{"id":3528,"date":"2008-07-27T10:18:35","date_gmt":"2008-07-27T17:18:35","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3528"},"modified":"2008-07-27T10:18:39","modified_gmt":"2008-07-27T17:18:39","slug":"a-real-estate-sign-of-the-times-our-first-custom-yard-sign-printed-in-both-english-and-spanish","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3528\/a-real-estate-sign-of-the-times-our-first-custom-yard-sign-printed-in-both-english-and-spanish\/","title":{"rendered":"A real estate sign of the times: Our first custom yard sign printed in both English and Spanish"},"content":{"rendered":"

This is my column for this week from the Arizona Republic<\/i> (permanent link<\/a>).<\/p>\n

 
A real estate sign of the times: Our first custom yard sign printed in both English and Spanish<\/strong><\/p>\n

<\/p>\n

We do things that other brokers in the Phoenix area don’t do<\/a>. We’re not the busiest listing brokerage — not by miles — but we’re among the most aggressively innovative in our marketing practices.<\/p>\n

Our yard signs have always been very big, to try to grab as much attention as we can get for our listed homes, but for the past two years we have been building custom signs for our listings<\/a>.<\/p>\n

Working with Signs By Tomorrow in Peoria<\/a>, we have been able to build huge, custom, four-color signs for our listed homes — featuring giant photographs of the interior and exterior of the house and custom descriptive copy about the property.<\/p>\n

Our signs stop traffic. I know because I will often sit in my car a block or two away and watch passing cars as they slow down and stop to take in the sign, look over the house and grab a flyer.<\/p>\n

We have a home listed in Peoria right now, and we took things one step further for this property. We know that a significant number of people in the surrounding area speak Spanish as their first language, so both the flyer and the custom sign are printed with one side in English and one side in Spanish<\/a>.<\/p>\n

Working from the English version of the Flyer, Enrique Lopez of YourPrintSource.com<\/a> prepared the Spanish translation. This copy was typeset for both the flyer and the sign. If you approach the home — 7813 West Beryl Avenue<\/a> — from the East, you’ll see the sign and flyer in English. From the West, you’ll see the sign and flyer in Spanish.<\/p>\n

Just because there’s no reason not to, the photos on each side of the sign are unique. Instead of four pictures, we were able to use eight.<\/p>\n

We also added a Spanish version of the flyer to the MLS listing so that Spanish-speaking buyers can read about the features of the home.<\/p>\n

Regardless of our endlessly-debated border policies, as Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is my column for this week from the Arizona Republic (permanent link).  A real estate sign of the times: Our first custom yard sign printed in both English and Spanish We do things that other brokers in the Phoenix area don’t do. We’re not the busiest listing brokerage — not by miles — but […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,9,5,19],"tags":[],"class_list":{"0":"post-3528","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-photography","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3370,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3370\/listing-real-estate-the-bloodhound-way-custom-yard-signs-in-english-and-spanish\/","url_meta":{"origin":3528,"position":0},"title":"Listing real estate the Bloodhound way: Custom yard signs in English and Spanish","author":"Greg Swann","date":"July 16, 2008","format":false,"excerpt":"These signs don't exist yet; they won't be finished until Friday at the earliest. This is the first time we've done this, custom signs with one side in English, one side in Spanish. The flyer is done in both languages, also, one on each side of the sheet. I may\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3278,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3278\/listing-real-estate-the-bloodhound-way-the-marketing-power-of-a-custom-yard-sign-is-not-the-color-not-the-photography-not-even-that-it-is-custom-made-its-the-text-on-the-sign-that-stops-traffi\/","url_meta":{"origin":3528,"position":1},"title":"Listing real estate the Bloodhound way: The marketing power of a custom yard sign is not the color, not the photography, not even that it is custom-made — it’s the text on the sign that stops traffic","author":"Greg Swann","date":"June 26, 2008","format":false,"excerpt":"We've been making custom yard signs for two years now, but that represents the third generation of our sign philosophy. The second generation featured a huge picture of Odysseus the TV Spokesmodel Bloodhound, and that was a real traffic stopper when it was new. The first generation sported a huge\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1715,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1715\/black-pearls-custom-directional-signs-can-draw-buyers-to-your-listings-and-make-your-listings-seem-to-multiply\/","url_meta":{"origin":3528,"position":2},"title":"Black Pearls: Custom directional signs can draw buyers to your listings — and make your listings seem to multiply","author":"Greg Swann","date":"July 31, 2007","format":false,"excerpt":"Okay, here's a Black Pearl made from sandy irritants we picked up at the StarPower Conference. First, one of the Stars is making custom signs featuring photographs of the listed home. I've been writing about custom yard signs for more than a year now, but, so far, I haven't heard\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3182,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3182\/as-much-as-we-love-to-make-custom-yard-signs-for-our-listings-we-keep-an-inventory-of-our-favorite-sign-in-stock\/","url_meta":{"origin":3528,"position":3},"title":"As much as we love to make custom yard signs for our listings, we keep an inventory of our favorite sign in stock","author":"Greg Swann","date":"May 27, 2008","format":false,"excerpt":"This is the sign that sells listings: It rarely hangs for more than a month. We keep ten of them in stock, and I can't wait for the day when we need ten more... Technorati Tags: real estate, real estate marketing","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3168,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3168\/unchained-at-the-sign-printer-how-we-make-our-custom-yard-signs\/","url_meta":{"origin":3528,"position":4},"title":"Unchained at the sign printer: How we make our custom yard signs","author":"Greg Swann","date":"May 23, 2008","format":false,"excerpt":"I think this might be less than useful, but it keeps coming up in my mail. I love it that people are trying to make custom yard signs for their listings, but it seems plausible that the best technical advice will come in the comments. Why is that? Because I\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11699,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11699\/stopping-traffic-in-northern-virginia-justnewlistings-com-is-building-custom-yard-signs-for-its-listings\/","url_meta":{"origin":3528,"position":5},"title":"Stopping traffic in Northern Virginia: JustNewListings.com is building custom yard signs for its listings","author":"Greg Swann","date":"April 1, 2010","format":false,"excerpt":"Jay Seville of JustNewListings.com in the Northern Virginia suburbs of Washington, D.C. sent along this photo of the customs signs he is building for his team. Lo-tech don't mean no-tech: Sign calls sell homes. If you're doing custom signs, let me know. I'm delighted to show off the hard work\u2026","rel":"","context":"In "Innovation"","block_context":{"text":"Innovation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/innovation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3528"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3528\/revisions"}],"predecessor-version":[{"id":3529,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3528\/revisions\/3529"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}