinctive and luxury homes for sale","author":"Greg Swann","date":"March 30, 2008","format":false,"excerpt":"This is a detailing of the things we do to list a home for sale. We don't do every one of these things on every home. For example, we know that if we list in a newer tract-home subdivision, much of the noise we try to make will fall on\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1139,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1139\/passive-marketing-can-swing-sale\/","url_meta":{"origin":3190,"position":2},"title":"Passive marketing can swing sale","author":"Greg Swann","date":"March 12, 2007","format":false,"excerpt":"I was too busy doing this last week to talk about it. This is me from Friday's Arizona Republic (permanent link): \u00a0Passive marketing can swing sale How much time and effort should you expend to sell your house? The answer is simple: whatever it takes. Last week, we talked about\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":733,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/733\/ask-the-broker-can-buyers-negotiate-for-the-buyers-agents-commission-to-be-paid-to-them-instead\/","url_meta":{"origin":3190,"position":3},"title":"Ask the Broker: Can buyers negotiate for the buyer’s agent’s commission to be paid to them instead . . . ?","author":"Greg Swann","date":"December 5, 2006","format":false,"excerpt":"We have been focussing on new construction and have been meeting directly with builders and their agents. We have not been represented by a buyer's agent up to now. Our strategy has been to save on commission by dealing with a single party. We recently looked at several resales where\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2222,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2222\/zillowcom-enables-listing-agents-to-pee-on-the-tree-perpetually\/","url_meta":{"origin":3190,"position":4},"title":"Zillow.com enables listing agents to pee on the tree perpetually","author":"Greg Swann","date":"November 14, 2007","format":false,"excerpt":"There has been a ton of Zillow.com \"news\" lately, but mainly I've been ignoring it. News is news when it is something other than PR -- free advertising for the company pushing the press release. In other words, what's-in-it-for-me? -- or for you or for anyone other than the owners\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17353,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17353\/dear-daniel-morillo-heres-why-opendoors-houses-sell-so-poorly-even-in-a-blistering-real-estate-market\/","url_meta":{"origin":3190,"position":5},"title":"Dear Daniel Morillo: Here\u2019s why #OpenDoor\u2019s houses sell so poorly \u2013 even in a blistering real estate\u00a0market.","author":"Greg Swann","date":"October 25, 2020","format":false,"excerpt":"Once upon a time in my young career, I used to think about sending little notes to flailing sellers, telling them why their houses weren't selling. Arguably, this would have been a violation of Article 15 of the NAR Code of (ahem) Ethics, but it would have been bad form\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/10\/109-clipped.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/10\/109-clipped.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/10\/109-clipped.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/10\/109-clipped.jpg?resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3190"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3190\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}