{"id":3259,"date":"2008-06-23T15:47:42","date_gmt":"2008-06-23T22:47:42","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3259"},"modified":"2008-06-23T21:25:09","modified_gmt":"2008-06-24T04:25:09","slug":"inmanically-incorrect-vendors-are-tools","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3259\/inmanically-incorrect-vendors-are-tools\/","title":{"rendered":"Inmanically Incorrect: Vendors Are Tools"},"content":{"rendered":"

I think a little bit differently about marketing than Greg Swann does.\u00a0 Not much, but we’re of slightly different mindsets.\u00a0 I’m not scared to call a name a lead, a voice on the phone a prospect, a loan applicant a borrower, and a funded loan recipient a client.\u00a0 I KNOW they’re people because I’ve always treated them as people. I don’t need a rip off of a Nike ad<\/a> to tell me that.\u00a0\u00a0 Ain’t nuttin’ original about treating people who inquire about your services with respect;\u00a0 Sister Brigid taught me that back in 1972<\/a>.<\/p>\n

Greg and I think a bit differently about vendors, also.<\/strong> While Greg envisions a world without vendors, I see them as a necessary evil.\u00a0 My goal is to maximize the necessary (efficacy) while reducing the evil (money paid).\u00a0 The problem with the whole vendor\/practitioner relationship is that practitioners are looking for the little purple pill; the shortcut.\u00a0 That’s what the charlatans prey upon.<\/p>\n

We talked about this at Unchained.<\/a> Mary McKnight taught us how the fish can find your bait,\u00a0 Louis Cammarosano gave us a demonstration about how to cast our nets,\u00a0 Steve Hundley taught us how to hook them, and Ron Cates taught us how to prepare them so that they’re edible. Moreover, David Gibbons taught us where the schools of fish are swimming so that you’re better prepared for the next big expedition.<\/p>\n

All of them…”vendors”.<\/strong> Vendors inasmuch as they insert themselves in between the practitioner and the customer and get paid for it. They get paid for it because they deliver hungry people to your restaurant for less money than it would cost to do yourself.<\/p>\n

Should Greg’s utopian prayer of zero acquisition cost<\/a> be a virtue?<\/strong> Of course.\u00a0 We should all strive for utopia.\u00a0 His message, if I’m not mistaken, is that the brave new world is building pressure behind the dammed chokepoints<\/a> so that the chokepoints have to evaluate their efficacy.\u00a0 The smart ones are evolving their models<\/a> to increase their efficacy while the irrelevant proclaim that we practitioners are all idiots.<\/p>\n

Wanna know how I know this?<\/strong> I watched them call you “glorified delivery people, gatherers Read more<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

I think a little bit differently about marketing than Greg Swann does.\u00a0 Not much, but we’re of slightly different mindsets.\u00a0 I’m not scared to call a name a lead, a voice on the phone a prospect, a loan applicant a borrower, and a funded loan recipient a client.\u00a0 I KNOW they’re people because I’ve always […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[174,6,19],"tags":[538],"class_list":{"0":"post-3259","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-inmanically-incorrect","7":"category-marketing","8":"category-technology","9":"tag-inmanically-incorrect","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8100,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8100\/bar-at-the-raddison-phoenix\/","url_meta":{"origin":3259,"position":0},"title":"Bar At The Raddison Phoenix?","author":"Odysseus","date":"April 28, 2009","format":false,"excerpt":"The Raddison In Phoenix is great so far. 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The Vook, as you will recall, is Brad Inman's latest attempt to prove that he stumbled onto half a billion bucks by accident. 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