{"id":3315,"date":"2008-07-02T07:26:56","date_gmt":"2008-07-02T14:26:56","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3315"},"modified":"2008-07-02T07:26:56","modified_gmt":"2008-07-02T14:26:56","slug":"were-off-to-beat-the-wizard","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3315\/were-off-to-beat-the-wizard\/","title":{"rendered":"We’re off to beat the Wizard…"},"content":{"rendered":"

I found BloodHoundBlog by following a link from a comment Greg made on an Inman story that I had also commented on. It was pretty typical Inman fare — “Blog your way to a Fortune in Real Estate” was the implied headline. When I arrived here I felt like Dorothy waking up in her bed back in Kansas.<\/p>\n

I am new to the Real Estate “industry”. I put that in quotes, because “industry” implies the production of something other than nausea when sellers see the commission they paid (BA DUM DUM – Crash! But I kid the Realtors…). I began working with brokers after building a career as an eCommerce consultant. That was in the real world, which for the purposes of the metaphor I will beat to death in this post, we will call “Kansas”.<\/p>\n

That makes Real Estate “Oz” for all the many reasons that have been documented here over the past two years.<\/p>\n

Full disclosure: I have spent the last two years trying to bring eCommerce Best Practices from Kansas to Oz. The centerpiece of that effort is a IDX Search platform called “Foyer” that is powered by Google Search Technology. I guess that makes me a vendor, but I am not a carny barker. So far, every gig we have is from a referral. Its been a slow way to grow, but its kept us honest. Its also the best marketing we can afford.<\/p>\n

With that out of the way,\u00a0 you want to know why you should bother to read what I have to say, so to give you an idea of where I am coming from, I will finish the beating of the metaphor.<\/p>\n

If I’m Dorothy, then, in no particular order:<\/p>\n

Lollipop Guild:<\/strong> Real Estate Agents. Obviously.<\/p>\n

The Wizard:<\/strong> The NAR\/Move Inc\/Realtor.com cartel. Behind the scenes of an imposing edifice The Wiz is an old man pulling big levers (one is labeled “MLS”) that are no longer attached to anything. The Wizard’s power is derived from the size of the Lollipop Guild. The stature of the Guild members indicates the height of the barriers to entry set by the Wiz. When Bloodhounds Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I found BloodHoundBlog by following a link from a comment Greg made on an Inman story that I had also commented on. It was pretty typical Inman fare — “Blog your way to a Fortune in Real Estate” was the implied headline. When I arrived here I felt like Dorothy waking up in her bed […]<\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,5],"tags":[532,186,65],"class_list":{"0":"post-3315","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-carnival-of-real-estate","7":"category-real-estate","8":"tag-real-estate","9":"tag-real-estate-brands","10":"tag-real-estate-marketing","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2476,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2476\/bloodhoundblogtv-dustin-luther-jeff-turner-and-daniel-rothamel-on-the-inman-connect-conference-and-the-state-of-real-estate-video\/","url_meta":{"origin":3315,"position":0},"title":"BloodhoundBlog.TV: Dustin Luther, Jeff Turner and Daniel Rothamel on the Inman Connect Conference and the state of real estate video","author":"Greg Swann","date":"January 7, 2008","format":false,"excerpt":"A four-way video podcast of Greg Swann plus three of the biggest names in real estate weblogging discussing this week's Inman Connect Conference in New York. Dustin Luther talks about the presentation he and Brian Brady will be doing on The Long Tail in real estate weblogging. Jeff Turner and\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2320,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2320\/inman-bloggers-disconnect-absorbing-the-priceless-wisdom-of-brilliant-speakers-who-are-not-doing-what-youre-trying-to-do\/","url_meta":{"origin":3315,"position":1},"title":"Inman Bloggers’ Disconnect: Absorbing the priceless wisdom of brilliant speakers who are not doing what you’re trying to do…","author":"Greg Swann","date":"December 4, 2007","format":false,"excerpt":"Here are a couple of salient facts, evidently unknown behind the Rust Curtain of the Inman Empire:To the extent that Glenn Kelman is a weblogger at all, he is a corporate weblogger. He doesn't know anything about real estate weblogging, as he made plain in his sweet, charming, engaging keynote\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":858,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/858\/uptown-hound-bloodhoundblog-to-contribute-to-inman-blog\/","url_meta":{"origin":3315,"position":2},"title":"Uptown hound: BloodhoundBlog to contribute to Inman Blog . . .","author":"Greg Swann","date":"January 5, 2007","format":false,"excerpt":"Jessica Swesey at Inman Blog has invited webloggers from six real estate weblogs to contribute posts to Inman's real estate blog. Our initial post is a summary of my thoughts on MGM-Mirage's Project City center in Las Vegas. Going forward, I will be highlighting other great posts from BloodhoundBlog's star-studded\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8802,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8802\/mr-inman-less-advertorial-content-please\/","url_meta":{"origin":3315,"position":3},"title":"Mr Inman, less advertorial content please!","author":"Eric Blackwell","date":"June 7, 2009","format":false,"excerpt":"Ok...I have tried to stay off of this topic for a LONG time, but I keep seeing stuff that brings me back. Brad, errr..Mr. Inman? I have never met you. I know you have a lot of power in the real estate news sector, because InmanNews reaches many agents and\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1725,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1725\/inman-connect-grand-poobahthon-stinton-freedom-stinks-worse-than-banks-in-real-estate-singer-the-only-trouble-with-the-mls-is-the-mls-and-the-agents-barton-i-have-visions-of-gesticulating-green-grocer\/","url_meta":{"origin":3315,"position":4},"title":"Inman Connect Grand Poobahthon: Stinton: ‘Freedom stinks worse than banks in real estate’; Singer: ‘The only trouble with the MLS is the MLS — and the agents’; Barton: ‘I have visions of gesticulating green-grocers, so that must be good for real estate’","author":"Greg Swann","date":"August 2, 2007","format":false,"excerpt":"I can't think of any argument against oral presentations better than the stuff that comes out of the mouths of the people making them. From InmanBlog, NAR CEO Dale Stinton says:\"If there ever was a case study for banks staying out of real estate it's the subprime market.\" He also\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1585,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1585\/seven-days-of-the-dog-bloodhoundblog-makes-the-short-list\/","url_meta":{"origin":3315,"position":5},"title":"Seven Days of the Dog: BloodhoundBlog makes the short list","author":"Greg Swann","date":"June 25, 2007","format":false,"excerpt":"That's the short list, not the short bus. We are among the nominees for the Inman Innovator Awards -- Most Innovative Blog category. These are the other nominees in our category:Calculated Risk Mortgage Fraud Blog Patrick.net Real Estate Competition and the Law Real Estate Tomato Redfin's Sweet Digs blogs 3\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3315"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3315\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}