{"id":3369,"date":"2008-07-16T20:44:59","date_gmt":"2008-07-17T03:44:59","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3369"},"modified":"2008-07-16T23:02:33","modified_gmt":"2008-07-17T06:02:33","slug":"listing-real-estate-the-bloodhound-way-teaching-home-sellers-how-to-pay-attention-to-marketing-techniques-tactics-and-results","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3369\/listing-real-estate-the-bloodhound-way-teaching-home-sellers-how-to-pay-attention-to-marketing-techniques-tactics-and-results\/","title":{"rendered":"Listing real estate the Bloodhound way: Teaching home sellers how to pay attention to marketing techniques, tactics and results"},"content":{"rendered":"

This started out at a response to Jeff Brown in John Rowles’ “dinosaur” post<\/a>, but it grew to take on a life of its own.<\/p>\n

Jeff Brown:<\/p>\n

Sellers, at least in my experience, have been excellent at discerning one thing — who produces results.<\/p><\/blockquote>\n

Oh, would this were so! I can take you through Phoenix, neighborhood by neighborhood, and show you in which neighborhoods the sellers are paying attention and in which they aren’t. We compete very aggressively in the neighborhoods where sellers are wide awake, but there are places we are called upon to go where the neighbors could not care less who sells what for how much in how long a time. It’s just not on their radar — nor is any tactic or technique for optimizing results. We only<\/em> work with sellers who care, so it makes a huge difference to us.<\/p>\n

The brokerage — not agent — we are most likely to lose business to has done an excellent job of promoting its long-standing reputation. For the most part the agents do nothing that we would consider exceptional, and their time on market and LP\/SP ratios are horrible right now, but we can only penetrate that marketing veil if the seller is paying first-hand attention.<\/p>\n

I had a surprise yesterday. The Arizona Republic<\/em> column brings me a small number of deals, but they tend to be very interesting. We’re working one now, two listings and a purchase. One of the listings is in Sun City, a Del Webb original, unmolested, on the golf course. We listed it our way last Friday<\/a>, because that’s what we do. Yesterday I was out there to deal with the sign and almost all of the flyers were gone. When our flyers seem to evaporate, it almost always means that the neighbors are interested — not in the house, but in us as listers. I’ll be interested to see if the sellers out there really are paying attention. The houses don’t sell for huge amounts, but if the sellers are willing to work our way, it might be worthwhile to pioneer a second niche out there.<\/p>\n

Our timing Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This started out at a response to Jeff Brown in John Rowles’ “dinosaur” post, but it grew to take on a life of its own. Jeff Brown: Sellers, at least in my experience, have been excellent at discerning one thing — who produces results. Oh, would this were so! I can take you through Phoenix, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5],"tags":[],"class_list":{"0":"post-3369","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2841,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2841\/black-pearl-marketing-minute-jeff-brown-discount-lister\/","url_meta":{"origin":3369,"position":0},"title":"Black Pearl Marketing Minute: Jeff Brown, discount lister?","author":"Greg Swann","date":"March 28, 2008","format":false,"excerpt":"The other morning, Bawldguy Jeff Brown left this note in a comment:I\u2019m jumping back into the San Diego investment property market as a lister. I\u2019ve been ignoring my home folks since late \u201803. I\u2019m gonna be offering a broadly different choice for the seller. I\u2019ll charge NO listing commission, but\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2701,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2701\/redfincom-builds-new-listing-oversight-tools-for-sellers\/","url_meta":{"origin":3369,"position":1},"title":"Redfin.com builds new listing oversight tools for sellers","author":"Greg Swann","date":"March 4, 2008","format":false,"excerpt":"Here's the news, snipped to the quick:Online real estate broker Redfin Corporation today released Redfin Listing Metrics, a dashboard for Redfin's listing customers to analyze neighborhood inventory trends and recent sales, and to compare their listing's online traffic to that of other listings in the neighborhood.That sounds slick, doesn't it?\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":655,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/655\/dual-agency-smack-down-dueling-angels-are-not-persuasive\/","url_meta":{"origin":3369,"position":2},"title":"Dual Agency Smack-Down: Dueling angels are not persuasive . . .","author":"Greg Swann","date":"November 19, 2006","format":false,"excerpt":"I'm not really a Jesuit, I just play one in the blogsward. My mother had had enough of the Church before she went to high school, and, in consequence, I was sent to public schools. Those were actually quite a bit better then than they are now, but, even so,\u2026","rel":"","context":"In "Dual Agency"","block_context":{"text":"Dual Agency","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dual-agency\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1397,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1397\/a-world-fit-to-be-conquered-five-steps-to-total-real-estate-listing-dominance\/","url_meta":{"origin":3369,"position":3},"title":"A world fit to be conquered: Five steps to total real estate listing dominance","author":"Greg Swann","date":"May 8, 2007","format":false,"excerpt":"Here's the thing: We want to be excellent real estate listing agents. But there's more to it than that. We want to be so good at listing real estate that no one can compete with us. The idea of selling \"by-owner\" pales in the light of what we do, but\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":624,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/624\/im-really-not-hungry-so-can-i-get-a-rebate-on-that-order-of-crow\/","url_meta":{"origin":3369,"position":4},"title":"I’m really not hungry, so can I get a rebate on that order of crow . . . ?","author":"Greg Swann","date":"November 9, 2006","format":false,"excerpt":"I have another column in the newspaper tomorrow beating up on buyer's agent's commissions, so this seems an appropriate moment to make a confession: I don't think it makes a damn bit of difference. This is the fifth column in this series, running every other week because the editor hated\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1582,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1582\/utterly-brilliant-just-sold-postcards-on-zillowcom\/","url_meta":{"origin":3369,"position":5},"title":"Utterly brilliant: “Just Sold” ‘postcards’ on Zillow.com","author":"Greg Swann","date":"June 25, 2007","format":false,"excerpt":"Zillow blog. Advertise yourself as a lister in the neighborhoods you farm in a venue we know is strongly appealing to sellers. This is so smart it makes my brain ache... Later: Adopted. Whole-heartedly and with alacrity. I need for you to be shopping for what I'm selling, or else\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3369"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3369\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}