{"id":322,"date":"2006-09-11T14:01:10","date_gmt":"2006-09-11T21:01:10","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=322"},"modified":"2006-09-12T13:44:51","modified_gmt":"2006-09-12T20:44:51","slug":"information-wants-to-be-free-and-browsers-just-want-to-shop-without-being-hassled","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/322\/information-wants-to-be-free-and-browsers-just-want-to-shop-without-being-hassled\/","title":{"rendered":"Information wants to be free — and browsers just want to shop without being hassled . . ."},"content":{"rendered":"

On 360 Digest<\/a> Gary Hodges<\/a> asks Marlo Harris about the wisdom of letting people search from the IDX system on a Realtor’s web site without registering on the site:<\/p>\n

Now, knowing that this service probably cost thousands of dollars to provide; shouldn’t there be some way to “enroll” them in this service, with the hopes that the “searcher” will make contact with that agent and\/or mortgage broker?<\/p><\/blockquote>\n

Gary (and anyone else with this point of view), what you can do instead is make your site sticky, and then use that to build<\/i> loyalty rather than trying to capture<\/i> it.<\/p>\n

Some people have the opinion that people won’t value anything that they get for free, and to a certain extent I agree. But, we’re not selling information. It’s already available for free. We’re building relationships. I think prospects can be frightened off by having to blow their anonymity on your site, just to get something another agent’s site will give them free access to.<\/p>\n

As in Marlow’s case, someone who comes to our IDX page to search the full Phoenix\/Scottsdale-area MLS system<\/a> needs to submit an email address only if they want to have listings sent automatically when something new comes up with the features they identified. People can understand that if they want something to be sent to them they need to give us an address to send to. But I expect most people want to browse listings without having that ever-present worry that an agent is going to start bugging them, which of course is a concern anyone has as soon as personal information is requested… make that required<\/i>.<\/p>\n

Instead of quid pro quo — you get to see my<\/i> information (homes listed on MLS) if I get to see yours<\/i> (contact information) — we want for you to feel free to freely browse listings from our site. Curl up in your chair, sip a cup of tea, and browse on BloodhoundRealty.com<\/a> all day… for months if you want. While you’re at it, take a look at other buyer tools<\/a> BloodhoundRealty.com has to offer. And then browse on over to the BloodhoundBlog to get to Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

On 360 Digest Gary Hodges asks Marlo Harris about the wisdom of letting people search from the IDX system on a Realtor’s web site without registering on the site: Now, knowing that this service probably cost thousands of dollars to provide; shouldn’t there be some way to “enroll” them in this service, with the hopes […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-322","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2844,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2844\/gary-vaynerchuk-technology-has-finally-been-like-the-steel-chair-that-goodness-needed-to-destroy-and-beat-badness\/","url_meta":{"origin":322,"position":0},"title":"Gary Vaynerchuk: “Technology has finally been, like, the steel chair that goodness needed to destroy and beat badness”","author":"Greg Swann","date":"March 28, 2008","format":false,"excerpt":"Wine Library TV's Gary Vaynerchuk: \"Everything you do will be exposed and unraveled.\" Technorati Tags: blogging, disintermediation, real estate, real estate marketing, technology","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1110,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1110\/glean-and-gary-and-glen-and-ross-tourette-syndrome-in-real-estate-sales\/","url_meta":{"origin":322,"position":1},"title":"Glen and Gary and Glen and Ross: Tourette Syndrome in real estate sales . . .","author":"Greg Swann","date":"March 3, 2007","format":false,"excerpt":"I popped in to Grow a Brain and found this gem. Warning: Very strong language. Technorati Tags: real estate, real estate marketing","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1896,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1896\/fantastic-interview-with-gary-keller\/","url_meta":{"origin":322,"position":2},"title":"Fantastic Interview with Gary Keller","author":"Russell Shaw","date":"September 5, 2007","format":false,"excerpt":"I just received, via email, the September newsletter from Custom House Publishers. It had the large post-it you see below. Clicking it took me to the Quicktime video you will see. I could not over-recommend watching it and paying close attention. For some years I have considered Gary Keller to\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"keller_post-it","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2007\/09\/keller_post-it.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2410,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2410\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-12\/","url_meta":{"origin":322,"position":3},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"December 23, 2007","format":false,"excerpt":"There are 36 entries on the short list this week. That's a ton, but, even so, it's less than half of what we started with. Given that it's a holiday week, there was a lot of great stuff this week. We knew that going in, because both Jeff Kempe and\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14429,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14429\/when-wal-mart-has-a-gold-coin-section-in-the-jewelry-department\/","url_meta":{"origin":322,"position":4},"title":"“When Wal-Mart has a gold coin section in the jewelry department…","author":"Brian Brady","date":"April 17, 2011","format":false,"excerpt":"...then we can start talking about a possible bubble in gold.\"--Gary North, on LewRockwell.com Gold is an investment asset. It therefore will not become popular short of an economic collapse \u2013 hyperinflation followed by a depression. The average person owns no gold coins, nor will he anytime soon. Where would\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14912,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14912\/they-dont-know-them-as-the-worlds-most-elite-warriors-they-know-them-as-dad\/","url_meta":{"origin":322,"position":5},"title":"They don’t know them as the world’s most elite warriors.They know them as “Dad”.","author":"Eric Blackwell","date":"August 9, 2011","format":false,"excerpt":"The last 48 hours has been kind of a blur for me. My friend Gary Lundholm, who is a broker with about 160 agents in a couple of offices in Virginia Beach and Chesapeake VA emailed me on Monday am with an unexpected need. 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