![](\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/BerylSmallSignEnglish468.jpg\"\/)
<\/p>\nThese signs don’t exist yet; they won’t be finished until Friday at the earliest.<\/p>\n
This is the first time we’ve done this, custom signs with one side in English, one side in Spanish. The flyer is done in both languages, also, one on each side of the sheet. I may echo some of the copy on the web site in Spanish, also.<\/p>\n
Just because we can, we’re using four unique photos on each side of the sign. The sign printer is digging this stuff beyond all measure. We came to them two years ago with these ideas, and, so far, no one else has even bothered to ask them what we’re doing. Meanwhile, we keep coming up with new things to try. I want for them to enter our work in sign-makers’ competitions.<\/p>\n
<\/p>\n
![](\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/BerylSmallSignSpanish468.jpg\"\/)
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Technorati Tags: real estate<\/a>, real estate marketing<\/a>, real estate photography<\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" These signs don’t exist yet; they won’t be finished until Friday at the earliest. This is the first time we’ve done this, custom signs with one side in English, one side in Spanish. The flyer is done in both languages, also, one on each side of the sheet. I may echo some of the copy […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,9,5],"tags":[],"class_list":{"0":"post-3370","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-photography","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3528,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3528\/a-real-estate-sign-of-the-times-our-first-custom-yard-sign-printed-in-both-english-and-spanish\/","url_meta":{"origin":3370,"position":0},"title":"A real estate sign of the times: Our first custom yard sign printed in both English and Spanish","author":"Greg Swann","date":"July 27, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). \u00a0A real estate sign of the times: Our first custom yard sign printed in both English and Spanish We do things that other brokers in the Phoenix area don't do. We're not the busiest listing brokerage --\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3278,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3278\/listing-real-estate-the-bloodhound-way-the-marketing-power-of-a-custom-yard-sign-is-not-the-color-not-the-photography-not-even-that-it-is-custom-made-its-the-text-on-the-sign-that-stops-traffi\/","url_meta":{"origin":3370,"position":1},"title":"Listing real estate the Bloodhound way: The marketing power of a custom yard sign is not the color, not the photography, not even that it is custom-made — it’s the text on the sign that stops traffic","author":"Greg Swann","date":"June 26, 2008","format":false,"excerpt":"We've been making custom yard signs for two years now, but that represents the third generation of our sign philosophy. The second generation featured a huge picture of Odysseus the TV Spokesmodel Bloodhound, and that was a real traffic stopper when it was new. The first generation sported a huge\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6200,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6200\/john-kalinowskis-custom-real-estate-signs-and-his-custom-made-approach-to-everything-at-his-new-cleveland-real-estate-brokerage\/","url_meta":{"origin":3370,"position":2},"title":"John Kalinowski’s custom real estate signs — and his custom-made approach to everything at his new Cleveland real estate brokerage","author":"Greg Swann","date":"December 21, 2008","format":false,"excerpt":"Totally stunning email this morning from John Kalinowski of LiquidBlueRealty.com. John is a profile in courage, to my way of looking at things. He's just launched a brand new brokerage. In this real estate market. In Cleveland. He's being very sweet to the Bloodhounds in this note, but this is\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1715,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1715\/black-pearls-custom-directional-signs-can-draw-buyers-to-your-listings-and-make-your-listings-seem-to-multiply\/","url_meta":{"origin":3370,"position":3},"title":"Black Pearls: Custom directional signs can draw buyers to your listings — and make your listings seem to multiply","author":"Greg Swann","date":"July 31, 2007","format":false,"excerpt":"Okay, here's a Black Pearl made from sandy irritants we picked up at the StarPower Conference. First, one of the Stars is making custom signs featuring photographs of the listed home. I've been writing about custom yard signs for more than a year now, but, so far, I haven't heard\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4885,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4885\/boringly-functional-artwork-in-the-service-of-marketing-homes-if-people-cant-figure-out-what-youre-selling-they-wont-buy-it\/","url_meta":{"origin":3370,"position":4},"title":"Boringly functional artwork in the service of marketing homes: If people can’t figure out what you’re selling, they won’t buy it","author":"Greg Swann","date":"October 11, 2008","format":false,"excerpt":"I wrote about the back side of that card last week. It's the Open House invitation for 56 West Willetta Street in Downtown Phoenix, a home we listed for sale yesterday. This is a full-bore Bloodhound launch, but the card itself is kinda boring, wouldn't you say? That's not an\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":165,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/165\/signs-of-competitive-advantage\/","url_meta":{"origin":3370,"position":5},"title":"Signs of competitive advantage . . .","author":"Greg Swann","date":"August 2, 2006","format":false,"excerpt":"I've written about our signs before. Counting the custom rider and the rental for the post, a configuration like that shown to the right costs about $275. The post rental is per house, of course, as is the cost of the rider. The top and middle signs are re-usable, but\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3370"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3370\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}