{"id":3232,"date":"2008-06-14T08:14:06","date_gmt":"2008-06-14T15:14:06","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3232"},"modified":"2008-06-14T08:15:06","modified_gmt":"2008-06-14T15:15:06","slug":"price-matters-but-so-does-everything-else-when-buyers-come-to-see-your-home-theyre-looking-for-reasons-to-reject-it-not-to-buy-it","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3232\/price-matters-but-so-does-everything-else-when-buyers-come-to-see-your-home-theyre-looking-for-reasons-to-reject-it-not-to-buy-it\/","title":{"rendered":"Price matters — but so does everything else: When buyers come to see your home, they’re looking for reasons to reject it, not to buy it"},"content":{"rendered":"

This is my column for this week from the Arizona Republic<\/i> (permanent link<\/a>). Incidentally, as tough as it might be to take, this same principle applies to consumers shopping for Realtors or lenders: They’re not looking for reasons to accept and embrace you, they’re looking for reasons to reject you and move on to the next candidate. If you want the business, you have to take away their objections before they think to raise them.<\/p>\n

 
Price matters — but so does everything else: When buyers come to see your home, they’re looking for reasons to reject it, not to buy it<\/strong><\/p>\n

If price matters more than anything else in the sale of a home, why bother to clean, repair, stage and market the property for sale?<\/p>\n

In a buyer’s market, if a home is priced above its market value, it probably will not show. If it doesn’t show, it can’t sell, and this by itself is all the argument anyone should need to price a home to the current market.<\/p>\n

The corollary proposition is that, if your home is properly priced, it should get frequent showings.<\/p>\n

So the battle is won, right? All you had to do was price your home to the current market, and you attracted the attention of buyers. Victory is at hand.<\/p>\n

Not quite.<\/p>\n

Your home is showing, and that’s good. But if it is dirty, if there are obvious repair issues, if the space is cluttered and confusing, if no one has worked to point out why it’s such a good buy — other houses will sell and yours will languish on the market.<\/p>\n

As long as you’re priced right — and price can be a moving target in this market — you’ll get showings. But if your home is not a better value than the other houses your buyers are seeing, they’ll buy those homes instead.<\/p>\n

That’s exactly what you would do in their place, isn’t it? When you’re picking through the melons at the grocery, you aren’t looking for the ones that are bruised and shopped over, unsightly and unappetizing. Why would you expect buyers to buy a property that you would pass Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is my column for this week from the Arizona Republic (permanent link). Incidentally, as tough as it might be to take, this same principle applies to consumers shopping for Realtors or lenders: They’re not looking for reasons to accept and embrace you, they’re looking for reasons to reject you and move on to the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6,5],"tags":[],"class_list":{"0":"post-3232","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":12486,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12486\/real-estate-declaration-of-independence\/","url_meta":{"origin":3232,"position":0},"title":"Real Estate Declaration of Independence","author":"Al Lorenz","date":"June 29, 2010","format":false,"excerpt":"I've been a bit quiet on BHB due to some personal issues I've been working through.\u00a0 But, I was very happy to see Greg's latest post on challenging everything!\u00a0 I had a little holiday brainstorm today and wrote a post on my local Lake Chelan blog on a Real Estate\u2026","rel":"","context":"In "Carnival of Real Estate"","block_context":{"text":"Carnival of Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/carnival-of-real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18099,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18099\/overnight-news-like-orren-boyle-in-atlas-shrugged-redfins-glenn-kelman-makes-rules-because-he-cant-make-money\/","url_meta":{"origin":3232,"position":1},"title":"Overnight News: Like Orren Boyle in Atlas Shrugged, Redfin\u2019s Glenn Kelman makes rules because he can\u2019t make\u00a0money.","author":"Greg Swann","date":"May 3, 2021","format":false,"excerpt":"Is Glenn Kelman the Orren Boyle of real estate? While Basecamp is graciously showing the world how to be based in business, Kelman is the social savior who has a solution for every problem except Redfin.com's currently-completely-useless marketing strategy. The flavor of the micro-second? Pocket listings. I don't like them,\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":12807,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12807\/get-them-not-to-sign-on-the-line-that-is-dotted\/","url_meta":{"origin":3232,"position":2},"title":"Get them [not] to sign on the line that is dotted…","author":"Damon Chetson","date":"July 27, 2010","format":false,"excerpt":"Here are a few questions. We all know that there are clients who will cost us - either in the short or long runs - more than they're worth in terms of value to us. What steps do you take to account for potentially needy\/troublesome clients? Do you factor that\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1899,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1899\/appraisal-inspection-could-swing-the-balance-toward-sellers\/","url_meta":{"origin":3232,"position":3},"title":"Appraisal, inspection could swing the balance toward sellers","author":"Greg Swann","date":"September 7, 2007","format":false,"excerpt":"This is me in the Arizona Republic (permanent link): \u00a0Appraisal, inspection could swing the balance toward sellers It's not fun to be a home seller right now. We've talked about why your home must be priced right, prepared right and presented right in order to sell. But -- guess what?\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2555,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2555\/if-youve-finally-found-your-dream-home-dont-dawdle\/","url_meta":{"origin":3232,"position":4},"title":"If you’ve finally found your dream home — don’t dawdle","author":"Greg Swann","date":"February 1, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link): \u00a0If you've finally found your dream home -- don't dawdle Here's a paradox for the ages: It's been a strong buyers market for more than two years -- and yet buyers still can't afford to be lax\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1251,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1251\/redfincoms-real-estate-consumers-bill-of-rights-a-wolf-in-sheepskin-clothing\/","url_meta":{"origin":3232,"position":5},"title":"Redfin.com’s Real Estate Consumer’s Bill of Rights: A wolf in sheepskin clothing . . .","author":"Greg Swann","date":"April 2, 2007","format":false,"excerpt":"I am a hardliner on the subject of reform in the real estate industry. Over the last nine months, I have written at great length about, among other things, the skill-set required to survive in the future of full-service real estate, empowering buyers, dual agency, how the NAR makes war\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3232"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3232\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}