So far, in 30 months since Zillow.com launched, precisely one client has shown me a Zestimate. I mention the site all the time, just as a matter of casual conversation, but only the INTx types know what the hell I’m talking about. Last night on the the phone with Brian Brady, I equated the Realty.bots with model trains: We fool around with these model train layouts because they’re interesting and fun — and then we get up and go back to our real jobs on the railroad.<\/p>\n
That’s not completely fair. I’ve been using Zillow more and more in my own real estate practice, as one of my pre-listing tools. Because our current MLS system sucks so bad — it’s gone on July 28th — often I will go to Zillow first.<\/p>\n
One thing I’ve wanted and missed at the site is Google’s Street View.<\/p>\n
Guess what we’re getting today? That link is dead for now<\/a>, but I’m not under any embargo, so here’s the news:<\/p>\n Even though it uses Microsoft’s satellite imagery, Zillow will also be adding Google’s Street View technology for exterior elevations of homes and views of the streets and surrounding areas.<\/p>\n The other bit of Zillow news this week was the announcement by Zillow.com CFO Spencer Rascoff that the start-up will not be going IPO in 2008<\/a>.<\/p>\n The problem? All of Zillow’s services are built on an advertising-based revenue model, and it is struggling to sell enough ads. Street View doesn’t seem to be turned on yet, as I write this. The IPO spigot may be turned off for quite a while. Technorati Tags: disintermediation<\/a>, real estate<\/a>, real estate marketing<\/a>, real estate photography<\/a>, technology<\/a>, Zillow.com<\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" So far, in 30 months since Zillow.com launched, precisely one client has shown me a Zestimate. I mention the site all the time, just as a matter of casual conversation, but only the INTx types know what the hell I’m talking about. Last night on the the phone with Brian Brady, I equated the Realty.bots […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5,19,25],"tags":[],"class_list":{"0":"post-3460","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-technology","10":"category-zillowcom","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":298,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/298\/shadowing-zillow-filleting-redfin-and-a-just-plane-smart-approach-to-change-in-the-real-estate-business\/","url_meta":{"origin":3460,"position":0},"title":"Shadowing Zillow, filleting Redfin, and a “Just Plane Smart” approach to change in the real estate business . . .","author":"Greg Swann","date":"September 7, 2006","format":false,"excerpt":"Dustin at Rain City Guide is giving stat-dancing lessons today. I am neither as talented nor as interested as he is, but I do have an interesting statistic to reveal: Debunking Zillow.com is averaging well over 100 unique hits a day. All of my extended Zillow rants do very well,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":669,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/669\/the-zillowcom-shake-down-deconstructing-the-ncrc-complaint\/","url_meta":{"origin":3460,"position":1},"title":"The Zillow.com shake-down: Deconstructing the NCRC complaint . . .","author":"Greg Swann","date":"November 21, 2006","format":false,"excerpt":"The NCRC complaint against Zillow.com was filed 26 days ago. Today we have the first detailing in the public prints of the bogus nature of the charges (subscription required):Absent specific instances of harm, the complaint looks more like a scheme to grab some of Zillow's publicity than a legitimate beef.\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2664,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2664\/zillowcom-announces-its-sponsorship-of-bloodhoundblog-unchained\/","url_meta":{"origin":3460,"position":2},"title":"Zillow.com announces its sponsorship of BloodhoundBlog Unchained","author":"Greg Swann","date":"February 26, 2008","format":false,"excerpt":"BloodhoundBlog has grown up with Zillow.com. We're consistently second or third on a Google search for Zillow.com, and Debunking Zillow.com is one percent or more of our traffic every day. On the other hand, we've also been big boosters of the tools Zillow has built to help sellers, buyers and\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2885,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2885\/zillowcom-takes-advertising-demographics-to-never-before-seen-places\/","url_meta":{"origin":3460,"position":3},"title":"Zillow.com takes advertising demographics to never-before-seen places","author":"Greg Swann","date":"April 2, 2008","format":false,"excerpt":"The other bit of news to come out of Zillow.com is this: The real estate start-up is collecting, deploying and reselling advertising demographics in unique and interesting ways. The vast quantities of demographic information -- income, property values, credit scores -- that will be collected in the new Mortgage Marketplace\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3202,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3202\/what-does-zillowcom-understand-that-truliacom-is-missing-thou-shalt-not-muzzle-the-ox-that-treadeth-out-the-corn\/","url_meta":{"origin":3460,"position":4},"title":"What does Zillow.com understand that Trulia.com is missing? “Thou shalt not muzzle the ox that treadeth out the corn.”","author":"Greg Swann","date":"June 3, 2008","format":false,"excerpt":"I think that there may have been a time, in the blue-sky days of gray-skyed Seattle, when people with two-digit badge numbers at Zillow.com actually thought they might be able to disintermediate Realtors -- much as Expedia.com had disintermediated travel agents. No one at Zillow will admit to this, but\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1652,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1652\/heres-a-question-for-a-zillow-poll-how-long-would-it-take-for-ziprealtycom-to-kill-zillowcom-forevermore-dead\/","url_meta":{"origin":3460,"position":5},"title":"Here’s a question for a Zillow poll: How long would it take for ZipRealty.com to kill Zillow.com forevermore dead?","author":"Greg Swann","date":"July 12, 2007","format":false,"excerpt":"I'm not being morbid. I just don't have the wide-eyed naivete necessary to write for SeekingAlpha. 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\n
\n“There’s an online advertising recession right now, and we are not immune,” said Rascoff. He did not show any signs of departing from the company’s advertising-based business model, or its eventual plans for an IPO.<\/p><\/blockquote>\n
\n<\/p>\n