{"id":3342,"date":"2008-07-09T16:23:50","date_gmt":"2008-07-09T23:23:50","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3342"},"modified":"2008-07-09T16:24:51","modified_gmt":"2008-07-09T23:24:51","slug":"content-is-king-the-future-of-internet-search-is-heuristic","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3342\/content-is-king-the-future-of-internet-search-is-heuristic\/","title":{"rendered":"Content is king: The future of internet search is heuristic"},"content":{"rendered":"

I worked this out in email this afternoon. It’s stone obvious, once you think about it, so I think it might be on the horizon now — if it’s not already happening.<\/p>\n

What the hell are you talking about, Greg?<\/p>\n

I think the next level of search engine algorithms is going to be based in an heuristic observation of end-user behavior to correlate keyword relevance to actual<\/em> relevance.<\/p>\n

Do you see? Google and other search engines identify patterns of keywords in static HTML documents to try to identify keyword-relevant content. They do this because it’s cheap. Before that, they used gunk like meta tags because that was even cheaper — because that had too little hardware and software and too many documents to index.<\/p>\n

The hardware and software problems are gone, plus Google has a huge and growing database of user behavior that is has harvested from the many bits of Google software people load on their systems. Moreover, Google has learned to draw sophisticated inferences from user behavior<\/a>.<\/p>\n

So consider two web pages. One is very strong on relevant keywords, but weak on useful content. The other is not as strong on keywords, but it delivers an ocean of very useful data. When users click into the first page, they tend to click out right away — high bounce rate, short time on site, few pageviews per visit. Users of the other site stay for hours and read everything twice — low bounce rate, long time on site, many pageviews per visit.<\/p>\n

Assuming Google or another search engine can measure all of this end-user behavior, which site is actually<\/em> more relevant to real people?<\/p>\n

This is so obvious that it has to happen. If Google doesn’t do it, its successor as the number one search engine will.<\/p>\n

What does it portend for you?<\/em> For one thing, dumbstunt SEO plays like Localism are doomed. But more importantly: Now and forever, content is king. A highly-passionate, well-written, deeply<\/em>-informative weblog is going to kick the ass of any<\/em> site trying to get by on money and high-gloss lipstick.<\/p>\n

If you deliver the goods, the search engines are going to find a way Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I worked this out in email this afternoon. It’s stone obvious, once you think about it, so I think it might be on the horizon now — if it’s not already happening. What the hell are you talking about, Greg? I think the next level of search engine algorithms is going to be based in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,6,10,19],"tags":[],"class_list":{"0":"post-3342","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-disintermediation","8":"category-marketing","9":"category-realty-reality","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2339,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2339\/are-bloggers-and-social-media-getting-too-much-credit-in-search-engines\/","url_meta":{"origin":3342,"position":0},"title":"Are Bloggers and Social Media getting too much credit in Search Engines?","author":"Eric Blackwell","date":"December 7, 2007","format":false,"excerpt":"I am sitting in Las Vegas right now at the close of PubCon, a Search Engine marketing conference produced by Webmasterworld. I am tired (exhausted actually), but very satisfied with the past few days and what I have learned and who I have been able to get to know better.\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":89,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/89\/spellcheck-20-bringing-the-benefits-of-web-20-back-to-the-desktop\/","url_meta":{"origin":3342,"position":1},"title":"SpellCheck 2.0: Bringing the benefits of Web 2.0 back to the desktop…","author":"Greg Swann","date":"July 15, 2006","format":false,"excerpt":"I was writing today, and I realized that spell checking, for all its added efficiencies, isn't terribly smarter than it was on the dedicated text-processing systems of the 1980s. It made the jump to desktop machines, of course, a trusty sidekick of word-processing, the first true \"killer app\" of micro-computing.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1449,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1449\/spellcheck-20-bringing-the-benefits-of-web-20-back-to-the-desktop-2\/","url_meta":{"origin":3342,"position":2},"title":"SpellCheck 2.0: Bringing the benefits of Web 2.0 back to the desktop","author":"Greg Swann","date":"May 20, 2007","format":false,"excerpt":"I wrote this when BloodhoundBlog was very young, and I don't think anyone got the joke at the time. There have been plenty of amazingly stoopid Web 2.0 product launches since then, but that doesn't mean this is not still humor-for-one. I was writing today, and I realized that spell\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16110,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16110\/not-everything-can-be-coordinated-in-cyberspace-when-you-gotta-move-dont-take-a-turn-without-twist\/","url_meta":{"origin":3342,"position":3},"title":"Not everything can be coordinated in cyberspace. When you gotta move, don’t take a turn without Twist.","author":"Greg Swann","date":"July 21, 2012","format":false,"excerpt":"Cathleen and I have been playing with a new iPhone app called Twist. (Hat tip: GeekWire.) What is it? In the shortest possible summary, Twist is ETA software. You tell it where you're going, it tells you and the people you're meeting there when you will arrive. Or they can\u2026","rel":"","context":"In "Innovation"","block_context":{"text":"Innovation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/innovation\/"},"img":{"alt_text":"Twist screen shot","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2012\/07\/TwistScreenshot-200x300.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2192,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2192\/the-search-friendly-blogger-oxymoron-or-perfect-weapon\/","url_meta":{"origin":3342,"position":4},"title":"The Search Friendly Blogger-Oxymoron or Perfect Weapon?","author":"Eric Blackwell","date":"November 8, 2007","format":false,"excerpt":"In the beginning was the Keyword...just kidding! But that is how many SEO focused obsessed people look at it. After reading Kris' post I could empathize with her position. Why spend hours fretting over well placed keywords. It is enough time to find the right methaphor and not leave dangling\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1224,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1224\/how-to-make-google-your-weblogs-best-friend\/","url_meta":{"origin":3342,"position":5},"title":"Project Bloodhound: How to make Google your weblog’s best friend","author":"Greg Swann","date":"June 27, 2008","format":false,"excerpt":"[This is one of the all-time most popular posts on BloodhoundBlog. I'm reprising it for Project Bloodhound, first because it's a nice leveraged SEO solution, and second because it's a painless introduction to customizing the PHP in WordPress. --GSS] \u00a0Who can probe all the mysteries of Google? Not me, and\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3342"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3342\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}