{"id":3503,"date":"2008-07-26T00:02:11","date_gmt":"2008-07-26T07:02:11","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3503"},"modified":"2008-07-26T00:02:11","modified_gmt":"2008-07-26T07:02:11","slug":"the-youth-myth-why-its-hip-to-be-square-in-real-estate-brokerage","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3503\/the-youth-myth-why-its-hip-to-be-square-in-real-estate-brokerage\/","title":{"rendered":"The Youth Myth: Why It’s Hip To Be Square in Real Estate Brokerage"},"content":{"rendered":"

You’re just back from Inman Connect?\u00a0 Forget everything you heard there<\/a>.\u00a0 Chasing the hip, young 18-34 market is great if you’re selling sneakers but could be detrimental to the health of YOUR business for the next 7 years.\u00a0 Here’s why:<\/p>\n

Five reasons why you should avoid the 18-34 year old market for the next 7 years:<\/strong><\/p>\n

1- They ain’t got no money.<\/p>\n

2- They don’t trust real estate as an investment.\u00a0 This demographic believes that real estate is either perpetually overpriced or that it is dangerous<\/a>.\u00a0 Some eschewed the asset class, some leveraged it irresponsibly and lost.\u00a0 It’s not that they don’t trust you because you’re a shady REALTOR, they don’t trust your product.<\/p>\n

3- They view you as a functionary.\u00a0 Your value hasn’t been established to them because they haven’t had good experiences with real estate.\u00a0 They see you as an over-priced clerk because they watched you make “easy money’ while they chased the overpriced asset.<\/p>\n

4- They need a lot of education…lots of it.\u00a0 Since old is now new (in lending), the young are basically dinosaurs.<\/p>\n

5- They really don’t have any “pain”.\u00a0 They’ll be focusing on mitigating losses rather than maximizing wealth.\u00a0 Their “pain” is best served by loss mitigation specialists and not wealth maximizers.<\/p>\n

So…if that’s true, why the hell are you screwing around on Facebook and Twitter? Because the fastest growing user groups<\/a> on those two social networks are the cheese, baby…the 45-65 age group.\u00a0 If you want to sell or finance a lot of homes in the next 7-10 years, look for the baby boomers. Here’s why:<\/p>\n

Five reasons the 45-65 market is the ticket to “real estate riches” until 2015:<\/strong><\/p>\n

1- They have the money and they’re getting a truckload more .\u00a0 Baby boomers are in their peak earning years and are inheriting the largest transference of wealth, in history<\/a>, as their WW2 generation parents pass away.<\/p>\n

2- Boomers LOVE and trust real estate<\/a> as an investment.\u00a0 They’ve had great experiences with real estate as an asset class want to own 2 or 3 homes in retirement (this is a group that could buy twice as many properties as their children in the next Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

You’re just back from Inman Connect?\u00a0 Forget everything you heard there.\u00a0 Chasing the hip, young 18-34 market is great if you’re selling sneakers but could be detrimental to the health of YOUR business for the next 7 years.\u00a0 Here’s why: Five reasons why you should avoid the 18-34 year old market for the next 7 […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-3503","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3113,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3113\/one-hand-solid-state-video-cameras-like-the-flip-are-a-fantastic-resource-for-both-real-estate-documentation-and-video-podcasting\/","url_meta":{"origin":3503,"position":0},"title":"One-hand solid-state video cameras like the Flip are a fantastic resource for both real estate documentation and video podcasting","author":"Greg Swann","date":"May 13, 2008","format":false,"excerpt":"I'm completely sold on the Flip camera. Unchained bought a second one for Brian the other day. We'll use both of them at the conference, then each of us will take one home. We're going to buy another one out of our own money for Cathleen. I wrote my Republic\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3633,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3633\/generation-jones-angst-filled-baby-boomers-are-a-great-market-for-realtors\/","url_meta":{"origin":3503,"position":1},"title":"Generation Jones: Angst Filled Baby Boomers Are A Great Market For Realtors","author":"Brian Brady","date":"July 31, 2008","format":false,"excerpt":"I started the discussion about \"generational\" marketing with the controversial article: The Youth Myth: Why It\u2019s Hip To Be Square in Real Estate Brokerage In that article, I discussed why the Baby Boomers represented an under-served market for high-tech real estate agents and lenders.\u00a0 Fascinated by the responses, I started\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3133,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3133\/the-flip-digital-video-camera-makes-illustrating-real-estate-ideas-fast-convenient-and-fun\/","url_meta":{"origin":3503,"position":2},"title":"The Flip digital video camera makes illustrating real estate ideas fast, convenient and fun","author":"Greg Swann","date":"May 17, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). Watch this space. There should be a lot of Flip video coming out of Unchained. \u00a0The Flip digital video camera makes illustrating real estate ideas fast, convenient and fun I'm becoming a fan of digital video for\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3334,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3334\/let-me-introduce-to-you-the-one-and-only-dr-beatrice-rowles-real-estate-coach\/","url_meta":{"origin":3503,"position":3},"title":"Let me introduce to you the one and only Dr. Beatrice Rowles, Real Estate Coach","author":"John Rowles","date":"July 8, 2008","format":false,"excerpt":"Huff and Puff Your Way to a Fortune in Real Estate Part 1: Get Your Head in the Game BY DR. BEATRICE ROWLES, PHD, BSR, FUBAR Filling up a plastic bag with propellant and and then squeezing the bag to force it into your lungs is the new, cutting edge\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"Dr Beatrice Rowles","src":"https:\/\/i0.wp.com\/www.jrowles.com\/images\/Dr_beatrice.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1481,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1481\/the-carnival-of-real-estate-34\/","url_meta":{"origin":3503,"position":4},"title":"The Carnival of Real Estate . . .","author":"Greg Swann","date":"May 29, 2007","format":false,"excerpt":"...is up at the North Fulton County Real Estate Blog... Technorati Tags: blogging, real estate, real estate marketing","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":731,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/731\/the-carnival-of-real-estate-17\/","url_meta":{"origin":3503,"position":5},"title":"The Carnival of Real Estate…","author":"Greg Swann","date":"December 4, 2006","format":false,"excerpt":"...is up at The Property Monger. Host Jon Ernest celebrates the Carnival's twenty-first-iversary by awarding 21 winners, split across two days. Grand prize goes to Northern Michigan Real Estate Blog with an argument about last week's NAR anti-trust ruling. We entered Russell Shaw's essay on The Millionaire Real Estate Agent,\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3503"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3503\/revisions"}],"predecessor-version":[{"id":3517,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3503\/revisions\/3517"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}