{"id":3453,"date":"2008-07-22T22:15:14","date_gmt":"2008-07-23T05:15:14","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3453"},"modified":"2008-07-23T06:06:44","modified_gmt":"2008-07-23T13:06:44","slug":"whats-the-difference-between-bloodhoundblog-unchained-and-a-trade-show-like-inman-connect-nothing-but-the-chains","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3453\/whats-the-difference-between-bloodhoundblog-unchained-and-a-trade-show-like-inman-connect-nothing-but-the-chains\/","title":{"rendered":"What’s the difference between BloodhoundBlog Unchained and a trade show like Inman Connect? Nothing but the chains…"},"content":{"rendered":"

In a comment to my Parliament of Whores post<\/a>, Erion Shehaj asks:<\/p>\n

I’m having a hard time differentiating between an event such as Connect and BHB Unchained[….] Is there any real difference between them charging for a conference and you doing the same?<\/p><\/blockquote>\n

Now that’s an excellent question.<\/p>\n

Have you been to events like Inman Connect, StarPower or the NAR Convention? Are they charging you for a conference? You bet.<\/p>\n

Is that their sole or even their primary objective? To the contrary.<\/p>\n

A trade show exists to deliver you to its sponsors. The conference curriculum will consist of sponsored presentations, with the sponsors attempting to sell you their products. Are these the best tools for your business? No. The sponsors you hear from will be the highest bidders, and the hosting organization — Inman or StarPower or the NAR — will actively prevent anyone from pointing out that the sponsor’s products are inferior to others available. In other words, a trade show like Inman Connect, StarPower or the NAR Convention is nothing but a shillfest, a carnival for bilking dupes, who come there to be bilked on their own nickel.<\/p>\n

I know you haven’t been to the one Unchained event we have had so far, but what we do is nothing like that. We had one sponsor, Zillow.com, which bought nothing but naming rights — practically speaking as a much-needed subsidy. No other sponsors, no sponsored presentations at all, no trade-show booths. The bulk of the program was Brian Brady and I teaching the theory and practice of Social Media Marketing. We interviewed a few vendors as a means of pinning them down and putting the screws to them. Everything about Unchained is contained in that one word: Achieving the greatest possible independence for the grunts on the ground.<\/p>\n

You highlighted this text:<\/p>\n

rather than strive to find new ways of milking Realtors and lenders of their income<\/p><\/blockquote>\n

Everything that Brian and I do is aimed at helping working Realtors and lenders hang on to every cent they earn. If you come to see us live, you’re going to pay. Electrons are almost free but atoms cost money to move Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In a comment to my Parliament of Whores post, Erion Shehaj asks: I’m having a hard time differentiating between an event such as Connect and BHB Unchained[….] Is there any real difference between them charging for a conference and you doing the same? Now that’s an excellent question. Have you been to events like Inman […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,174,6,5,19],"tags":[],"class_list":{"0":"post-3453","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-inmanically-incorrect","8":"category-marketing","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3081,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3081\/glenn-kelmann-is-speaking-at-bloodhound-blog-unchained-social-media-marketing-conference-brought-to-you-by-zillowcom\/","url_meta":{"origin":3453,"position":0},"title":"Glenn Kelman Is Speaking at Bloodhound Blog Unchained Social Media Marketing Conference Brought to You By Zillow.com","author":"Brian Brady","date":"May 10, 2008","format":false,"excerpt":"Let's keep our eye on the ball, folks. Glenn Kelman is coming to Phoenix. Mind you, he has every reason not to come, now. This accomplished young man could be in Seattle, San Francisco, Los Angeles, Orange County, San Diego, Boston, or our nation's capitol. He could be fighting for\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3207,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3207\/an-unchained-expostulation-guess-who-is-not-coming-to-inman\/","url_meta":{"origin":3453,"position":1},"title":"An Unchained expostulation: Guess who is not coming to Inman?","author":"Greg Swann","date":"June 4, 2008","format":false,"excerpt":"We made a ton of video clips at BloodhoundBlog Unchained. BrokerIPTV.com made a bunch more, and theirs feature strange and esoteric production elements like good lighting and audible sound. The difference is, ours were on YouTube right away, and theirs took a while to gestate. One that I've been waiting\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3412,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3412\/bearing-the-sacred-mantle-of-insolence-in-the-parliament-of-whores-win-a-free-set-of-bloodhoundblog-unchained-dvds-in-the-just-exactly-how-dumb-are-you-realtor-scam-of-the-week-contest\/","url_meta":{"origin":3453,"position":2},"title":"Bearing the sacred mantle of insolence in the Parliament of Whores: Win one of two free sets of BloodhoundBlog Unchained DVDs in “The just-exactly-how-dumb-are-you Realtor-scam of the week” contest!","author":"Greg Swann","date":"July 21, 2008","format":false,"excerpt":"Q: What's the difference between cows and Realtors? A: When they get the urge to be milked, cows don't fly to trade shows at their own expense, wandering from booth to booth with their udders out.Well. I certainly feel vindicated. The RSSPieces clusterfrolic is further proof of the advice I\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2484,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2484\/unchained-melodies-is-that-all-there-is\/","url_meta":{"origin":3453,"position":3},"title":"Unchained melodies: Is that all there is?","author":"Greg Swann","date":"January 10, 2008","format":false,"excerpt":"Lieber and Stoller wrote it, Randy Newman arranged it, Peggy Lee sang it with an affectless perfection. This cover by Bette Midler has its charms, but by trying to backspin the lyrics, she inadvertently shows how much better was Peggy Lee's understanding of the material. Tune in Saturday. I'll show\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5499,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5499\/thinking-out-loud-about-bloodhoundblog-unchained-in-phoenix\/","url_meta":{"origin":3453,"position":4},"title":"Thinking out loud about BloodhoundBlog Unchained in Phoenix","author":"Greg Swann","date":"November 10, 2008","format":false,"excerpt":"Here's where we start, and we knew this last May in Phoenix, but we hadn't yet figured out how to pull it off: BloodhoundBlog Unchained is not a conference or a seminar, it's a workshop, a lab. We don't want to talk about or teach or lecture about our style\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2320,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2320\/inman-bloggers-disconnect-absorbing-the-priceless-wisdom-of-brilliant-speakers-who-are-not-doing-what-youre-trying-to-do\/","url_meta":{"origin":3453,"position":5},"title":"Inman Bloggers’ Disconnect: Absorbing the priceless wisdom of brilliant speakers who are not doing what you’re trying to do…","author":"Greg Swann","date":"December 4, 2007","format":false,"excerpt":"Here are a couple of salient facts, evidently unknown behind the Rust Curtain of the Inman Empire:To the extent that Glenn Kelman is a weblogger at all, he is a corporate weblogger. 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