{"id":3232,"date":"2008-06-14T08:14:06","date_gmt":"2008-06-14T15:14:06","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3232"},"modified":"2008-06-14T08:15:06","modified_gmt":"2008-06-14T15:15:06","slug":"price-matters-but-so-does-everything-else-when-buyers-come-to-see-your-home-theyre-looking-for-reasons-to-reject-it-not-to-buy-it","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3232\/price-matters-but-so-does-everything-else-when-buyers-come-to-see-your-home-theyre-looking-for-reasons-to-reject-it-not-to-buy-it\/","title":{"rendered":"Price matters — but so does everything else: When buyers come to see your home, they’re looking for reasons to reject it, not to buy it"},"content":{"rendered":"

This is my column for this week from the Arizona Republic<\/i> (permanent link<\/a>). Incidentally, as tough as it might be to take, this same principle applies to consumers shopping for Realtors or lenders: They’re not looking for reasons to accept and embrace you, they’re looking for reasons to reject you and move on to the next candidate. If you want the business, you have to take away their objections before they think to raise them.<\/p>\n

 
Price matters — but so does everything else: When buyers come to see your home, they’re looking for reasons to reject it, not to buy it<\/strong><\/p>\n

If price matters more than anything else in the sale of a home, why bother to clean, repair, stage and market the property for sale?<\/p>\n

In a buyer’s market, if a home is priced above its market value, it probably will not show. If it doesn’t show, it can’t sell, and this by itself is all the argument anyone should need to price a home to the current market.<\/p>\n

The corollary proposition is that, if your home is properly priced, it should get frequent showings.<\/p>\n

So the battle is won, right? All you had to do was price your home to the current market, and you attracted the attention of buyers. Victory is at hand.<\/p>\n

Not quite.<\/p>\n

Your home is showing, and that’s good. But if it is dirty, if there are obvious repair issues, if the space is cluttered and confusing, if no one has worked to point out why it’s such a good buy — other houses will sell and yours will languish on the market.<\/p>\n

As long as you’re priced right — and price can be a moving target in this market — you’ll get showings. But if your home is not a better value than the other houses your buyers are seeing, they’ll buy those homes instead.<\/p>\n

That’s exactly what you would do in their place, isn’t it? When you’re picking through the melons at the grocery, you aren’t looking for the ones that are bruised and shopped over, unsightly and unappetizing. Why would you expect buyers to buy a property that you would pass Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is my column for this week from the Arizona Republic (permanent link). Incidentally, as tough as it might be to take, this same principle applies to consumers shopping for Realtors or lenders: They’re not looking for reasons to accept and embrace you, they’re looking for reasons to reject you and move on to the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-3232","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":18099,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18099\/overnight-news-like-orren-boyle-in-atlas-shrugged-redfins-glenn-kelman-makes-rules-because-he-cant-make-money\/","url_meta":{"origin":3232,"position":0},"title":"Overnight News: Like Orren Boyle in Atlas Shrugged, Redfin\u2019s Glenn Kelman makes rules because he can\u2019t make\u00a0money.","author":"Greg Swann","date":"May 3, 2021","format":false,"excerpt":"Is Glenn Kelman the Orren Boyle of real estate? While Basecamp is graciously showing the world how to be based in business, Kelman is the social savior who has a solution for every problem except Redfin.com's currently-completely-useless marketing strategy. The flavor of the micro-second? Pocket listings. I don't like them,\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":12486,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12486\/real-estate-declaration-of-independence\/","url_meta":{"origin":3232,"position":1},"title":"Real Estate Declaration of Independence","author":"Al Lorenz","date":"June 29, 2010","format":false,"excerpt":"I've been a bit quiet on BHB due to some personal issues I've been working through.\u00a0 But, I was very happy to see Greg's latest post on challenging everything!\u00a0 I had a little holiday brainstorm today and wrote a post on my local Lake Chelan blog on a Real Estate\u2026","rel":"","context":"In "Carnival of Real Estate"","block_context":{"text":"Carnival of Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/carnival-of-real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12807,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12807\/get-them-not-to-sign-on-the-line-that-is-dotted\/","url_meta":{"origin":3232,"position":2},"title":"Get them [not] to sign on the line that is dotted…","author":"Damon Chetson","date":"July 27, 2010","format":false,"excerpt":"Here are a few questions. We all know that there are clients who will cost us - either in the short or long runs - more than they're worth in terms of value to us. What steps do you take to account for potentially needy\/troublesome clients? Do you factor that\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":754,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/754\/zillowcom-versus-realtorcom-nothing-grows-in-the-shade-of-great-tree\/","url_meta":{"origin":3232,"position":3},"title":"Zillow.com versus Realtor.com: Nothing grows in the shade of great tree . . .","author":"Greg Swann","date":"December 9, 2006","format":false,"excerpt":"I think part of the problem, in understanding the radical nature of what Zillow.com did this week, is that we are conflating unlike things. As an example, when I speak of a National MLS, I am not talking about local MLS systems. For one thing, the sine qua non purpose\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":655,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/655\/dual-agency-smack-down-dueling-angels-are-not-persuasive\/","url_meta":{"origin":3232,"position":4},"title":"Dual Agency Smack-Down: Dueling angels are not persuasive . . .","author":"Greg Swann","date":"November 19, 2006","format":false,"excerpt":"I'm not really a Jesuit, I just play one in the blogsward. My mother had had enough of the Church before she went to high school, and, in consequence, I was sent to public schools. 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In the newspaper, I get 350 words\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3232"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3232\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}