{"id":3250,"date":"2008-06-20T21:05:10","date_gmt":"2008-06-21T04:05:10","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3250"},"modified":"2008-06-20T21:05:22","modified_gmt":"2008-06-21T04:05:22","slug":"the-just-exactly-how-dumb-are-you-realtor-spam-of-the-day-effection-might-come-at-a-high-price-but-at-least-its-fleeting","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3250\/the-just-exactly-how-dumb-are-you-realtor-spam-of-the-day-effection-might-come-at-a-high-price-but-at-least-its-fleeting\/","title":{"rendered":"The just-exactly-how-dumb-are-you Realtor-spam of the day: Effection might come at a high price, but at least it’s fleeting"},"content":{"rendered":"

This one came to me as real-world spam, and it has a cloying kind of plausibility to it:<\/p>\n

<\/p>\n

Hmm… That’s almost kindasorta a good idea, isn’t it? Laptop in the car? Maybe not so much. Wi-Fi-enabled PDF? They’re out there, but the iPhone.2 is going to EDGE every other hand-held device to the sidelines. In fact, both types of iPhones are Wi-Fi-enabled, but we know that Wi-Fi is going to be Wi-ped out within a few years.<\/p>\n

Even so… Let’s go to the videotape:<\/p>\n

I don’t actually hate this idea, but the pitch to the consumer boils down to this: “Your Realtor is too lazy to service your flyer box, so let’s sell him a high-tech gimmick so he can express his laziness in a different way.” I like<\/em> the idea of doing more to sell listings, but I hate<\/em> every variety of the brains-not-included plug-n-chug solution.<\/p>\n

But that’s as may be. How much does it cost for an effectioNet.com eLapTopTour web site?<\/a><\/p>\n

Holy cow! They might be plug-n-chug, but they’re cheap: $65, $85 or $95.<\/p>\n

But wait. As Tom Waits says, “The large print giveth and the small print taketh away.” Witness:<\/p>\n

effectioNet’s pricing schedule is very simple: we lease the device for a fee of $50 per month.[…]<\/p>\n

We do require a $150 deposit, fully refundable on return of the device intact, and, we offer a 6 month minimum lease<\/strong>.<\/p>\n

The program works on a first month’s lease of $50 + $150 deposit. Then an auto deduction will be taken each month for the balance of the term. We take PayPal and\/or all major credit cards.<\/p><\/blockquote>\n

Townes Van Zandt said, “If you want good friends, they’re gonna cost you,” and effectioNet’s affections are going to run you $365 minimum. Per listing. What will you have at the end of your six month minimum lease? Fond memories.<\/p>\n

So let’s say this is demi-semi-sorta plausible. The idea behind the product is kind of half-baked, especially since we already know how to do much better single-property websites than this plug-and-chug upchuck. If we’re committed to the idea but not the execution, what might work better instead?<\/p>\n

You can buy new-in-box Mac Minis for $600 Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This one came to me as real-world spam, and it has a cloying kind of plausibility to it: Hmm… That’s almost kindasorta a good idea, isn’t it? Laptop in the car? Maybe not so much. Wi-Fi-enabled PDF? They’re out there, but the iPhone.2 is going to EDGE every other hand-held device to the sidelines. In […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6,5,19],"tags":[],"class_list":["post-3250","post","type-post","status-publish","format-standard","hentry","category-marketing","category-real-estate","category-technology","no-featured-image"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":10703,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10703\/my-car-is-not-a-real-estate-office-in-2010-my-car-is-going-to-become-a-wi-fi-enabled-mobile-real-property-exchange-and-conference-room\/","url_meta":{"origin":3250,"position":0},"title":"My car is not a real estate office. In 2010, my car is going to become a wi-fi-enabled mobile real property exchange and conference room.","author":"Greg Swann","date":"December 24, 2009","format":false,"excerpt":"This is the car we bought for me in July. It's a used Kia Rondo, a semi-unassuming wannabe minivan that I have denominated with this demanding appellation: Prometheus. My favorite god, as you might have guessed, from all of human history. Prometheus, you will recall, stole the fire of the\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2306,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2306\/our-program-is-so-simple-even-a-realtor-or-a-loan-originator-can-do-it\/","url_meta":{"origin":3250,"position":1},"title":"Our program is so simple even a Realtor or a Loan Originator can do it","author":"Jay Thompson","date":"December 2, 2007","format":false,"excerpt":"I\u2019m a firm believer that you can often learn as much by a bad example as you can a good one. Yesterday this little nugget slipped past my spam filters. Something, I don\u2019t know what, compelled me to read it. I need your help. Do you know someone that knows\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3260,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3260\/the-just-exactly-how-dumb-are-you-realtor-spam-of-the-day-showing-beacon-not-only-cures-that-nasty-excess-income-problem-it-makes-you-look-even-dumber-than-your-clients-had-feared\/","url_meta":{"origin":3250,"position":2},"title":"The just-exactly-how-dumb-are-you Realtor-spam of the day: Showing Beacon not only cures that nasty excess income problem, it makes you look even dumber than your clients had feared","author":"Greg Swann","date":"June 23, 2008","format":false,"excerpt":"This is magazine spam, but it came from an RIS magazine called -- wait for it -- Real Estate that is nothing but spam. Every ad turns into two ads, the ad itself plus the puff-piece editorial copy of the just-exactly-how-dumb-are-you products being pimped in the ads. This kind of\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":880,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/880\/community-choice-in-real-estate\/","url_meta":{"origin":3250,"position":3},"title":"Community Choice in Real Estate","author":"Russell Shaw","date":"January 10, 2007","format":false,"excerpt":"\"Interested\" wrote: What would be the disadvantage of listing a home with a Realtor who charges a flat fee based on services provided? Brian Brady responded: I'd like to take stab at this question: It's economics. There is a school of thought that suggests that Realtors are clerks; some are.\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3245,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3245\/the-just-exactly-how-dumb-are-you-realtor-spam-of-the-day-piggy-back-riding-through-the-grave-yards-of-real-estate\/","url_meta":{"origin":3250,"position":4},"title":"The just-exactly-how-dumb-are-you Realtor-spam of the day: Piggy-back riding through the grave-yards of real estate","author":"Greg Swann","date":"June 19, 2008","format":false,"excerpt":"Okay, we'll start with a certified Vegas-quality stand-up joke: So I got this piece of spam email that said, \"Make love to your wife like a pro!\" I thought that sounded like a good idea, so I locked her in a closet and stole her purse. [Ba-dum-bump!] This is a\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7710,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7710\/hello-wisconsin-introducing-jolenta-averill\/","url_meta":{"origin":3250,"position":5},"title":"Hello, Wisconsin! Introducing Jolenta Averill","author":"Greg Swann","date":"April 6, 2009","format":false,"excerpt":"I went questing last week for a Realtor in Madison. I heard from precisely two people. One was a paranoid dinosaur who was convinced a free referral must be a scam. The other is a star in the making, I think. I don't know yet if she's a good fit\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3250"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3250\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}