{"id":3267,"date":"2008-06-25T14:15:06","date_gmt":"2008-06-25T21:15:06","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3267"},"modified":"2008-06-25T14:21:36","modified_gmt":"2008-06-25T21:21:36","slug":"custom-signs-and-brake-lights","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3267\/custom-signs-and-brake-lights\/","title":{"rendered":"Custom Signs and Brake Lights"},"content":{"rendered":"

Recently experimented with one of the countless ideas that pour out of BHB like water from a hydrant.\u00a0 Created a single site blog page and a custom sign for a listing.\u00a0 The idea, of course, is stolen from Greg Swann<\/a> and some of the\u00a0other\u00a0brilliant minds that visit here<\/a>.\u00a0\u00a0The purpose is this: be so much better as an agent (which is to say: so much better at marketing),\u00a0others will have to increase their value proposition markedly… or get out of the game.\u00a0 Here are a couple pictures of the sign:<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

The first one is an overview and the second one is a close-up.\u00a0 I think they turned out nice and I was VERY happy with the process.<\/p>\n

But that is not why I am posting.<\/p>\n

Here’s the really interesting part.\u00a0 After hanging the sign I started to pull away and had to stop and get my camera out again.\u00a0 Three cars in a row stopped to look at the sign and one actually sent their child out to get the flyer.<\/p>\n

\"\"<\/p>\n

\"\"\u00a0<\/p>\n

\"\"<\/p>\n

So… within minutes of hanging the sign I had eyeballs from three cars and conversion on one;\u00a0you have got to love that kind of impact!\u00a0 BTW, the first thing my clients said was they loved the sign.\u00a0 I remarked\u00a0how standard signs only tell people a house is for sale while marketing for the brokerage.\u00a0 One of the ideas behind a custom\u00a0sign is to encourage people to stop the car and get out to read the sign (thus increasing the possibility of interest).\u00a0 They replied:\u00a0“This should do it.\u00a0\u00a0You know… every agent<\/strong> in the area is going to stop and read it!”\u00a0 Just love that.<\/p>\n","protected":false},"excerpt":{"rendered":"

Recently experimented with one of the countless ideas that pour out of BHB like water from a hydrant.\u00a0 Created a single site blog page and a custom sign for a listing.\u00a0 The idea, of course, is stolen from Greg Swann and some of the\u00a0other\u00a0brilliant minds that visit here.\u00a0\u00a0The purpose is this: be so much better […]<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-3267","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":267,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/267\/upping-the-stakes-on-real-estate-listing-marketing-a-custom-weblog-on-a-custom-domain\/","url_meta":{"origin":3267,"position":0},"title":"Upping the stakes on real estate listing marketing: A custom weblog on a custom domain . . .","author":"Greg Swann","date":"August 30, 2006","format":false,"excerpt":"I'm not sure I'm understanding what Jim Kimmons is talking about. He cites an NAR article on building custom web sites on their own domains for listed homes. This we already do, and it knocks the socks off of everyone we deal with. Sockless in the high desert, Jim treads\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1715,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1715\/black-pearls-custom-directional-signs-can-draw-buyers-to-your-listings-and-make-your-listings-seem-to-multiply\/","url_meta":{"origin":3267,"position":1},"title":"Black Pearls: Custom directional signs can draw buyers to your listings — and make your listings seem to multiply","author":"Greg Swann","date":"July 31, 2007","format":false,"excerpt":"Okay, here's a Black Pearl made from sandy irritants we picked up at the StarPower Conference. First, one of the Stars is making custom signs featuring photographs of the listed home. I've been writing about custom yard signs for more than a year now, but, so far, I haven't heard\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3286,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3286\/understanding-the-difference-between-wordpresscom-and-wordpressorg-plus-a-little-bit-about-custom-domain-names\/","url_meta":{"origin":3267,"position":2},"title":"Understanding the difference between WordPress.com and WordPress.org plus a little bit about custom domain names","author":"Cheryl Johnson","date":"June 28, 2008","format":false,"excerpt":"Here's a point of confusion I often notice when people begin their search for a blogging platform: There are two different flavors of WordPress. WordPress.com is a hosted platform. You go there and sign up for account, pick a pre-designed theme, and start blogging.\u00a0\u00a0 It's free, it's very easy.\u00a0 Software\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3528,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3528\/a-real-estate-sign-of-the-times-our-first-custom-yard-sign-printed-in-both-english-and-spanish\/","url_meta":{"origin":3267,"position":3},"title":"A real estate sign of the times: Our first custom yard sign printed in both English and Spanish","author":"Greg Swann","date":"July 27, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). \u00a0A real estate sign of the times: Our first custom yard sign printed in both English and Spanish We do things that other brokers in the Phoenix area don't do. We're not the busiest listing brokerage --\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11699,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11699\/stopping-traffic-in-northern-virginia-justnewlistings-com-is-building-custom-yard-signs-for-its-listings\/","url_meta":{"origin":3267,"position":4},"title":"Stopping traffic in Northern Virginia: JustNewListings.com is building custom yard signs for its listings","author":"Greg Swann","date":"April 1, 2010","format":false,"excerpt":"Jay Seville of JustNewListings.com in the Northern Virginia suburbs of Washington, D.C. sent along this photo of the customs signs he is building for his team. Lo-tech don't mean no-tech: Sign calls sell homes. If you're doing custom signs, let me know. I'm delighted to show off the hard work\u2026","rel":"","context":"In "Innovation"","block_context":{"text":"Innovation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/innovation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3278,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3278\/listing-real-estate-the-bloodhound-way-the-marketing-power-of-a-custom-yard-sign-is-not-the-color-not-the-photography-not-even-that-it-is-custom-made-its-the-text-on-the-sign-that-stops-traffi\/","url_meta":{"origin":3267,"position":5},"title":"Listing real estate the Bloodhound way: The marketing power of a custom yard sign is not the color, not the photography, not even that it is custom-made — it’s the text on the sign that stops traffic","author":"Greg Swann","date":"June 26, 2008","format":false,"excerpt":"We've been making custom yard signs for two years now, but that represents the third generation of our sign philosophy. The second generation featured a huge picture of Odysseus the TV Spokesmodel Bloodhound, and that was a real traffic stopper when it was new. The first generation sported a huge\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3267"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3267\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}