{"id":3370,"date":"2008-07-16T22:04:02","date_gmt":"2008-07-17T05:04:02","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3370"},"modified":"2008-07-16T22:06:29","modified_gmt":"2008-07-17T05:06:29","slug":"listing-real-estate-the-bloodhound-way-custom-yard-signs-in-english-and-spanish","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3370\/listing-real-estate-the-bloodhound-way-custom-yard-signs-in-english-and-spanish\/","title":{"rendered":"Listing real estate the Bloodhound way: Custom yard signs in English and Spanish"},"content":{"rendered":"<p>These signs don&#8217;t exist yet; they won&#8217;t be finished until Friday at the earliest.<\/p>\n<p>This is the first time we&#8217;ve done this, custom signs with one side in English, one side in Spanish. The flyer is done in both languages, also, one on each side of the sheet. I may echo some of the copy on the web site in Spanish, also.<\/p>\n<p>Just because we can, we&#8217;re using four unique photos on each side of the sign. The sign printer is digging this stuff beyond all measure. We came to them two years ago with these ideas, and, so far, no one else has even bothered to ask them what we&#8217;re doing. Meanwhile, we keep coming up with new things to try. I want for them to enter our work in sign-makers&#8217; competitions.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/BerylSmallSignEnglish468.jpg\"\/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/BerylSmallSignSpanish468.jpg\"\/><br \/>\n<!-- technorati tags start --><\/p>\n<p style=\"text-align:right;font-size:10px;\">Technorati Tags: <a href=\"http:\/\/www.technorati.com\/tag\/real estate\" rel=\"tag\">real estate<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/real estate marketing\" rel=\"tag\">real estate marketing<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/real estate photography\" rel=\"tag\">real estate photography<\/a><\/p>\n<p><!-- technorati tags end --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These signs don&#8217;t exist yet; they won&#8217;t be finished until Friday at the earliest. This is the first time we&#8217;ve done this, custom signs with one side in English, one side in Spanish. The flyer is done in both languages, also, one on each side of the sheet. I may echo some of the copy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6,9,5],"tags":[],"class_list":["post-3370","post","type-post","status-publish","format-standard","hentry","category-marketing","category-photography","category-real-estate","no-featured-image"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3528,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3528\/a-real-estate-sign-of-the-times-our-first-custom-yard-sign-printed-in-both-english-and-spanish\/","url_meta":{"origin":3370,"position":0},"title":"A real estate sign of the times: Our first custom yard sign printed in both English and Spanish","author":"Greg Swann","date":"July 27, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). \u00a0A real estate sign of the times: Our first custom yard sign printed in both English and Spanish We do things that other brokers in the Phoenix area don't do. We're not the busiest listing brokerage --\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3278,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3278\/listing-real-estate-the-bloodhound-way-the-marketing-power-of-a-custom-yard-sign-is-not-the-color-not-the-photography-not-even-that-it-is-custom-made-its-the-text-on-the-sign-that-stops-traffi\/","url_meta":{"origin":3370,"position":1},"title":"Listing real estate the Bloodhound way: The marketing power of a custom yard sign is not the color, not the photography, not even that it is custom-made &#8212; it&#8217;s the text on the sign that stops traffic","author":"Greg Swann","date":"June 26, 2008","format":false,"excerpt":"We've been making custom yard signs for two years now, but that represents the third generation of our sign philosophy. The second generation featured a huge picture of Odysseus the TV Spokesmodel Bloodhound, and that was a real traffic stopper when it was new. The first generation sported a huge\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2980,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2980\/who-can-reinvent-real-estate-marketing-at-mikecandoitcom-mike-rohrig-howls-like-a-portland-bloodhound\/","url_meta":{"origin":3370,"position":2},"title":"Who can reinvent real estate marketing? At MikeCanDoIt.com Mike Rohrig howls like a Portland Bloodhound&#8230;","author":"Greg Swann","date":"April 16, 2008","format":false,"excerpt":"Look at this. Isn't that...? Yes -- that's a custom yard sign, mounted right there in the yard. Here it is up close: The sign was made by Mike Rohrig, a Portland Realtor and Broker who is pushing the boundaries on his marketing. Here's a note Mike wrote to me:The\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2428,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2428\/time-of-the-signs-let-there-be-light\/","url_meta":{"origin":3370,"position":3},"title":"Time of the signs: Let there be light","author":"Greg Swann","date":"December 26, 2007","format":false,"excerpt":"This is my column for last week from the Arizona Republic (permanent link). Since I wrote this, Cathleen found a solar-powered flood light solution, which we're testing now. At some point -- ideally when there is more sunlight and when electrons aren't quite as sluggish outdoors -- I'll let you\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3168,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3168\/unchained-at-the-sign-printer-how-we-make-our-custom-yard-signs\/","url_meta":{"origin":3370,"position":4},"title":"Unchained at the sign printer: How we make our custom yard signs","author":"Greg Swann","date":"May 23, 2008","format":false,"excerpt":"I think this might be less than useful, but it keeps coming up in my mail. I love it that people are trying to make custom yard signs for their listings, but it seems plausible that the best technical advice will come in the comments. Why is that? Because I\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1715,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1715\/black-pearls-custom-directional-signs-can-draw-buyers-to-your-listings-and-make-your-listings-seem-to-multiply\/","url_meta":{"origin":3370,"position":5},"title":"Black Pearls: Custom directional signs can draw buyers to your listings &#8212; and make your listings seem to multiply","author":"Greg Swann","date":"July 31, 2007","format":false,"excerpt":"Okay, here's a Black Pearl made from sandy irritants we picked up at the StarPower Conference. First, one of the Stars is making custom signs featuring photographs of the listed home. I've been writing about custom yard signs for more than a year now, but, so far, I haven't heard\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3370"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3370\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}