{"id":3381,"date":"2008-07-18T09:57:03","date_gmt":"2008-07-18T16:57:03","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3381"},"modified":"2008-07-18T10:06:19","modified_gmt":"2008-07-18T17:06:19","slug":"my-mind-share-mis-management-manifesto","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3381\/my-mind-share-mis-management-manifesto\/","title":{"rendered":"My Mind Share Mis-management Manifesto"},"content":{"rendered":"

Eric Bramlett and I have been playing with Google’s upgraded adwords tool quite a bit lately. Not surprisingly here’s one of the first things that crossed my mind…<\/a><\/p>\n

And while the numbers would indicate that Trulia CLEARLY has not created much in the way of brand awareness in the consumer ranks (think about it 60,500 searches in June and how many of those were REALTORS?). And while I could make SEVERAL valid points to their VC’s about how that is not a great reason to throw another $15MM log on the fire, that is not the subject of my manifesto. This is:<\/p>\n

NAR: WAKE THE HECK UP!<\/strong><\/p>\n

You currently have the REALTOR brand. It is strong. You can see that people are clearly searching for REALTORS. (See MLS to see how you mangled the last one) You are mismanaging the online use of that REALTOR brand in a MAJOR way. Homestore is squandering the brand by using the quality of the online presence to extort money from the REALTORS themselves. <\/p>\n

Look at the figures that Bramlett posted<\/a>. Read them Lawrence. (please) What do they say? IMO they say that people are looking for REALTORS. They say that if we FIRED Homestore and made the national listing site a NON PROFIT center for NAR, we could do better. Much better. Yes that would mean some staff cutbacks in the bureaucracy. High time that happened anyway.<\/p>\n

The main reason that we have REALTORS giving listings to third party sites with so little consumer mind share as Trulia is because REALTOR has mangled them and is holding the REALTOR hostage. I cannot blame Trulia for trying to move into a space where Homestore has abdicated it’s position…a monopoly position granted by a fiat of well intentioned (but IMO highly misguided) leaders at NAR.<\/p>\n

Our listings were not yours to sell IMO. And if somehow we granted you that right, unless you dump Homestore or get them to start taking our online presence seriously, you have proven IMHO beyond all doubt that we the REALTORS should now take that right back from you. You have mismanaged it.<\/p>\n

What do I Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Eric Bramlett and I have been playing with Google’s upgraded adwords tool quite a bit lately. Not surprisingly here’s one of the first things that crossed my mind… And while the numbers would indicate that Trulia CLEARLY has not created much in the way of brand awareness in the consumer ranks (think about it 60,500 […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,30],"tags":[],"class_list":{"0":"post-3381","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-realty-reality","7":"category-supplanting-the-nar","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3016,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3016\/the-national-association-of-realtors-announces-that-the-typewriter-is-state-of-the-art-technology\/","url_meta":{"origin":3381,"position":0},"title":"The National Association Of Realtors Announces That The Typewriter Is State Of The Art Technology","author":"Barry Cunningham","date":"April 25, 2008","format":false,"excerpt":"\u00a0 The NAR has launched a new website called Realtor Confidential. This site is \"designed to educate our membership about technology-related topics and investigate how NAR can best use Web-based technology to communicate with members\". In this, the first season of the Realtor Confidential series, the camera crew and production\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"Real Estate Radio USA | National Association of Realtors Pat V. Combs","src":"https:\/\/i0.wp.com\/www.realestateradiousa.com\/blog\/wp-content\/uploads\/2008\/04\/peopleconfused.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2790,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2790\/rate-your-realtor%c2%ae-why-are-agents-scared-anyway\/","url_meta":{"origin":3381,"position":1},"title":"Rate Your REALTOR\u00ae – Why Are Agents Scared Anyway?","author":"Dave Phillips","date":"March 17, 2008","format":false,"excerpt":"I\u2019ve had little luck selling the idea that REALTORS\u00ae should embrace an Internet rating system.\u00a0 Local associations, individual REALTORS\u00ae, other association executives, NAR, and even other bloggers have rejected the idea of allowing clients to rate their agent.\u00a0 Twice last week I pitched it to influential leaders in the industry,\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2215,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2215\/working-from-within-the-nar\/","url_meta":{"origin":3381,"position":2},"title":"Working from within the NAR","author":"Jim Duncan","date":"November 12, 2007","format":false,"excerpt":"Rather than discount the various associations, work Lead the leaders.","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":880,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/880\/community-choice-in-real-estate\/","url_meta":{"origin":3381,"position":3},"title":"Community Choice in Real Estate","author":"Russell Shaw","date":"January 10, 2007","format":false,"excerpt":"\"Interested\" wrote: What would be the disadvantage of listing a home with a Realtor who charges a flat fee based on services provided? Brian Brady responded: I'd like to take stab at this question: It's economics. There is a school of thought that suggests that Realtors are clerks; some are.\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8579,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8579\/can-a-realtor-truly-be-a-consumer-advocate\/","url_meta":{"origin":3381,"position":4},"title":"Can a REALTOR Truly be a Consumer Advocate?","author":"Thomas Hall","date":"June 1, 2009","format":false,"excerpt":"My query is sincere.\u00a0 But first, I want to make a distinction between a REALTOR and a licensed real estate agent.\u00a0 NAR tells consumers to seek the counsel of REALTOR - in fact, make sure they are working with a REALTOR, leading consumers to believe that a licensed real estate\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":73,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/73\/lets-go-get-sued-some-more\/","url_meta":{"origin":3381,"position":5},"title":"Let’s go get sued some more…","author":"Greg Swann","date":"July 6, 2006","format":false,"excerpt":"At 360 Digest, an exceptionally fine real estate weblog, Marlow Harris weighs in with this idea about an incipient on-line real estate start-up:Blue Roof, like Redfin and Zip Realty, misrepresents their status as \"Realtor\" and claims to be a member of the National Association of Realtors and adhere to its\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3381"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3381\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}