{"id":3344,"date":"2008-07-09T21:00:00","date_gmt":"2008-07-10T04:00:00","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3344"},"modified":"2008-07-09T20:22:01","modified_gmt":"2008-07-10T03:22:01","slug":"as-good-as-a-link-how-would-you-like-to-co-brand-with-zillow","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3344\/as-good-as-a-link-how-would-you-like-to-co-brand-with-zillow\/","title":{"rendered":"As good as a link: How would you like to “co-brand” with Zillow?"},"content":{"rendered":"

Do you want to see something huge in the guise of something that might seem quite small at first?<\/p>\n

Click here<\/a>.<\/p>\n

This is new software from Zillow.com. It’s supposed to go live at 9 pm PST, but it’s already working for me.<\/p>\n

What’s different?<\/p>\n

Look up in the upper left hand corner.<\/p>\n

<\/p>\n

C’est moi!<\/em> A photo of Odysseus. A link to my Zillow profile. A link to my email. My phone number. And a link to our brokerage’s weblog.<\/p>\n

Even cooler is that button in the upper right hand corner:<\/p>\n

<\/p>\n

A quick-click button to take you back to BloodhoundRealty.com.<\/p>\n

So what’s going on here?<\/p>\n

As of tonight, Zillow.com is “co-branding” with anyone who links to it. “Co-branding” is the kind of wine-and-cheese-PR-event deal big companies make with other big companies, but Zillow is extending the idea down to the lowliest of grunts-in-the-trenches.<\/p>\n

(We can take a moment to snicker behind our hands. Trulia.com is building its reputation on being niggardly and hostile toward ordinary working real estate agents, so what better way to throw the whole issue into the starkest possible contrast? I don’t think Zillow approaches things this way, but the irony can’t be lost on them.)<\/p>\n

Why does this matter? Because it’s a very reasonable response to an objection. If someone says, “Providing or promoting content on Zillow.com improves their garden but not your own,” Zillow can offer up the perfect counter: If you shed attention to us, we will make you our partner for that entire visit, and we will entreat your guest to return to you with every page that person views.<\/p>\n

This is brilliant every way you think about it, and, of the wannabe Web 2.0 players in the real estate industry, Zillow seems to me to be the only one who really gets the whole bundle of Web 2.0 concepts: You give to get, wealth is abundant, the expectation of good behavior yields good behavior, etc.<\/p>\n

There’s more. Zillow.com is about to introduce a ton of new widgets and gadgets, each one of which will be co-branded to the end-user. You’ll be able to post real-time mortgage quotes, for instance, and anything built with the Zillow API will Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Do you want to see something huge in the guise of something that might seem quite small at first? Click here. This is new software from Zillow.com. It’s supposed to go live at 9 pm PST, but it’s already working for me. What’s different? Look up in the upper left hand corner. C’est moi! A […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4,6,5,19,25],"tags":[],"class_list":{"0":"post-3344","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-technology","10":"category-zillowcom","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3353,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3353\/i-dont-need-to-show-you-any-stinking-badges-im-a-zillow-all-star\/","url_meta":{"origin":3344,"position":0},"title":"I don’t need to show you any stinking badges! I’m a Zillow All Star!","author":"Greg Swann","date":"July 11, 2008","format":false,"excerpt":"About a month ago, Zillow started showing the number of contributions you have made to their data base in your profile. Up at the top you see the total number of contributions, and down below you get a running total of recent contributions. It was obvious where they were headed,\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2222,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2222\/zillowcom-enables-listing-agents-to-pee-on-the-tree-perpetually\/","url_meta":{"origin":3344,"position":1},"title":"Zillow.com enables listing agents to pee on the tree perpetually","author":"Greg Swann","date":"November 14, 2007","format":false,"excerpt":"There has been a ton of Zillow.com \"news\" lately, but mainly I've been ignoring it. News is news when it is something other than PR -- free advertising for the company pushing the press release. In other words, what's-in-it-for-me? -- or for you or for anyone other than the owners\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2664,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2664\/zillowcom-announces-its-sponsorship-of-bloodhoundblog-unchained\/","url_meta":{"origin":3344,"position":2},"title":"Zillow.com announces its sponsorship of BloodhoundBlog Unchained","author":"Greg Swann","date":"February 26, 2008","format":false,"excerpt":"BloodhoundBlog has grown up with Zillow.com. We're consistently second or third on a Google search for Zillow.com, and Debunking Zillow.com is one percent or more of our traffic every day. On the other hand, we've also been big boosters of the tools Zillow has built to help sellers, buyers and\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2885,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2885\/zillowcom-takes-advertising-demographics-to-never-before-seen-places\/","url_meta":{"origin":3344,"position":3},"title":"Zillow.com takes advertising demographics to never-before-seen places","author":"Greg Swann","date":"April 2, 2008","format":false,"excerpt":"The other bit of news to come out of Zillow.com is this: The real estate start-up is collecting, deploying and reselling advertising demographics in unique and interesting ways. The vast quantities of demographic information -- income, property values, credit scores -- that will be collected in the new Mortgage Marketplace\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":669,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/669\/the-zillowcom-shake-down-deconstructing-the-ncrc-complaint\/","url_meta":{"origin":3344,"position":4},"title":"The Zillow.com shake-down: Deconstructing the NCRC complaint . . .","author":"Greg Swann","date":"November 21, 2006","format":false,"excerpt":"The NCRC complaint against Zillow.com was filed 26 days ago. Today we have the first detailing in the public prints of the bogus nature of the charges (subscription required):Absent specific instances of harm, the complaint looks more like a scheme to grab some of Zillow's publicity than a legitimate beef.\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4152,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4152\/zillowcom-the-reconometrics-firm-of-the-future\/","url_meta":{"origin":3344,"position":5},"title":"Zillow.com: The “REconometrics” Firm of the Future?","author":"Brian Brady","date":"August 29, 2008","format":false,"excerpt":"Have you been watching Zillow.com lately, in the press? They've done a nice job at selling the mainstream media that they are the \"real estate statistics\" firm of choice. With the introduction of Zillow Mortgage Marketplace, they are aggregating real-time live quotes and are positioned to trump other media sites\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3344"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3344\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}