<\/a><\/p>\nOr…let’s just call it B-I-N-G-O. In the game of BINGO, you can win by being the first to dominate one row, either across, down or diagonally. Let’s throw out the diagonal option for a second. (and the free space in the middle-there’s NO free lunch).<\/p>\n
First off, real estate marketing channels, (local radio, newspaper, TV, Organic Search, Paid Search, Blogging (and you have to break this out for EACH niche and hyperlocal) can take the place of letters BINGO making each column represent dominance of a marketing channel and each row represent exposure generating ability across ALL marketing channels.<\/p>\n
My theory #1:<\/strong> If you are a listings focused REALTOR, you need to get exposure across as many channels as possible. Why? Because you want to WIN listings presentations and to do that, you need to answer the $64 question..”What are you gonna do differently to market my home?”. You want excellence for your clients and nothing less.<\/p>\n My theory #2:<\/strong> If you are focused on buyers, you do NOT need to be all things to all people, but to be effective, you need dominance of a marketing channel. This gives you excellence in attracting buyers by having top of mind presence and does not require dominance of other marketing channels.<\/p>\n My theory #3:<\/strong> The ULTIMATE Guerilla marketing group (whether brokerage, team or lone agent with employees-franchise or not) is a highly skilled group of folks who can EACH dominate a vertical (read: marketing channel) and they work UNSELFISHLY to defend each others’ turf. This gives you excellence in attracting buyers and in sellers by having top of mind presence for your merry little band…errr…brand. Like Greg’s recent point here about BHB<\/a>. None would get orders from headquarters. They would not need to have excellence defined for them. They ARE it. Each would be a specialist and yet communication of threats and opportunities would be immediate and instant. Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" MIke Farmer got me to mention the thought of Navy Seal Teams as a basis for real estate marketing. He got me thinking on that…and my mind turned towards my Market Channel Dominance Theory(s). Or…let’s just call it B-I-N-G-O. In the game of BINGO, you can win by being the first to dominate one row, […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-3208","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1397,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1397\/a-world-fit-to-be-conquered-five-steps-to-total-real-estate-listing-dominance\/","url_meta":{"origin":3208,"position":0},"title":"A world fit to be conquered: Five steps to total real estate listing dominance","author":"Greg Swann","date":"May 8, 2007","format":false,"excerpt":"Here's the thing: We want to be excellent real estate listing agents. But there's more to it than that. We want to be so good at listing real estate that no one can compete with us. The idea of selling \"by-owner\" pales in the light of what we do, but\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3187,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3187\/agent-branding-is-good-but-truliacom-is-still-deliberately-hi-jacking-street-addresses-frustrating-the-interests-of-sellers\/","url_meta":{"origin":3208,"position":1},"title":"Agent branding is good, but Trulia.com is still deliberately hi-jacking street addresses, frustrating the interests of sellers","author":"Greg Swann","date":"May 29, 2008","format":false,"excerpt":"I'm still digging out from Unchained, so this is not as timely as it might have been. First, I think we might have gotten distracted by whatever cozy arrangement does or does not exist between Trulia.com and Number 1 Agent. Second, I think Trulia's recent announcement that agents can \"brand\"\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":204,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/204\/last-days-of-the-single-family-homestead-in-frontier-las-vegas\/","url_meta":{"origin":3208,"position":2},"title":"Last days of the single-family homestead in Frontier Las Vegas?","author":"Greg Swann","date":"August 13, 2006","format":false,"excerpt":"They have this amazing innovation in Las Vegas. It's called a newspaper, and what it is is a daily detailed run down of important facts with no editorializing, which they somehow manage to constrain to the opinion pages. It would be so wonderful to have something like this in Phoenix...\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2152,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2152\/the-jim-duncan-channel-learning-to-surf-the-enblogged-globe\/","url_meta":{"origin":3208,"position":3},"title":"The Jim Duncan Channel: Learning to surf the enblogged globe","author":"Greg Swann","date":"November 2, 2007","format":false,"excerpt":"We're adding another new BloodhoundBlogger today -- and I'm not done yet. Today's addition? A well-known name in the RE.net, Jim Duncan: Jim Duncan is a third-generation Realtor, a graduate of the Virginia Military Institute and a long-time real estate weblogger. He is active within the NAR, and has made\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3144,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3144\/bloodhoundblog-unchained-greg-swann-on-the-unchained-epiphany\/","url_meta":{"origin":3208,"position":4},"title":"BloodhoundBlog Unchained: Greg Swann on The Unchained Epiphany","author":"Greg Swann","date":"May 20, 2008","format":false,"excerpt":"This talk is a further elaboration on a post I wrote in April: There are several other clips from this session on the BloodhoundBlog Unchained YouTube Channel. Technorati Tags: blogging, BloodhoundBlog Unchained, disintermediation, real estate, real estate marketing, real estate training, technology","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3145,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3145\/bloodhoundblog-unchained-brian-brady-on-the-way-of-the-hunter\/","url_meta":{"origin":3208,"position":5},"title":"BloodhoundBlog Unchained: Brian Brady on The Way of the Hunter","author":"Greg Swann","date":"May 20, 2008","format":false,"excerpt":"Brian addresses the art and science of Web 2.0 ubiquity. There are several other clips from this session on the BloodhoundBlog Unchained YouTube Channel. Technorati Tags: blogging, BloodhoundBlog Unchained, disintermediation, real estate, real estate marketing, real estate training, technology","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3208"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3208\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}