{"id":350,"date":"2006-09-19T09:09:46","date_gmt":"2006-09-19T16:09:46","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=350"},"modified":"2007-04-20T17:19:14","modified_gmt":"2007-04-21T00:19:14","slug":"for-real-estate-promotion-the-business-card-form-factor-is-a-tiny-little-workhorse","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/350\/for-real-estate-promotion-the-business-card-form-factor-is-a-tiny-little-workhorse\/","title":{"rendered":"For real estate promotion, the business card form factor is a tiny little workhorse . . ."},"content":{"rendered":"

Rory Siems at Laguna Niguel Real Estate Blog has a post on using business cards for collateral promotion<\/a>. I think this is a fantastic idea. In cost-benefit terms, the business card form factor may be the perfect print ad medium. It’s pretty lousy for conveying a lot of information, but it is an extremely portable, pocketable format for inciting interest and directing that interest to where the details can be delivered in detail.<\/p>\n

<\/p>\n

We use business cards whenever we want to target-market homes or individuals. I can hold my own hand for the design — kludgey but proficient — so we can turn a new set of cards around in 48 hours or less. They’re inexpensive to buy, to ship and to distribute, so we can put 1,000, 2,000, 5,000 cards on the street in no time at all.<\/p>\n

A primary application is ‘Open House’ announcements. We don’t do ‘Just Listed’ cards. We’d rather have potential buyers come and see the house for themselves. If we can clearly identify the neighborhoods where our buyer should be living, we’ll broadcast ‘Open House’ cards house-by-house. The cards above are typical ‘Open House’ cards. We always<\/i> use the back of the card. The back copy you’re seeing here is very similar to the back copy we use on our personal business cards.<\/p>\n

<\/p>\n

We do<\/i> do ‘Just Sold’ cards, because we want for the nearby neighbors to apprehend the quality of effort we bring to our listings. Every card we do for a listing will promote that home’s custom web site, of course. The flyer boxes we use have a special pocket for business cards near the top. That way, if someone doesn’t want to take a flyer, they can take a card instead. Often, we will use the home’s card in the ‘Take One’ flyer stand inside the house, as well.<\/p>\n

The image above to the right is the back of a ‘Just Sold’ card. I believe in the power of the written word. Almost always with a card like this, I’m going to use the front face to sell the specific idea and the back Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Rory Siems at Laguna Niguel Real Estate Blog has a post on using business cards for collateral promotion. I think this is a fantastic idea. In cost-benefit terms, the business card form factor may be the perfect print ad medium. It’s pretty lousy for conveying a lot of information, but it is an extremely portable, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,6,5],"tags":[],"class_list":{"0":"post-350","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-enduring-interest","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1831,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1831\/seth-on-business-cards-of-particular-interest-to-realtors-and-lenders\/","url_meta":{"origin":350,"position":0},"title":"Seth on business cards — of particular interest to Realtors and lenders","author":"Greg Swann","date":"August 21, 2007","format":false,"excerpt":"Seth Godin on business card mistakes:Don't print your own cards. Just because Avery and others make those little perforated sheets of paper doesn't mean you should use them. Don't use big type for the address and contact info. The #1 way we can tell if a business card is cheesy\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1588,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1588\/ask-the-audience-can-i-get-rid-of-that-snail-mail-newsletter\/","url_meta":{"origin":350,"position":1},"title":"Ask the Audience: Can I get rid of that snail-mail newsletter?","author":"Brian Brady","date":"June 27, 2007","format":false,"excerpt":"Hilary Shantz, a real estate agent from Oakville, ON asks: Hi Brian, You are on the cutting edge of marketing\/blogging. Do you think that it is sufficient to have a business blog and forgo having a newsletter, just send people a reminder every time you post a blog which they\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7563,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7563\/why-should-you-buy-real-estate-and-lots-of-it-now-well-inventory-abounds-prices-are-low-and-interest-rates-are-incredibly-low-and-theres-one-other-factor-you-might-take-into-account\/","url_meta":{"origin":350,"position":2},"title":"Why should you buy real estate — and lots of it — now? Well, inventory abounds, prices are low, and interest rates are incredibly low. And there’s one other factor you might take into account…","author":"Greg Swann","date":"March 22, 2009","format":false,"excerpt":"Follow the tiny blue line. That's the growth of the U.S. money supply. That vertical surge you see there at the right is, essentially, a doubling of the number of dollars in (virtual) circulation since August 2008. Every dollar you own will soon be worth fifty cents. And every dollar\u2026","rel":"","context":"In "Big Mother"","block_context":{"text":"Big Mother","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/big-mother\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1397,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1397\/a-world-fit-to-be-conquered-five-steps-to-total-real-estate-listing-dominance\/","url_meta":{"origin":350,"position":3},"title":"A world fit to be conquered: Five steps to total real estate listing dominance","author":"Greg Swann","date":"May 8, 2007","format":false,"excerpt":"Here's the thing: We want to be excellent real estate listing agents. But there's more to it than that. We want to be so good at listing real estate that no one can compete with us. The idea of selling \"by-owner\" pales in the light of what we do, but\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9901,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9901\/do-today%e2%80%99s-home-prices-reflect-their-market-value\/","url_meta":{"origin":350,"position":4},"title":"Do Today\u2019s home prices reflect their market value?","author":"Al Lorenz","date":"September 29, 2009","format":false,"excerpt":"Can you really look at a buyer today and tell them that they are buying their home at a good price?\u00a0 Sure, you can tell them how the price they are paying compares to what folks have been paying the last few months, or few years.\u00a0 But that doesn't mean\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4785,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4785\/making-the-riccelli-bet-to-take-away-the-fear-of-trying-something-new\/","url_meta":{"origin":350,"position":5},"title":"Making the Riccelli bet to take away the fear of trying something new","author":"Greg Swann","date":"October 2, 2008","format":false,"excerpt":"Richard Riccelli doesn't write here very much, but, when he does, it's pure gold. 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