is a charming discussion by Carl White of how you can “grave rob” the Yellow Pages ads of all of your failed former competitors by “piggy-backing” on their disconnected phone numbers. This is sleazy, but it’s clever enough that I signed up for the free tips, just to see what else he comes up with. In due course he will become yet another by-the-month training guru, but I will never pay him one red cent. But for sheer chutzpah, this guy is hard to beat.<\/p>\n (If you’re having a hard time wrapping your mind around the morality of this issue, consider the ethical implications of being lied to on a first date. If you answer someone else’s phone line, even if that person is out of business, you are starting a relationship with a lie. What other lies should your clients expect from you? And if you are honest in all other respects, why would you undermine your credibility in this way?)<\/p>\n I’ve had a bunch of email this morning from people passing along their ludicrous spam. Keep ’em coming. We’ll knock them down one by one. Technorati Tags: real estate<\/a>, real estate marketing<\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Okay, we’ll start with a certified Vegas-quality stand-up joke: So I got this piece of spam email that said, “Make love to your wife like a pro!” I thought that sounded like a good idea, so I locked her in a closet and stole her purse. [Ba-dum-bump!] This is a charming discussion by Carl White […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-3245","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3260,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3260\/the-just-exactly-how-dumb-are-you-realtor-spam-of-the-day-showing-beacon-not-only-cures-that-nasty-excess-income-problem-it-makes-you-look-even-dumber-than-your-clients-had-feared\/","url_meta":{"origin":3245,"position":0},"title":"The just-exactly-how-dumb-are-you Realtor-spam of the day: Showing Beacon not only cures that nasty excess income problem, it makes you look even dumber than your clients had feared","author":"Greg Swann","date":"June 23, 2008","format":false,"excerpt":"This is magazine spam, but it came from an RIS magazine called -- wait for it -- Real Estate that is nothing but spam. Every ad turns into two ads, the ad itself plus the puff-piece editorial copy of the just-exactly-how-dumb-are-you products being pimped in the ads. This kind of\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3243,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3243\/the-just-exactly-how-dumb-are-you-realtor-spam-of-the-day-are-you-dumb-enough-to-spend-1200-a-year-for-a-phone-number\/","url_meta":{"origin":3245,"position":1},"title":"The just-exactly-how-dumb-are-you Realtor-spam of the day: Are you dumb enough to spend $1,200 a year for a phone number?","author":"Greg Swann","date":"June 18, 2008","format":false,"excerpt":"I don't promise you I'll do one of these every day -- but I won't charge you ninety-nine bucks a month, either. If you find something particularly risible in your email, pass it along to me. If I like it, too, I'll share the love. Technorati Tags: real estate, real\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1497,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1497\/blogwisdom-be-found-be-relevant-dont-be-spam-tossed-and-dont-even-think-about-being-evil-in-the-church-of-google\/","url_meta":{"origin":3245,"position":2},"title":"Blogwisdom: Be found, be relevant, don’t be spam-tossed and don’t even think about being evil in the Church of Google","author":"Greg Swann","date":"June 3, 2007","format":false,"excerpt":"Lorelle on WordPress has advice on using the Google Sitemap Generator for WordPress. Invisible Inkling has good news for newspapers: Weblogs won't make you irrelevant if you breathe deep and catch a clue. From my own mailbox there's this: Along with millions of other people, I whitelist emails composed entirely\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5675,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5675\/the-just-exactly-how-clever-are-you-marketing-spam-of-the-morning-supercuts-shows-you-how-to-cut-your-database-marketing-costs\/","url_meta":{"origin":3245,"position":3},"title":"The just-exactly-how-clever-are-you marketing-spam of the morning: SuperCuts shows you how to cut your database marketing costs","author":"Greg Swann","date":"November 17, 2008","format":false,"excerpt":"This is pure spam, as far as I know, completely unsolicited. I read it and loved and now I'm sharing it with you: Here's a web-based version, if you're having trouble reading it. I read this as Harrah's-style database marketing at its best: I'm offering you an incentive to sign\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1079,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1079\/the-truth-will-set-you-free-but-your-chains-are-forged-from-sob-stories\/","url_meta":{"origin":3245,"position":4},"title":"The truth will set you free — but your chains are forged from sob stories . . .","author":"Greg Swann","date":"February 26, 2007","format":false,"excerpt":"I was at a party about 13 months ago, a going away party for one of my clients whose house we had just sold. I had sold the hostess her house, and somehow or another we started talking about 80\/20 loans -- nothing down financing. She had just refinanced to\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":422,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/422\/blogoff-post-45-real-estate-weblogging-yo-shlomo-cut-back-on-the-promo\/","url_meta":{"origin":3245,"position":5},"title":"Blogoff Post #45: Real estate weblogging? Yo, Shlomo! Cut back on the promo . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"More from Seth Godin offers 56 tips on how to get traffic for your weblog. Here is tip number forty-seven:Don't promote yourself and your business or your books or your projects at the expense of the reader's attention.This one goes miles for me. I have no objection to you telling\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3245"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3245\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![](\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/UnderCoverMarketingSociety.jpg\"\/)
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