{"id":3358,"date":"2008-07-14T10:55:35","date_gmt":"2008-07-14T17:55:35","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3358"},"modified":"2008-07-14T10:55:35","modified_gmt":"2008-07-14T17:55:35","slug":"dead-dinosaurs-walking","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3358\/dead-dinosaurs-walking\/","title":{"rendered":"Dead Dinosaurs Walking"},"content":{"rendered":"

As far as I can tell, the RE.net has been advocating for better broker Web sites for as long as there has been an RE.net. Many articles and posts focus on the twin pillars of eCommerce — Search + Content — but many brokers still have Web 1.0 sites or, worse, Web 1.0 sites tarted up with gimmicks<\/a> to look like Web 2.0 sites while offering the same old stove-piped database search of the same old IDX content.<\/p>\n

I started my company to bring common sense eCommerce strategy and Best Practices to Real Estate. To be honest, it has been harder than I thought it would be to get brokers to play ball and, lately, I have been thinking about why that is.<\/p>\n

I’ve found that brokers are unique creatures in many different ways, but the most frustrating thing for me when it comes to improving Web marketing programs is that many of them seem to operate on the principle that ignorance is bliss because its cheap. Our clients are the exceptions that prove the rule, but even among them the pace of acceptance and progress varies widely.<\/p>\n

Let me put a finer point on that by comparing a project in the real world with what often happens in the Oz of Real Estate<\/a>:<\/p>\n

I just started a new integration project for UVEX Sports<\/a>. This project will replace the Web-based Business to Business (B2B) platform they are currently using with one that is hosted in-house and tied directly to their enterprise management software. UVEX sees a huge benefit in making the information and functionality that their software holds completely accessible to sales reps and customers via the Web.\u00a0 This is a significant upgrade over the current platform and a really, really good idea.<\/p>\n

This exercise is understood by UVEX’s management, consultants and vendors as an integration project<\/strong>.\u00a0 Integration projects have two basic components:<\/p>\n

    \n
  1. Technology Integration: Integrating existing systems with new software and hardware.<\/li>\n
  2. Business Integration:\u00a0 Teaching management, customer service people, sales reps, and retail buyers to use the new system and make room for it in their day to day running of the business<\/em>.<\/li>\n<\/ol>\n

    Once the project is complete, Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    As far as I can tell, the RE.net has been advocating for better broker Web sites for as long as there has been an RE.net. Many articles and posts focus on the twin pillars of eCommerce — Search + Content — but many brokers still have Web 1.0 sites or, worse, Web 1.0 sites tarted […]<\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,19],"tags":[207,208],"class_list":{"0":"post-3358","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-technology","9":"tag-real-estate-technology","10":"tag-real-estate-web-sites","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":5102,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5102\/tom-johnson-to-the-realtybots-all-that-free-stuff-you-gave-us-would-have-been-a-bargain-at-twice-the-price\/","url_meta":{"origin":3358,"position":0},"title":"Tom Johnson to the Realty.bots: All that free stuff you gave us would have been a bargain at twice the price!","author":"Greg Swann","date":"October 18, 2008","format":false,"excerpt":"In a comment at the Future of Real Estate Marketing, our friend Tom Johnson delivers a fatherly lecture on the facts of life:This is the free market and unintended consequences at work. There is a reason that the commission rates have been stuck for years where they are. The contingency\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1363,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1363\/boston-globe-on-the-enblogged-globe-brokers-in-blogsville\/","url_meta":{"origin":3358,"position":1},"title":"Boston Globe on the enblogged globe: Brokers in Blogsville","author":"Greg Swann","date":"April 29, 2007","format":false,"excerpt":"The Boston Globe has a feature on RE.net webloggers today. Nothing that will seem to be news to regular real estate weblog readers, but a nice chance to shine for a lot of familiar names. No mention of RCG, Matrix or BHB, but that's perfectly understandable. When reporters finally resolve\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":912,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/912\/from-forty-links-to-infinity-apprehending-the-full-scope-of-the-renet\/","url_meta":{"origin":3358,"position":2},"title":"From forty links to infinity: Apprehending the full scope of the RE.net","author":"Greg Swann","date":"January 18, 2007","format":false,"excerpt":"Okay, here's the meme game I mentioned yesterday. I want to build something like a canonical list of every weblog in the RE.net. By this I mean weblogs created by Realtors or other real estate agents, including commercial brokers; lenders, appraisers, investors or other real estate professionals; mainstream media real\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1866,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1866\/active-rain-unleashes-impression-advertising\/","url_meta":{"origin":3358,"position":3},"title":"Active Rain Unleashes Impression Advertising","author":"Brian Brady","date":"August 28, 2007","format":false,"excerpt":"If they're ain't no margin, there ain't no mission. Active Rain has released it's revenue model to the network of 43,000 members. My only question is, \"What took you so long?\" In the interest of fairness, Jon Washburn, Caleb Mardini, & Matt Heaton are tech-guys. They always felt that if\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9567,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9567\/real-estate-branding-post-google\/","url_meta":{"origin":3358,"position":4},"title":"Real Estate Branding, Post-Google","author":"John Rowles","date":"August 20, 2009","format":false,"excerpt":"Do real estate brands mean anything to homebuyers post-Google? When the MLS was printed in a binder that brokers hid under their desks and consumers had to shop for an agent first, brand mattered to buyers. Now, buyers come armed with a list of properties that are relevant to them\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2444,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2444\/best-of-the-worst-bloodhoundblog-in-2007\/","url_meta":{"origin":3358,"position":5},"title":"Best of the worst: BloodhoundBlog’s most popular posts for 2007","author":"Greg Swann","date":"December 29, 2007","format":false,"excerpt":"Here's a comment that got deleted earlier tonight, a pearl of wisdom issued from one orifice or another by a less-than-brilliant pundit who chose to keep his or her identity concealed. The soul and substance of this partial portion of wit:this is easily the worst blog on the RE.netTodd Seavey\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3358"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3358\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}