{"id":3199,"date":"2008-06-03T09:31:39","date_gmt":"2008-06-03T16:31:39","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3199"},"modified":"2008-06-03T09:31:39","modified_gmt":"2008-06-03T16:31:39","slug":"real-estate-video-my-love-hate-relationship","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3199\/real-estate-video-my-love-hate-relationship\/","title":{"rendered":"Real Estate Video: My Love Hate Relationship"},"content":{"rendered":"<p>Video is coming, it&#8217;s here, it&#8217;s real, and it&#8217;s not going away.&#160;&#160; It makes me happy that there is some high quality content being created for Agents, and tools to enhance communication.&#160; What I don&#8217;t like about video is it&#8217;s non-interactive nature, and the sluggish pace that it churns out information.&#160; It&#8217;s great for some things (some tutorials, house tours, testamonils), and for those things there&#8217;s no equivalent.<\/p>\n<p>But, for a lot of things (other tutorials, deep analysis, and even advocating positions), the format is such that you can&#8217;t quickly extract the content YOU want.&#160; There&#8217;s got a 1-2 minute investment in whatever your watching to see if you&#8217;re going to learn what you want&#8211;compared with the speed of glancing at a stack of RSSfeeds&#160; and quickly seeing if it&#8217;s valuable.&#160;&#160;&#160; This is a function of the format and an inherent limitation&#160; of video itself.&#160; I continually find my attention wandering and myself perpetually on the verge of hitting alt-f4 to shut the video up.&#160;&#160; For every <a href=\"http:\/\/www.themortgagereports.com\/2008\/01\/mortgage-video.html\">good example<\/a>, of what Video can do to enhance the consumer experience there are countless bad examples (with preroll credits and more crap).<\/p>\n<p>I&#8217;m BRAND new at messing with video. I&#8217;ll get real good at it real soon.&#160;&#160; It&#8217;s a communication tool, and I am getting over my inherent dislike of it.&#160; I&#8217;m not yet&#160; expert, but I&#8217;ve made some promises to myself as to what all of my videos are gonna be like,&#160; in true&#160; Bloodhound fashion, I submit it for your criticism and review.<\/p>\n<ul>\n<li><strong>Content Dense<\/strong>: If it&#8217;s in video, it&#8217;s gotta deliver on the promise of being content dense.&#160; That doesn&#8217;t always mean talking fast.&#160; It means ensuring that there is content. <\/li>\n<li><strong>Quick Preview<\/strong>: spend the first <strong>5 seconds <\/strong>previewing what you&#8217;re gonna give &#8217;em, not on some insipid preroll liner.&#160;&#160; People will relax, or change the channel. <\/li>\n<li><strong>Deliver the content as fast as it can be effectively communicated.&#160; <\/strong>Similar to content density, we want to make sure we know that video is grabbing attention.&#160; No filler.&#160; <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3199\/real-estate-video-my-love-hate-relationship\/#more-3199\" class=\"more-link\">Read more<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Video is coming, it&#8217;s here, it&#8217;s real, and it&#8217;s not going away.&#160;&#160; It makes me happy that there is some high quality content being created for Agents, and tools to enhance communication.&#160; What I don&#8217;t like about video is it&#8217;s non-interactive nature, and the sluggish pace that it churns out information.&#160; It&#8217;s great for some [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,16],"tags":[],"class_list":{"0":"post-3199","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-weblogging-101","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":12821,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12821\/you-still-here-good-now-get-out\/","url_meta":{"origin":3199,"position":0},"title":"You Still Here? Good.  Now Get Out!","author":"Sean Purcell","date":"July 30, 2010","format":false,"excerpt":"I was talking to a pretty large group of agents yesterday and during the break I asked my\u00a0standard questions: \"So, how's business?\"\u00a0\u00a0\"Are you keeping busy?\"\u00a0 Over and over I heard the same two answers.\u00a0 One agent would say, \"No, it's been slow and it's killin' me.\"\u00a0 The\u00a0next agent would say\u00a0\"Yeah,\u2026","rel":"","context":"In &quot;Casual Friday&quot;","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8052,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8052\/what-a-completely-virtual-real-estate-solution-looks-like\/","url_meta":{"origin":3199,"position":1},"title":"What a Completely Virtual Real Estate Solution Looks Like","author":"Thomas Hall","date":"April 23, 2009","format":false,"excerpt":"Per my earlier post regarding the evolution of technology driven real estate solutions, I believe the next generation of buyers and sellers will be more empowered to search, purchase and sell real estate themselves, without the services of a real estate professional. At the highest level, the success of an\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2661,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2661\/some-well-deserved-kudosfor-some-friends\/","url_meta":{"origin":3199,"position":2},"title":"Some Well Deserved Kudos&#8230;for some friends.","author":"Eric Blackwell","date":"February 26, 2008","format":false,"excerpt":"One of the things that the Greatest Real Estate Agent in the World has taught me (or maybe re-enforced to me) is the power of relationships and the wonderful power of giving. Paying it forward is more than just being nice, or the Golden Rule. It is a powerful marketing\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1544,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1544\/stepping-up-to-a-new-level-of-video-excellence\/","url_meta":{"origin":3199,"position":3},"title":"Stepping Up To A New Level Of Video Excellence","author":"Doug Quance","date":"June 24, 2007","format":false,"excerpt":"Looking for the best web presentation possible As the importance of video becomes increasingly apparent, learning to use this tool will be helpful in the successful marketing of median to upper-end properties. I have been searching for a way to present video that would be better than the methods we\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15204,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15204\/got-termites\/","url_meta":{"origin":3199,"position":4},"title":"Got termites?","author":"Greg Swann","date":"October 11, 2011","format":"image","excerpt":"Why do consumers need expert representation? Because that stuff on the garage floor looks like dirt to you.","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2483,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2483\/zillowcom-cultivates-its-garden-with-ten-million-new-database-records-improved-home-valuation-algorithms-and-the-adoption-with-truliacom-and-other-realtybots-of-the-rets-listings-standard\/","url_meta":{"origin":3199,"position":5},"title":"Zillow.com cultivates its garden with ten million new database records, improved home valuation algorithms and the adoption, with Trulia.com and other Realty.bots, of a RETS-compatible listings standard","author":"Greg Swann","date":"January 9, 2008","format":false,"excerpt":"First the news on horseback. We'll come back and gloss it again, but you're likely to learn more by listening to the podcast linked below with Zillow.com's David Gibbons. The news, from Zillow's press release:Real estate Web site Zillow.com today announced a major expansion and upgrade to its database of\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3199"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3199\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}