{"id":340,"date":"2006-09-15T18:48:40","date_gmt":"2006-09-16T01:48:40","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=340"},"modified":"2007-04-12T21:21:06","modified_gmt":"2007-04-13T04:21:06","slug":"real-estate-weblogging-is-a-journey-not-a-destination","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/340\/real-estate-weblogging-is-a-journey-not-a-destination\/","title":{"rendered":"Real estate weblogging is a journey, not a destination . . ."},"content":{"rendered":"

This is from email I had earlier this week:<\/p>\n

Jim Cronin from The Real Estate Tomato<\/a> and I were just talking about real estate blogging being what real estate websites will begin to morph into. He sent me to your blog and I was wondering if that has been productive for you as a lead generator.<\/p><\/blockquote>\n

For the first point, I’m with Jim wall-to-wall. In every second of my spare time, I am preparing to repurpose all of our content to weblogs or weblog-like pages. Last weekend my son Cameron reformulated our content engines to make them site-independent (and therefore appearance-independent), and I want him to take a second pass at everything to build content that will look like an Ubertor site<\/a> to people but will search like friendly old HTML 3.0 to Google. There are other weblog-like things we’re doing at the transaction-management level. It would be reasonable to say that in due course weblogging will be the defining metaphor of our internet presence.<\/p>\n

For the second point — has weblogging been a productive lead generator? — I don’t know. A fuller answer is more complicated than that, but the whole issue is trumped by an even larger point: I don’t care.<\/p>\n

I want to approach business as a vendor<\/i> in the same way I approach it as a customer<\/i>. In other words, I don’t want people treating me as a lead, as a link in their food chain. As soon as I start to feel like a salesman’s prey, I get creeped out. I don’t have to feel that way for very long to get gone. On the other hand, if I feel that you are looking out for my interests, offering me the sage counsel I have sought — and perhaps the advice I hadn’t known to ask for — then we have a sound basis for going ahead with a transaction.<\/p>\n

There’s a lot of mercenary weblogging advice out there right now, and much of it strikes me as being doubly-dysfunctional. Yes, weblogging has huge SEO advantages, but if you go out of your way to write SEO-attractive copy, you will have Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is from email I had earlier this week: Jim Cronin from The Real Estate Tomato and I were just talking about real estate blogging being what real estate websites will begin to morph into. He sent me to your blog and I was wondering if that has been productive for you as a lead […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,7,6,5,16],"tags":[],"class_list":{"0":"post-340","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-enduring-interest","8":"category-marketing","9":"category-real-estate","10":"category-weblogging-101","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1174,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1174\/can-yet-another-easy-blogging-local-content-solution-beat-community-building-local-real-estate-weblogs\/","url_meta":{"origin":340,"position":0},"title":"Can yet another easy-blogging local-content solution beat community-building local real estate weblogs?","author":"Greg Swann","date":"March 19, 2007","format":false,"excerpt":"Jim Kimmons at RealEstateBusinessSuccess.com Blog has come up with yet another simple solution to the issue of using local real estate weblogging content as bait for leads. That makes four of these, by now, I think. Okayfine. Jim may have the better mousetrap for two reasons: He's linking directly to\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1559,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1559\/real-estate-weblogging-101-a-how-to-book-in-weblog-form-for-would-be-real-estate-webloggers\/","url_meta":{"origin":340,"position":1},"title":"Real Estate Weblogging 101: A how-to book-in-weblog-form for would-be real estate webloggers","author":"Greg Swann","date":"June 21, 2007","format":false,"excerpt":"In commemoration of the Southwest Real Estate Blogging Conference, BloodhoundBlog today launches Real Estate Weblogging 101, a book-in-weblog-form about weblogging for real estate professionals. The book is built as a WordPress weblog because it seemed foolish to me to write about a deep-linking medium without deep linking. Even so, I\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1030,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1030\/podcast-dustin-luthers-real-estate-weblogging-seminar-part-i\/","url_meta":{"origin":340,"position":2},"title":"Podcast: Dustin Luther’s Real Estate Weblogging Seminar Part I","author":"Greg Swann","date":"February 10, 2007","format":false,"excerpt":"This is the first of three podcasts of Dustin Luther's Real Estate Weblogging Seminar. The recordings for these podcasts were made by Rudy Bachraty of the Sellsius Real Estate Weblog. Dustin is best known as the founder of Rain City Guide. Dustin works as a technology evangelist for Move, Inc.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1033,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1033\/podcast-dustin-luthers-real-estate-weblogging-seminar-part-ii\/","url_meta":{"origin":340,"position":3},"title":"Podcast: Dustin Luther’s Real Estate Weblogging Seminar Part II","author":"Greg Swann","date":"February 11, 2007","format":false,"excerpt":"This is the second of three podcasts of Dustin Luther's Real Estate Weblogging Seminar. The recordings for these podcasts were made by Rudy Bachraty of the Sellsius Real Estate Weblog. Dustin is best known as the founder of Rain City Guide. Dustin works as a technology evangelist for Move, Inc.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1039,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1039\/podcast-dustin-luthers-real-estate-weblogging-seminar-part-iii\/","url_meta":{"origin":340,"position":4},"title":"Podcast: Dustin Luther’s Real Estate Weblogging Seminar Part III","author":"Greg Swann","date":"February 12, 2007","format":false,"excerpt":"This is the third of three podcasts of Dustin Luther's Real Estate Weblogging Seminar. The recordings for these podcasts were made by Rudy Bachraty of the Sellsius Real Estate Weblog. Dustin is best known as the founder of Rain City Guide. Dustin works as a technology evangelist for Move, Inc.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":417,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/417\/blogoff-post-40-real-estate-weblogging-post-on-weekends\/","url_meta":{"origin":340,"position":5},"title":"Blogoff Post #40: Real estate weblogging? Post on weekends . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"More from Seth Godin offers 56 tips on how to get traffic for your weblog. Here are tips number forty-one and forty-three:Post on weekdays, because there are more readers. Post on weekends, because there are fewer new posts.In real estate weblogging, there are a lot more readers on weekdays than\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=340"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/340\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}