{"id":3228,"date":"2008-06-12T04:24:02","date_gmt":"2008-06-12T11:24:02","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3228"},"modified":"2008-06-12T04:24:02","modified_gmt":"2008-06-12T11:24:02","slug":"why-national-real-estate-listing-sites-suckreason-1","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3228\/why-national-real-estate-listing-sites-suckreason-1\/","title":{"rendered":"Why National Real Estate Listing Sites Suck….Reason #1"},"content":{"rendered":"

They don’t ALWAYS provide national level exposure to our listings, (and that is above and beyond the fact that most will not disclose the actual traffic figures of their local property searches so we can see ACTUALLY how much exposure we are getting for the listings that we are GIVING.<\/p>\n

For this example, I am going to use REALTOR.com, but the example is by no means limited to them. Same scenario applies across many of the bots.<\/p>\n

Let’s say you are looking on our site for a home around $500,000 in Louisville. One of the current active listings is this one<\/a>. Great right? and exactly what you were looking for on the east side of Louisville in one of the MANY quiet suburbs…<\/p>\n

Fast forward a day or so…<\/p>\n

So now you go to LIST a similar property (same suburb) for a potential client. PROUDLY, you proclaim that you provide ENHANCED Listings via REALTOR.com. (At a cost of hundreds or even thousands of dollars a year to you, the REALTOR). The client thinks, “GREAT. My REALTOR is getting me EXPOSURE…” Isn’t that SWELL…<\/p>\n

HERE’S the rub:<\/p>\n

Type in REALTOR.com (as a typical relocation person or anyone else would…).<\/p>\n

Type in LOUISVILLE, then choose Kentucky and then search for $500,000 homes…<\/p>\n

ALL you see are homes with the CITY field in IDX that says LOUISVILLE!!! This means that ANY listing that does not have the city LOUISVILLE in its address is getting little to NO exposure in REALTOR.com and HAS NOT BEEN. Nice job guys…REALTORS pay for enhanced listings that are seen by NOONE (err…except the very few who a) understand this and b) are prescient enough to know that La Grange is a city in Kentucky and not just a cool song by ZZ Top. and c) type that individual city in the advanced search.) How many do you think THAT is…ummm…Next to NONE, in my opinion. <\/p>\n

And before any of the other National sites (bots, franchise chain sites, scrapers or others) start bragging about how much better THEIR presentation of listing data is than REALTOR.com, be forewarned – This is the FIRST of multiple posts on the subject…<\/strong> Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

They don’t ALWAYS provide national level exposure to our listings, (and that is above and beyond the fact that most will not disclose the actual traffic figures of their local property searches so we can see ACTUALLY how much exposure we are getting for the listings that we are GIVING. For this example, I am […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-3228","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8475,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8475\/realtorcom-truth-in-advertising\/","url_meta":{"origin":3228,"position":0},"title":"Realtor.com : Truth in Advertising?","author":"Eric Blackwell","date":"May 16, 2009","format":false,"excerpt":"I like Mark Madsen. He thinks like I do. He wants to help people and he trusts that in the end that helping people will help build his reputation online and off. Anyone who was at BHBU knows this. He is a nice guy. I'd like to think I am\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"realtorcom","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2009\/05\/realtorcom.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2801,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2801\/zillowcom-makes-its-first-mls-wide-feed-agreement-and-in-the-process-disintermediates-its-first-idx-cartel\/","url_meta":{"origin":3228,"position":1},"title":"Zillow.com makes its first MLS-wide feed agreement and, in the process, disintermediates its first IDX cartel","author":"Greg Swann","date":"March 19, 2008","format":false,"excerpt":"Here's the PR, which the vendor cheerleaders will have reported:*Leading real estate Web site Zillow.com and MLS Property Information Network today announced a partnership to feed listings from the New England area MLS to Zillow.com on a daily basis. This partnership initiates the first participation at the MLS level in\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2482,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2482\/finally-i-have-something-to-blog-about-zillow\/","url_meta":{"origin":3228,"position":2},"title":"Finally – I Have Something To Blog About Zillow","author":"Doug Quance","date":"January 9, 2008","format":false,"excerpt":"On Hiatus From A Two-Year Zillow Blogging Embargo I have never blogged about Zillow... or Redfin, for that matter. I've always felt that they got more free press than they deserved - not that they don't deserve some free press, 'cause they do - and as such, there wasn't anything\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1239,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1239\/independence-day-taking-control-of-your-marketing\/","url_meta":{"origin":3228,"position":3},"title":"Independence Day – It’s Your Business","author":"Kris Berg","date":"March 30, 2007","format":false,"excerpt":"It finally dawned on me. I have been grappling with the idea of single-property websites for some time. Should I? Shouldn't I? Would a single-property website for a listing enhance the exposure of the home and therefore hasten a sale or would it simply serve to impress the seller? Would\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3044,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3044\/is-the-growth-of-media-good-for-realtors\/","url_meta":{"origin":3228,"position":4},"title":"Is The Growth Of Media Good For Realtors?","author":"Doug Quance","date":"May 1, 2008","format":false,"excerpt":"New Avenues Of Marketing Exposure Are Exploding In Growth And Cost Remember when there were only three broadcast television channels? Well, I know some of you - like me - remember. It was a simpler time, back then. If you wanted to bring a product or service to market, there\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3048,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3048\/realtorcom-to-provide-upgrades-for-all\/","url_meta":{"origin":3228,"position":5},"title":"REALTOR.com to Provide Upgrades for All","author":"Dave Phillips","date":"May 2, 2008","format":false,"excerpt":"Later this month, REALTOR.com will be announcing that many of the Premium Services for agents (services that Premium Subscribers pay for) will soon be available to all REALTORS\u00ae.\u00a0 Services like multiple pictures, for instance, will be available on all listings.\u00a0 This will provide sellers with better exposure of their property.\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3228"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3228\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}