{"id":3296,"date":"2008-06-29T05:04:55","date_gmt":"2008-06-29T12:04:55","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3296"},"modified":"2008-06-29T05:14:32","modified_gmt":"2008-06-29T12:14:32","slug":"project-bloodhound-url-structure","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3296\/project-bloodhound-url-structure\/","title":{"rendered":"Project Bloodhound: URL Structure"},"content":{"rendered":"<p>When you start browsing through blogs and as you click from post to post and page to page, watch the address bar. Here are some examples:<br \/>\nhttp:\/\/www.ericonsearch.com\/greatest-real-estate-agent-in-the-world-your-name-here\/<br \/>\nThis is the one from the post that we chose for the SEO contest. <\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"3s52iBYmVc\"><p><a href=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3252\/wordpress-security-more-important-these-days\/\">WordPress Security &#8211; More important these days.<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;WordPress Security &#8211; More important these days.&#8221; &#8212; BloodhoundBlog\" src=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3252\/wordpress-security-more-important-these-days\/embed\/#?secret=3s52iBYmVc\" data-secret=\"3s52iBYmVc\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><br \/>\nHere is one of my posts on BHB<\/p>\n<p>Why the difference?<br \/>\nFirst off, Greg uses what is known as the default permalink structure. The one that comes out of the box. He did this because when he fired up BHB, it made referencing the posts easier for him. There is NOTHING wrong with this. Optimization is about making choices and trade offs, not about good and evil.<\/p>\n<p>I chose a more keyword based structure that has become pretty popular these days. Here&#8217;s how you do it:<br \/>\nIn WP go to Settings: and then Permalinks. You will see this:<br \/>\n<a href='http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2008\/06\/permalink.gif'><img loading=\"lazy\" decoding=\"async\" width=\"462\" height=\"187\" src=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2008\/06\/permalink.gif\" alt=\"\" class=\"alignleft size-full wp-image-3297\" srcset=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2008\/06\/permalink.gif 462w, https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2008\/06\/permalink-300x121.gif 300w\" sizes=\"auto, (max-width: 462px) 100vw, 462px\" \/><\/a><\/p>\n<p>Here&#8217;s a closer look:<\/p>\n<p><a href='http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2008\/06\/permalink3.gif'><img loading=\"lazy\" decoding=\"async\" width=\"455\" height=\"188\" src=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2008\/06\/permalink3.gif\" alt=\"\" class=\"alignleft size-full wp-image-3298\" srcset=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2008\/06\/permalink3.gif 455w, https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2008\/06\/permalink3-300x123.gif 300w\" sizes=\"auto, (max-width: 455px) 100vw, 455px\" \/><\/a><\/p>\n<p>These are your choices and you can see that I went to &#8220;Custom&#8221; and typed in \/%postname%\/ and hit save changes. Simple as that. IMPORTANT NOTE: On a few hosts this will barf up an error saying that the Permalink structure cannot be changed. If you are on GoDaddy or 1and1, feel free to email me and I will tell you how to solve this.<\/p>\n<p>The effect of this is that any posts you write will include the title of the post in the url. For me, it makes it easier for the reader AND for the search engines. Doing something SOLELY for the sake of search engines is rarely if ever wise. Ideally, what enhances user experience and adds relevance will help you rank (having a site made of FLASH would be a BIG exception to that&#8230;)<\/p>\n<p>Why you should NOT just arbitrarily go and change this with an established blog. Simply put, the search engines already knows where all of Greg&#8217;s posts are. He is right IMO to NOT change things and move their &#8220;cheese&#8221;. You can and redirect the old posts&#8217; URLs to the new ones with a 301 redirect, but that can be WORK. I wanted to keep this simple. And while they figured out where everything was \/ is, he would lose some <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3296\/project-bloodhound-url-structure\/#more-3296\" class=\"more-link\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you start browsing through blogs and as you click from post to post and page to page, watch the address bar. Here are some examples: http:\/\/www.ericonsearch.com\/greatest-real-estate-agent-in-the-world-your-name-here\/ This is the one from the post that we chose for the SEO contest. WordPress Security &#8211; More important these days. Here is one of my posts on [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-3296","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":757,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/757\/punch-and-pie-at-this-weeks-carnival-of-real-estate\/","url_meta":{"origin":3296,"position":0},"title":"Punch and Pie At This Week&#8217;s Carnival of Real Estate","author":"Cathleen Collins","date":"December 11, 2006","format":false,"excerpt":"In my world, I need order, rules. This may be hard to believe when you consider I manage a household that includes thirteen rescue animals and a colony of about a dozen feral cats in our side yard. Ever hear of \"herding cats\"? This is something I try to effect\u2026","rel":"","context":"In &quot;Blog Carnivals&quot;","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2994,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2994\/calling-all-women\/","url_meta":{"origin":3296,"position":1},"title":"Calling All Women","author":"Dave Phillips","date":"April 20, 2008","format":false,"excerpt":"Teri\u2019s latest post on BHB sparked a thought for me. She mentioned that BHB was not really a friendly place for women, but she plays with the boys anyway. As someone who has 3 daughters and works in an office full of women, I was taken aback by Teri\u2019s comment.\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"women lifting","src":"https:\/\/i0.wp.com\/static.howstuffworks.com\/gif\/weight-lifting-for-women-115.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9899,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9899\/bhb-style-lawyer-marketing-from-the-trenches\/","url_meta":{"origin":3296,"position":2},"title":"BHB-style lawyer marketing &#8211; from the trenches","author":"Phil Hodgen","date":"September 29, 2009","format":false,"excerpt":"This is a long-delayed post. A thank you to BHB. A clue for others to see, use, follow. This post is about marketing techniques. A case study. A \"you can do this, too.\" Apology in advance Gregg, please pardon the backlinking to myself. I don't like to pee in the\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2087,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2087\/socratic-dialogue-deductive-reasoning-bhb-and-the-state-of-real-estate\/","url_meta":{"origin":3296,"position":3},"title":"Socratic Dialogue, Deductive Reasoning, BHB and the State of Real Estate.","author":"Jeff Kempe","date":"October 24, 2007","format":false,"excerpt":"[I was just finishing this up when I read Greg\u2019s terrific post.\u00a0 Timing in life and all that\u2026] My first jaunt into online polemics was in the early nineties, the topic animal rights.\u00a0 The Animal Liberation Front was active in the Northwest \u2013 burning fur farms and research labs to\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2646,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2646\/will-the-last-one-leaving-bhb-please-turn-out-the-lights\/","url_meta":{"origin":3296,"position":4},"title":"Will the last one leaving BHB please turn out the lights?","author":"Jeff Kempe","date":"February 23, 2008","format":false,"excerpt":"Wait...you're still here? Why? ==== I'm still a blogging outlier. I don't pay enough attention to my own blog, let alone BHB; I read blogs and love to write, but it's never been obsessive. I write when I'm inspired, not when I'm on deadline; when I'm short on time I\u2026","rel":"","context":"In &quot;Dirty Laundry&quot;","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15233,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15233\/bhb-unchained-five-smooth-stones\/","url_meta":{"origin":3296,"position":5},"title":"BHB Unchained &#8211; Five smooth stones.","author":"Eric Blackwell","date":"October 20, 2011","format":false,"excerpt":"I for one, am looking forward to getting together with Greg and Brian and the rest of the gang in Anaheim. It has been too long. But BHB wouldn't be Unchained if I did not contribute some of the stuff I have been working on in the last couple of\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3296"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3296\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}