{"id":3302,"date":"2008-06-29T17:31:38","date_gmt":"2008-06-30T00:31:38","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3302"},"modified":"2008-06-29T17:40:13","modified_gmt":"2008-06-30T00:40:13","slug":"how-can-the-san-diego-union-tribune-compete-against-bloggers-build-sdbackyardcom-and-invite-them-to-contribute","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3302\/how-can-the-san-diego-union-tribune-compete-against-bloggers-build-sdbackyardcom-and-invite-them-to-contribute\/","title":{"rendered":"How Can The San Diego Union Tribune Compete Against Bloggers? Build SDBackyard.com and Invite Them To Contribute"},"content":{"rendered":"

SD Backyard.com<\/a> is the San Diego Union Tribune’s<\/em> answer to competition from citizen journalists.\u00a0\u00a0 I get the majority of my news from the internet but the local fishwrap does a nice job on the obituaries.\u00a0 I’m a serial obituary reader (I love people) so the U-T<\/em> is my Sunday companion on the beach.<\/p>\n

I damn near jumped off the blanket this afternoon!<\/strong><\/p>\n

This mainstream medium invited the bloggers into the big tent.\u00a0 Editor and Publisher magazine reports<\/a>:<\/p>\n

The paper plans to reverse publish some of the content of sdBackyard into community publications.<\/span><\/em><\/p>\n

“sdBackyard.com embraces the growing trends of user-generated content and social media by giving users the tools to create and share content online, with the added benefit of reverse publishing some content into a print product,” George Bonaros, marketing director for the Union-Tribune, said in a statement. “The unique geographic targeting allows small businesses, nonprofit organizations, clubs, and other community groups opportunities to promote themselves in print and online.”<\/em><\/p><\/blockquote>\n

Maybe it’s a content grab but I think the quid pro quo is more than tilted to a business blogger.\u00a0 Needless to say, I set up a profile, uploaded a ton of video content from Bloodhound Unchained, published a blog post, and keyworded everything.\u00a0 Like Home Gain Blog<\/a>, the platform will be shared with the established, stronger home website (in this case, SignOnSanDiego.com<\/a>) so the “find-ability” via SERPs should be strong in 3-6 months.<\/p>\n

It’s too early to tell if the “Community Editors” will go overboard by limiting content but I’m enthused about the possibility SDBackyard.com<\/a> offers.\u00a0 Oh, here’s the other cool part; it’s free !<\/strong> If you thought about building a hyper-local weblog, this very well may be the platform you seek (as long as you back up the content).\u00a0 I expect that I’ll see Don Reedy in Oceanside, Sean Purcell in La Mesa, Kris Berg in Scripps Ranch, Jeff Brown talking about investment real estate, and Dan Melson talking about mortgages, in the not too distant future.<\/p>\n

This is a new project and I’ll be reporting back how the mainstream media embraces its local citizen journalists.\u00a0 The courtship was painless; let’s see how the marriage proceeds.<\/p>\n","protected":false},"excerpt":{"rendered":"

SD Backyard.com is the San Diego Union Tribune’s answer to competition from citizen journalists.\u00a0\u00a0 I get the majority of my news from the internet but the local fishwrap does a nice job on the obituaries.\u00a0 I’m a serial obituary reader (I love people) so the U-T is my Sunday companion on the beach. I damn […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[183,182],"class_list":{"0":"post-3302","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","7":"tag-san-diego-union-tribune","8":"tag-sdbackyardcom","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":15792,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15792\/where-is-he-wrong\/","url_meta":{"origin":3302,"position":0},"title":"Where Is He Wrong?","author":"Don Reedy, San Diego, CA","date":"March 26, 2012","format":false,"excerpt":"This was in the San Diego Union Tribune, and references an occurrence at a local real estate meeting here last week. Wednesday: Jim Abbott, owner of a San Diego real estate brokerage, backed out from appearing on a real estate event\u2019s panel after he was told to refrain from speaking\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12796,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12796\/on-a-scale-of-1-to-10\/","url_meta":{"origin":3302,"position":1},"title":"On a Scale of 1 to 10…","author":"Sean Purcell","date":"July 24, 2010","format":false,"excerpt":"USC is cleaning house after the Reggie Bush debacle. \u00a0(For those of you with real lives, Reggies Bush\u00a0is a running back for the Saints who, while attending USC, was lucky enough to receive - no strings attached -\u00a0a big, beautiful new home for his family here in San Diego...\u00a0 It\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2105,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2105\/san-diego-fires-i-wanna-hear-from-a-chargers-fan\/","url_meta":{"origin":3302,"position":2},"title":"San Diego Fire Update: I… Wanna Hear… From a Chargers Fan","author":"Brian Brady","date":"October 26, 2007","format":false,"excerpt":"Nick Canepa, of the San Diego Union Tribune, wrote that the game must go on this weekend and that it must be held at Qualcomm Stadium: San Diego deserves this football game. It needs it. The event may not house or clothe anybody or do much to dramatically change even\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":748,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/748\/louis-vuitton-and-the-french-revolution\/","url_meta":{"origin":3302,"position":3},"title":"Louis Vuitton and the French Revolution","author":"Kris Berg","date":"December 8, 2006","format":false,"excerpt":"Louis Vuitton and the French Revolution. That is what my daughter told me she would be learning about in her high school European History class. Right war, wrong Louis. On the morning after the Zillow news, I had my own knee-jerk reaction. I subsequently took it upon myself to contact\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4307,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4307\/san-diego-city-attorney-aguirres-sanctuary-best-left-for-fairy-tales\/","url_meta":{"origin":3302,"position":4},"title":"San Diego City Attorney Aguirre’s “Sanctuary” Best Left For Fairy Tales","author":"Brian Brady","date":"September 9, 2008","format":false,"excerpt":"San Diego City Attorney Michael Aguirre attempts to halt the flow of new loans, into San Diego , by calling a \"do over\": San Diego\u2019s city attorney said on Wednesday he filed a lawsuit against Bank of America and its Countrywide unit to prevent the mortgage lenders from foreclosing on\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17117,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17117\/overnight-news-why-would-the-worlds-dumbest-real-estate-investor-hire-himself-as-his-own-broker-because-the-emperor-is-definitely-not-naked\/","url_meta":{"origin":3302,"position":5},"title":"Overnight News: Why would the world\u2019s dumbest real estate investor hire himself as his own broker? 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Housing Wire:\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3302"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3302\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}