{"id":3343,"date":"2008-07-09T23:09:47","date_gmt":"2008-07-10T06:09:47","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3343"},"modified":"2008-07-10T06:42:33","modified_gmt":"2008-07-10T13:42:33","slug":"localismcom-its-not-just-for-surfers","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3343\/localismcom-its-not-just-for-surfers\/","title":{"rendered":"Localism.com: It’s Not Just For Surfers"},"content":{"rendered":"

I remember when ActiveRain.com released its Localism.com portal.\u00a0 SoCal surfin’ REALTOR dude, Rory Siems<\/a> commented that he thought “Localism” was a term surfers used for defending their beach from “kooks<\/a>“.\u00a0 While Localism is not a surfing site, the principle of “protecting your turf” is alive and well for local real estate professionals.<\/p>\n

Bloodhound colleague Michele DeRepegny vented her frustrations with the new site<\/a>:<\/p>\n

But this morning I\u2019m feeling a little nauseous after the much anticipated revamp of Localism<\/a>,\u00a0The redesign is neutral and simple, with a few twists in navigation still needed.\u00a0 \u00a0I would have rather paid for an \u201coutside blog\u201d than purchased \u201ccommunities<\/a>\u201c.\u00a0 Maybe buying\u00a0the way to the top as a community sponsor will actually reduce some of the crud posting just for points, but right now I\u2019m having very mixed feelings about continuing to drink the Kool Aid.\u00a0 Maybe I just need sleep.<\/p><\/blockquote>\n

I was privy to a pre-release tour so I know why they whitewashed the design.\u00a0 The concept is that Localism isn’t just about real estate anymore.\u00a0 It’s designed as a national host for thousands of hyper-local communities.\u00a0 Membership is free and available to anybody in the community, including non-real estate related businesses.\u00a0 The white washing was done to draw the readers to the user-generated content rather than an appealing design.\u00a0 Community sponsorship is available to any business and quality content providers are rewarded with featured status on the pages.<\/p>\n

Navigation is cumbersome but the site is in its infancy.\u00a0 The designers are trying to create a sense of “stickiness” where the users are drawn to deep local content, be it pictures, video, or text.\u00a0 They have some glitches but they should work it out.<\/p>\n

The main feature of the site is that content will be edited for quality.\u00a0 Active Rain hired editors to determine what user-generated content will be quality and what should be buried in the bowels of the server.\u00a0 The intended result?\u00a0 A sticky site about “your town”, for “your neighbors”, sponsored by “your Rotarians (local businesses).<\/p>\n

Greg Swann feels it might be a SEO play<\/a>:<\/p>\n

What does it portend for <\/em>you?<\/em> For one thing, dumbstunt SEO plays like Localism are doomed. Read more<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

I remember when ActiveRain.com released its Localism.com portal.\u00a0 SoCal surfin’ REALTOR dude, Rory Siems commented that he thought “Localism” was a term surfers used for defending their beach from “kooks“.\u00a0 While Localism is not a surfing site, the principle of “protecting your turf” is alive and well for local real estate professionals. Bloodhound colleague Michele […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5],"tags":[202,204,203,205],"class_list":{"0":"post-3343","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","9":"tag-active-rain","10":"tag-activeraincom","11":"tag-localism","12":"tag-localismcom","14":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3348,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3348\/localismcoms-top-management-address-active-rain-member-concerns\/","url_meta":{"origin":3343,"position":0},"title":"Localism.com’s Top Management Address Active Rain Member Concerns","author":"Brian Brady","date":"July 10, 2008","format":false,"excerpt":"Jonathan Washburn and Bob Stewart were my guests on a 45 minute interview about the new Localism.com: 1- Bob Stewart gave us an overview of the new Localism site and described its stated purpose. 2- Jon Washburn explained the history of the Localism portal and how polling the Active Rain\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3341,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3341\/gagging-on-the-kool-aid-active-rains-rolls-out-new-localismcom\/","url_meta":{"origin":3343,"position":1},"title":"Gagging on the Kool Aid: Active Rains rolls out new Localism.com","author":"Michelle DeRepentigny","date":"July 9, 2008","format":false,"excerpt":"I owe a lot to Active Rain,\u00a0 I learned\u00a0about blogging in general. I found Bloodhound Blog through following Terri and Greg during Project Blogger.\u00a0 (and many other great blogs) I've generated business from converted leads. And\u00a0made really good friends.\u00a0 \u00a0But this morning I'm feeling a little nauseous after the much\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1866,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1866\/active-rain-unleashes-impression-advertising\/","url_meta":{"origin":3343,"position":2},"title":"Active Rain Unleashes Impression Advertising","author":"Brian Brady","date":"August 28, 2007","format":false,"excerpt":"If they're ain't no margin, there ain't no mission. Active Rain has released it's revenue model to the network of 43,000 members. My only question is, \"What took you so long?\" In the interest of fairness, Jon Washburn, Caleb Mardini, & Matt Heaton are tech-guys. They always felt that if\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7929,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7929\/loading-up-a-twitterfunky-theme-heythis-aint-no-localismif-i-ditch-the-ad-revenue-angle-and-build-my-own-darn-team-will-you-believe-me-heycentralpacom-3-of-365\/","url_meta":{"origin":3343,"position":3},"title":"Loading Up A Twitterfunky Theme + “Hey…this aint no Localism!..If I Ditch The Ad Revenue Angle and Build My Own Darn Team Will You Believe Me?” (HeyCentralPa.Com: 3 of 365)","author":"Ryan Hartman","date":"April 17, 2009","format":false,"excerpt":"A Screencast on HeyCentralPa.Com's theme choice and a bonus cast on ditching BHB style ugly permalinks are up over at HouseYourMom.... I'm going to go ahead and give the very young and probably buggy P2 Wordpress theme a shot I think. It touts a twitter like interface that will allow\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9331,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9331\/is-activerain-selling-loan-officers-an-exlusive-opportunity-or-just-selling-their-real-estate-agents-out\/","url_meta":{"origin":3343,"position":4},"title":"Is ActiveRain Selling Loan Officers An Exclusive Opportunity, Or Just Selling Their Real Estate Agents Out?","author":"Mark Madsen","date":"July 29, 2009","format":false,"excerpt":"I've received a few emails and calls from my loan officers this week about some new exclusive opportunity that Activerain.com is pitching to the mortgage industry. Apparently, Active Rain is cold calling mortgage professionals who have an AR blogging history and offering them an \"extremely rare opportunity\" to pay $299\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"active_rain_making_money_off_the_backs_of_loan_officers_by_using_agents_as_a_carrot","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2009\/07\/active_rain_making_money_off_the_backs_of_loan_officers_by_using_agents_as_a_carrot.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2530,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2530\/housevaluescom-invades-activeraincom-guerilla-warfare-needed\/","url_meta":{"origin":3343,"position":5},"title":"Housevalues.com Invades Activerain.com: Guerilla Warfare Needed","author":"Brian Brady","date":"January 22, 2008","format":false,"excerpt":"Housevalues.com invested close to $3 million in Activerain.com. I chuckled about the irony of a lead company paying for leads, yesterday. I also reported that the Active Rain community was politely swallowing this shocking news. You see, for 18 months, the little purple pill has always been, \"If you blog\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3343"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3343\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}