No kidding. Buy gas.<\/p>\n
Here’s the Black Pearl: When you put a buyer in your car, make your first stop the gas station to top off the tank.<\/p>\n
The marketing objective? To communicate to your buyer that showing cost real money.<\/p>\n","protected":false},"excerpt":{"rendered":"
No kidding. Buy gas. Here’s the Black Pearl: When you put a buyer in your car, make your first stop the gas station to top off the tank. The marketing objective? To communicate to your buyer that showing cost real money.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-3470","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2114,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2114\/the-odysseus-medal-we-realtors-are-ironically-the-easiest-people-to-manipulate-because-we-count-the-money-before-its-printed\/","url_meta":{"origin":3470,"position":0},"title":"The Odysseus Medal: “We Realtors are ironically, the easiest people to manipulate because we count the money before it’s printed”","author":"Greg Swann","date":"October 29, 2007","format":false,"excerpt":"Here's the thing: I am a complete sucker for good writing. I like big ideas, I like radical ideas (ya think?), I especially like profoundly and transparently ethical ideas. But if you can write entrancingly about just about anything -- I am duly entranced. We live and learn by telling\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9896,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9896\/world-health-organization-lowers-the-safe-breathing-radon-gas-level-further-complicating-real-estate-transactions\/","url_meta":{"origin":3470,"position":1},"title":"World Health Organization lowers the safe breathing radon gas level: further complicating Real Estate transactions","author":"Robert Worthington","date":"September 29, 2009","format":false,"excerpt":"New standards released by the World Health Organization (WHO) on September 23, 2009 have taken a huge stance on the odorless cancer causing, radon gas.\u00a0 The World Health Organization has taken the already safe4.0 pCi\/L and reduced the safe breathing gas level down to 2.7 pCi\/!\u00a0 Who cares, right?\u00a0 Well,\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1715,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1715\/black-pearls-custom-directional-signs-can-draw-buyers-to-your-listings-and-make-your-listings-seem-to-multiply\/","url_meta":{"origin":3470,"position":2},"title":"Black Pearls: Custom directional signs can draw buyers to your listings — and make your listings seem to multiply","author":"Greg Swann","date":"July 31, 2007","format":false,"excerpt":"Okay, here's a Black Pearl made from sandy irritants we picked up at the StarPower Conference. First, one of the Stars is making custom signs featuring photographs of the listed home. I've been writing about custom yard signs for more than a year now, but, so far, I haven't heard\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1753,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1753\/black-pearls-two-practical-uses-for-video-in-real-estate-marketing\/","url_meta":{"origin":3470,"position":3},"title":"Black Pearls: Two practical uses for video in real estate marketing","author":"Greg Swann","date":"August 6, 2007","format":false,"excerpt":"Someday soon I'm going to write a post with a title like \"Why all available real estate video solutions suck eggs.\" Here's the one-word summary as a teaser: Bandwidth. In the mean time, here are two ways of using video in real estate marketing that are actually useful and practical\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":628,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/628\/writing-better-descriptive-real-estate-copy-as-a-path-to-building-character\/","url_meta":{"origin":3470,"position":4},"title":"Writing better descriptive real estate copy as a path to building character . . .","author":"Greg Swann","date":"November 10, 2006","format":false,"excerpt":"I read some copy for a real estate listing, and I thought, \"Wow, this is game and lame at the same time.\" Game because the Realtor was really trying to stretch beyond typically insipid real estate copy. Lame because, well, even so -- the copy was lame. It led with\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2871,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2871\/black-pearl-marketing-minute-a-sneak-peek-at-a-bloodhoundblog-unchained-promotional-radio-spot\/","url_meta":{"origin":3470,"position":5},"title":"Black Pearl Marketing Minute: A sneak peek at a BloodhoundBlog Unchained promotional radio spot","author":"Greg Swann","date":"March 31, 2008","format":false,"excerpt":"Barry Cunningham asked me to make a 60 second promotional spot for BloodhoundBlog Unchained, to be used in the regular rotation on Real Estate Radio USA. What can one say except, \"Hell, yeah!\" Even so, I'm just not that comfortable in the do-what's-expected waxed fruit world, so I came at\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3470"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3470\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}