{"id":3364,"date":"2008-07-18T08:33:10","date_gmt":"2008-07-18T15:33:10","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3364"},"modified":"2008-07-19T12:07:08","modified_gmt":"2008-07-19T19:07:08","slug":"google-search-volume-mind-share","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3364\/google-search-volume-mind-share\/","title":{"rendered":"Google Search Volume &amp; Mind Share"},"content":{"rendered":"<p>Huge news in the world of search: <a href=\"http:\/\/www.bramblog.com\/google-detailed-search-volume\/\">Google now publishes search volume<\/a> for specific keywords through the <a href=\"https:\/\/adwords.google.com\/select\/KeywordToolExternal\">Adwords Keyword Selector Tool<\/a>.\u00a0 In the past, we&#8217;ve had <a href=\"http:\/\/www.webmasterworld.com\/yahoo_search_marketing_overture_ppc\/3232849.htm\">Overture<\/a> (which went away,) or <a href=\"http:\/\/www.wordtracker.com\">Wordtracker<\/a> to turn to.\u00a0 Both of these tools were fairly inaccurate.\u00a0 The new data that Google released appears to be far superior to either of these tools.<\/p>\n<p>I&#8217;ve long been a fan of <a href=\"http:\/\/trends.google.com\">Google Trends<\/a>, and I&#8217;ve wasted many an afternoon looking up the strange search habits &amp; statistics of Googlers in different areas &amp; cities.\u00a0 <a href=\"http:\/\/www.google.com\/trends?q=keller+williams%2C+remax&amp;ctab=0&amp;geo=all&amp;date=all&amp;sort=0\">Want to know if Keller Williams is more popular than Re\/Max?<\/a> Google Trends can give you a good idea.<\/p>\n<p>The new data that Google has opened up to us gives us very powerful information about <a href=\"http:\/\/en.wikipedia.org\/wiki\/Mind_share\">mind share<\/a>, or public awareness.\u00a0 It logically follows that the more people are searching for a specific brand, the more generally aware the public is of that brand.\u00a0 We can now put a &#8220;search score,&#8221; in points on any specific brand.<\/p>\n<p>So&#8230;.how did everyone stack up?\u00a0 <em><strong>you can click on the image for an easier to read doc, and more information<\/strong><\/em><\/p>\n<p><a href=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2008\/07\/brand-search-comps.jpg\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-3380\" src=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2008\/07\/brand-search-comps-smaller.jpg\" alt=\"\" width=\"468\" srcset=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2008\/07\/brand-search-comps-smaller.jpg 534w, https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2008\/07\/brand-search-comps-smaller-300x216.jpg 300w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Huge news in the world of search: Google now publishes search volume for specific keywords through the Adwords Keyword Selector Tool.\u00a0 In the past, we&#8217;ve had Overture (which went away,) or Wordtracker to turn to.\u00a0 Both of these tools were fairly inaccurate.\u00a0 The new data that Google released appears to be far superior to either [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-3364","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":12032,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12032\/the-guy-with-the-website\/","url_meta":{"origin":3364,"position":0},"title":"The Guy With the Website","author":"Damon Chetson","date":"May 21, 2010","format":false,"excerpt":"Since October 2009 - roughly 8 months ago - my website - www.chetson.com - has brought in just over $200,000 in business. Quite a lot of this business I've referred out. But in referring it out, I've made clear to the receiving lawyers that I'd like to learn from them,\u2026","rel":"","context":"In &quot;Egoism in Action&quot;","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10435,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10435\/weblogging-clients\/","url_meta":{"origin":3364,"position":1},"title":"Weblogging Clients","author":"Damon Chetson","date":"November 25, 2009","format":false,"excerpt":"I'm now writing on a few blogs. BloodHoundBlog, of course. But also my own firm blogs for criminal law and bankruptcy law. All this blogging can get a guy down, especially when you have to use WordPress's web interface. I like the act of writing. I hate the act of\u2026","rel":"","context":"In &quot;Weblogging 101&quot;","block_context":{"text":"Weblogging 101","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/weblogging-101\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11400,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11400\/various-thoughts-on-small-business-tools\/","url_meta":{"origin":3364,"position":2},"title":"Various thoughts on small business tools","author":"Damon Chetson","date":"February 25, 2010","format":false,"excerpt":"1. Google Voice I know there's been some sporadic discussion here about Google Voice: whether it's useful\/wise to use as a business phone number, and about the quality of its transcriptions. I've been very pleased with it in terms of the call routing functionality, and the integration with my Droid\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9869,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9869\/google-voice-ready-for-primetime\/","url_meta":{"origin":3364,"position":3},"title":"Google Voice: Ready for Primetime?","author":"Damon Chetson","date":"September 27, 2009","format":false,"excerpt":"Greg's written: \"The trouble with free software, is that you don\u2019t really explore what you\u2019re getting with it.\" When I read that, I thought, \"True, but...\" The \"but\" being Google, a company whose free products I've (mostly) explored to death, even when they're not very good. I'm looking at you,\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10731,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10731\/dont-mess-with-the-google\/","url_meta":{"origin":3364,"position":4},"title":"Don&#8217;t Mess with The Google","author":"Damon Chetson","date":"December 29, 2009","format":false,"excerpt":"So back in October I launched a Google Local account for The Chetson Firm. This is an account that links your business to Google Maps and allows you to post information such as your hours, location, parking, etc. I posted some images, a link to a video I had created,\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3460,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3460\/there-arent-enough-advertising-dollars-for-zillowcom-to-go-ipo-but-adding-google-street-view-makes-the-site-a-little-more-useful\/","url_meta":{"origin":3364,"position":5},"title":"There aren&#8217;t enough advertising dollars for Zillow.com to go IPO, but adding Google Street View makes the site a little more useful","author":"Greg Swann","date":"July 23, 2008","format":false,"excerpt":"So far, in 30 months since Zillow.com launched, precisely one client has shown me a Zestimate. I mention the site all the time, just as a matter of casual conversation, but only the INTx types know what the hell I'm talking about. Last night on the the phone with Brian\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3364"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3364\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}