{"id":3250,"date":"2008-06-20T21:05:10","date_gmt":"2008-06-21T04:05:10","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3250"},"modified":"2008-06-20T21:05:22","modified_gmt":"2008-06-21T04:05:22","slug":"the-just-exactly-how-dumb-are-you-realtor-spam-of-the-day-effection-might-come-at-a-high-price-but-at-least-its-fleeting","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3250\/the-just-exactly-how-dumb-are-you-realtor-spam-of-the-day-effection-might-come-at-a-high-price-but-at-least-its-fleeting\/","title":{"rendered":"The just-exactly-how-dumb-are-you Realtor-spam of the day: Effection might come at a high price, but at least it’s fleeting"},"content":{"rendered":"

This one came to me as real-world spam, and it has a cloying kind of plausibility to it:<\/p>\n

<\/p>\n

Hmm… That’s almost kindasorta a good idea, isn’t it? Laptop in the car? Maybe not so much. Wi-Fi-enabled PDF? They’re out there, but the iPhone.2 is going to EDGE every other hand-held device to the sidelines. In fact, both types of iPhones are Wi-Fi-enabled, but we know that Wi-Fi is going to be Wi-ped out within a few years.<\/p>\n

Even so… Let’s go to the videotape:<\/p>\n

I don’t actually hate this idea, but the pitch to the consumer boils down to this: “Your Realtor is too lazy to service your flyer box, so let’s sell him a high-tech gimmick so he can express his laziness in a different way.” I like<\/em> the idea of doing more to sell listings, but I hate<\/em> every variety of the brains-not-included plug-n-chug solution.<\/p>\n

But that’s as may be. How much does it cost for an effectioNet.com eLapTopTour web site?<\/a><\/p>\n

Holy cow! They might be plug-n-chug, but they’re cheap: $65, $85 or $95.<\/p>\n

But wait. As Tom Waits says, “The large print giveth and the small print taketh away.” Witness:<\/p>\n

effectioNet’s pricing schedule is very simple: we lease the device for a fee of $50 per month.[…]<\/p>\n

We do require a $150 deposit, fully refundable on return of the device intact, and, we offer a 6 month minimum lease<\/strong>.<\/p>\n

The program works on a first month’s lease of $50 + $150 deposit. Then an auto deduction will be taken each month for the balance of the term. We take PayPal and\/or all major credit cards.<\/p><\/blockquote>\n

Townes Van Zandt said, “If you want good friends, they’re gonna cost you,” and effectioNet’s affections are going to run you $365 minimum. Per listing. What will you have at the end of your six month minimum lease? Fond memories.<\/p>\n

So let’s say this is demi-semi-sorta plausible. The idea behind the product is kind of half-baked, especially since we already know how to do much better single-property websites than this plug-and-chug upchuck. If we’re committed to the idea but not the execution, what might work better instead?<\/p>\n

You can buy new-in-box Mac Minis for $600 Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This one came to me as real-world spam, and it has a cloying kind of plausibility to it: Hmm… That’s almost kindasorta a good idea, isn’t it? Laptop in the car? Maybe not so much. Wi-Fi-enabled PDF? They’re out there, but the iPhone.2 is going to EDGE every other hand-held device to the sidelines. In […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5,19],"tags":[],"class_list":{"0":"post-3250","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"category-technology","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":10703,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10703\/my-car-is-not-a-real-estate-office-in-2010-my-car-is-going-to-become-a-wi-fi-enabled-mobile-real-property-exchange-and-conference-room\/","url_meta":{"origin":3250,"position":0},"title":"My car is not a real estate office. In 2010, my car is going to become a wi-fi-enabled mobile real property exchange and conference room.","author":"Greg Swann","date":"December 24, 2009","format":false,"excerpt":"This is the car we bought for me in July. It's a used Kia Rondo, a semi-unassuming wannabe minivan that I have denominated with this demanding appellation: Prometheus. My favorite god, as you might have guessed, from all of human history. Prometheus, you will recall, stole the fire of the\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7710,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7710\/hello-wisconsin-introducing-jolenta-averill\/","url_meta":{"origin":3250,"position":1},"title":"Hello, Wisconsin! Introducing Jolenta Averill","author":"Greg Swann","date":"April 6, 2009","format":false,"excerpt":"I went questing last week for a Realtor in Madison. I heard from precisely two people. One was a paranoid dinosaur who was convinced a free referral must be a scam. The other is a star in the making, I think. I don't know yet if she's a good fit\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2306,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2306\/our-program-is-so-simple-even-a-realtor-or-a-loan-originator-can-do-it\/","url_meta":{"origin":3250,"position":2},"title":"Our program is so simple even a Realtor or a Loan Originator can do it","author":"Jay Thompson","date":"December 2, 2007","format":false,"excerpt":"I\u2019m a firm believer that you can often learn as much by a bad example as you can a good one. Yesterday this little nugget slipped past my spam filters. Something, I don\u2019t know what, compelled me to read it. I need your help. Do you know someone that knows\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1952,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1952\/municipalities-arent-very-good-internet-service-providers-spotty-garbage-collection-could-have-been-a-clue\/","url_meta":{"origin":3250,"position":3},"title":"Municipalities aren’t very good internet service providers; spotty garbage collection could have been a clue","author":"Greg Swann","date":"September 20, 2007","format":false,"excerpt":"From USA Today:Plans to blanket cities across the nation with low-cost or free wireless Internet access are being delayed or abandoned because they are proving to be too costly and complicated. Houston, San Francisco, Chicago and other cities are putting proposed Wi-Fi networks on hold. \"Wi-Fi woes everywhere you turn,\"\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3243,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3243\/the-just-exactly-how-dumb-are-you-realtor-spam-of-the-day-are-you-dumb-enough-to-spend-1200-a-year-for-a-phone-number\/","url_meta":{"origin":3250,"position":4},"title":"The just-exactly-how-dumb-are-you Realtor-spam of the day: Are you dumb enough to spend $1,200 a year for a phone number?","author":"Greg Swann","date":"June 18, 2008","format":false,"excerpt":"I don't promise you I'll do one of these every day -- but I won't charge you ninety-nine bucks a month, either. If you find something particularly risible in your email, pass it along to me. If I like it, too, I'll share the love. Technorati Tags: real estate, real\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3260,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3260\/the-just-exactly-how-dumb-are-you-realtor-spam-of-the-day-showing-beacon-not-only-cures-that-nasty-excess-income-problem-it-makes-you-look-even-dumber-than-your-clients-had-feared\/","url_meta":{"origin":3250,"position":5},"title":"The just-exactly-how-dumb-are-you Realtor-spam of the day: Showing Beacon not only cures that nasty excess income problem, it makes you look even dumber than your clients had feared","author":"Greg Swann","date":"June 23, 2008","format":false,"excerpt":"This is magazine spam, but it came from an RIS magazine called -- wait for it -- Real Estate that is nothing but spam. Every ad turns into two ads, the ad itself plus the puff-piece editorial copy of the just-exactly-how-dumb-are-you products being pimped in the ads. This kind of\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3250"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3250\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}