{"id":3305,"date":"2008-06-30T13:58:23","date_gmt":"2008-06-30T20:58:23","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3305"},"modified":"2009-05-28T13:50:02","modified_gmt":"2009-05-28T20:50:02","slug":"project-bloodhound-speaking-in-tongues-to-whom-am-i-speaking","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3305\/project-bloodhound-speaking-in-tongues-to-whom-am-i-speaking\/","title":{"rendered":"Project Bloodhound speaking in tongues: To whom am I speaking?"},"content":{"rendered":"<p>I had a lady phone me the other day who would rather have emailed. She was on <a href=\"http:\/\/www.bloodhoundrealty.com\/\" target=\"_blank\">our Phoenix real estate web site<\/a> and she couldn&#8217;t figure out how to email me. In fact, my email address is associated with every post, just like here, but that wasn&#8217;t obvious to her. I revisited the sidebar, which is a topic to which we will return. But for most real estate weblogs, there is an ever more exigent problem: Who the hell am I speaking to in the first place?<\/p>\n<p>If you&#8217;re the only person writing on the weblog, you might think you can get away without a byline on your posts. I think this is a mistake. Yes, people can go to your About page, but your job is to make connections, not to make people work. I think our way of doing things &#8212; an avatar plus every which way of grasping onto more content &#8212; is a better way of going at things.<\/p>\n<p>We do our avatars with custom PHP, but I know they can also be done with the Gravatar software &#8212; I just don&#8217;t know how. I&#8217;m going to show you everything we&#8217;re doing at BloodhoundBlog &#8212; not because you should do all this, but just to show you how to do it.<\/p>\n<p>The theme files you will want to edit will be named index.php, search.php, archive.php and possibly some others. You are looking for files that contain &#8220;the loop,&#8221; the means by which WordPress extracts posts from its MySQL database and displays them. The code for &#8220;the loop&#8221; looks like this:<\/p>\n<pre>&lt;?php if (have_posts()) : \r\nwhile (have_posts()) : \r\nthe_post(); ?&gt;<\/pre>\n<p>Any files that contain that code will need to be edited.<\/p>\n<p>Edited where? Look for the div that already contains posting information &#8212; usually the date. You&#8217;ll be editing within that div. You can start with index.php, working iteratively until you get to something you like, then copy that code over to the other files you need to edit.<\/p>\n<p>Important: <strong>Work on copies of your theme files!<\/strong> If you screw something up, you can always go back and start over.<\/p>\n<p>This is what BHB is <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3305\/project-bloodhound-speaking-in-tongues-to-whom-am-i-speaking\/#more-3305\" class=\"more-link\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I had a lady phone me the other day who would rather have emailed. She was on our Phoenix real estate web site and she couldn&#8217;t figure out how to email me. In fact, my email address is associated with every post, just like here, but that wasn&#8217;t obvious to her. I revisited the sidebar, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,175,5,16],"tags":[],"class_list":{"0":"post-3305","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-project-blooodhound","9":"category-real-estate","10":"category-weblogging-101","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1224,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1224\/how-to-make-google-your-weblogs-best-friend\/","url_meta":{"origin":3305,"position":0},"title":"Project Bloodhound: How to make Google your weblog&#8217;s best friend","author":"Greg Swann","date":"June 27, 2008","format":false,"excerpt":"[This is one of the all-time most popular posts on BloodhoundBlog. I'm reprising it for Project Bloodhound, first because it's a nice leveraged SEO solution, and second because it's a painless introduction to customizing the PHP in WordPress. --GSS] \u00a0Who can probe all the mysteries of Google? Not me, and\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3425,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3425\/introducing-thomas-hall-it-aint-all-big-hair-and-cadillacs\/","url_meta":{"origin":3305,"position":1},"title":"Introducing Thomas Hall: &#8220;It ain&#8217;t all Big Hair and Cadillacs&#8221;","author":"Greg Swann","date":"July 21, 2008","format":false,"excerpt":"I'm way behind on introductions, but time marches on. Today we're adding Thomas Hall to the roster. He is the creator of a weblog called It ain't all Big Hair and Cadillacs, and that little bit of insolence by itself is more than enough to qualify him for membership in\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":431,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/431\/blogoff-post-54-how-to-be-an-unbearable-co-worker\/","url_meta":{"origin":3305,"position":2},"title":"Blogoff Post #54: How to be an unbearable co-worker . . . ?","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"From the Problogger 'How To...' Group Writing Project, Aspiring Spirit defines the fine are of being an unbearable co-worker:Always show up late for meetings. Make it clear that you were busy and had to \"squeeze\" a few minutes out of your precious time to attend this meeting. Do not forget\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2898,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2898\/all-in-a-days-work-for-real-estate-agents-humorous-heartwarming-stories\/","url_meta":{"origin":3305,"position":3},"title":"All In a Day&#8217;s Work for Real Estate Agents: Humorous &amp; Heartwarming Stories","author":"Russell Shaw","date":"April 4, 2008","format":false,"excerpt":"Seeing this post on agentgenius made me realize that I had neglected to post this email I received a few weeks ago. If you do pop over to check it out be sure and read the comments, as well. __ From: Work Like A Dog Books [mailto:editor@worklikeadogbooks.com] Sent: Monday, March\u2026","rel":"","context":"In &quot;Casual Friday&quot;","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"Penquin","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2008\/04\/penquin1.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1741,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1741\/project-perfect-blogger-applying-what-ive-learned\/","url_meta":{"origin":3305,"position":4},"title":"Project Perfect Blogger &#8211; Applying What I&#8217;ve Learned.","author":"Kris Berg","date":"August 3, 2007","format":false,"excerpt":"Yesterday I shared the formula for the perfect Blog post. I acquired this wisdom at the Inman conference, and now it is time to test my new skills as I attempt to target the Scripps Ranch home buyer (and risk killing this bit once and for all). Note to feed\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5780,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5780\/speaking-in-tongues-using-the-power-of-a-robust-text-editor-to-code-html-pages-with-dispatch\/","url_meta":{"origin":3305,"position":5},"title":"Speaking in tongues: Using the power of a robust text editor to code HTML pages with dispatch","author":"Greg Swann","date":"November 23, 2008","format":false,"excerpt":"Linked below is a short screencast on how I use the text editor known as TextWrangler to wrangle text into usable formats. This particular episode illustrates how I create coded HTML from my weekly Arizona Republic column. In future screencasts, I'll want to illustrate more arcane ideas about deploying robust\u2026","rel":"","context":"In &quot;Flourishing&quot;","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3305"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3305\/revisions"}],"predecessor-version":[{"id":8652,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3305\/revisions\/8652"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}