{"id":3535,"date":"2008-07-28T07:00:41","date_gmt":"2008-07-28T14:00:41","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3535"},"modified":"2008-08-03T06:33:16","modified_gmt":"2008-08-03T13:33:16","slug":"the-new-real-estate-model-part-1-disbrokeration","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3535\/the-new-real-estate-model-part-1-disbrokeration\/","title":{"rendered":"The New Real Estate Model – Part 1: Disbrokeration"},"content":{"rendered":"

Ch-Ch-Ch-Changes<\/strong>
\nThe Real Estate industry is going through some pretty rapid changes lately. <\/span>We have everything from Apple\u2019s iPhone to Zillow\u2019s Zestimates. <\/span>There is a lot of conflict too. <\/span>Your local Board of Realtors is most likely still trying to throw a fence around listing information, while a wired world questions the nature and even purpose<\/em> of a real estate agent. <\/span>The RE.net is creating opportunities and shifting the nature of the game. <\/span>The world is 2.0 and it communicates differently. <\/span>A 2.0 world markets differently and rewards differently too. <\/span>Throw in the most destructive credit crunch since the Great Depression and you have a recipe for\u2026 WHAT? <\/span>Only one sure answer: change. <\/span>But the question is this: <\/span>change into what? <\/span>What does the future of the real estate industry<\/em> look like? <\/span>Will there be agents? <\/span>Will there be brokers? <\/span>Will there be a real estate industry? <\/span>This is the first of a three-part series that will attempt to answer some of these questions.<\/p>\n

Back in March I wrote a post on Disbrokeration<\/a> and the coming changes in the real estate industry. <\/span>I suggested that Brokers, more than agents, were going to see their positions and their livelihood challenged. <\/span>I still believe that to be true. <\/span>In part two of this series I will run through the first evolution I saw for our industry: The Super Team. <\/span>Not an uncommon idea, the Super Team already exists and the refinement of it is discussed in many areas. <\/span>Mike Farmer<\/a> has written about it in great fashion. <\/span>I will discuss why it may work for some, but in general it simply does not solve enough problems. <\/span>Worse yet, it adds new ones. <\/span>In the final installment, part three, I suggest a new model for the real estate industry. <\/span>A model that is easily copied, well developed and most suited to solving the issues in our industry. <\/span>But first, we must understand why the current model will not last.<\/p>\n

Disbrokeration: The End of the Current Model<\/strong>
\nThe existing Broker model is actually a pretty old one, found in almost any industry that is focused around the act or Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ch-Ch-Ch-Changes The Real Estate industry is going through some pretty rapid changes lately. We have everything from Apple\u2019s iPhone to Zillow\u2019s Zestimates. There is a lot of conflict too. Your local Board of Realtors is most likely still trying to throw a fence around listing information, while a wired world questions the nature and even […]<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,5],"tags":[],"class_list":{"0":"post-3535","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":5403,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5403\/writing-an-office-policy-manual-for-real-estate-20\/","url_meta":{"origin":3535,"position":0},"title":"Writing an office policy manual for Real Estate 2.0","author":"Cheryl Johnson","date":"November 2, 2008","format":false,"excerpt":"As part of our current ongoing \"expansion\", for the last few days I have been trying to cobble together something that resembles a real estate company policy manual. I am going to post a few of my policy manual paragraphs here, in the hopes that my Bloodhound friends might suggest\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6934,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6934\/a-big-heap-of-heap-goodness-revising-my-universal-contact-form-to-create-heap-records-assigning-initial-drip-campaigns-to-them\/","url_meta":{"origin":3535,"position":1},"title":"A big heap of Heap goodness: Revising my universal contact form to create Heap records, assigning initial drip campaigns to them","author":"Greg Swann","date":"February 17, 2009","format":false,"excerpt":"I've rebuilt my universal contact form to be Heap-friendly. Now, in addition to emailing you and the prospect with a quick follow-up, as well as optionally epaging you, the form will also optionally create a new Heap lead with the contact information and with the name of an initial drip\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5967,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5967\/making-the-scenius-scene-im-prepared-to-share-an-entirely-new-style-of-blogging-with-you-but-you-have-to-hold-up-your-end\/","url_meta":{"origin":3535,"position":2},"title":"Making the Scenius scene: I’m prepared to share an entirely new style of blogging with you — but you have to hold up your end","author":"Greg Swann","date":"December 6, 2008","format":false,"excerpt":"I wrote last week about the Scenius blogs we've been playing with. The concepts we've developed constitute a new style of blogging, a hybrid of the best features of link-blogging and RSS feeds with much better control and with none of the defects. A Scenius blog called \u201cSwitched-On Marketing\u201d is\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2655,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2655\/the-odysseus-medal-the-art-of-rhetoric-and-the-rhetoric-of-art\/","url_meta":{"origin":3535,"position":3},"title":"The Odysseus Medal: The art of rhetoric — and the rhetoric of art","author":"Greg Swann","date":"February 25, 2008","format":false,"excerpt":"As I said yesterday, I had already picked this week's Odysseus Medal winner, so I didn't include his posts among the Short List of nominees. Instead, I'll present them here. The Odysseus Medal this week goes to Mike Farmer for his tour de force series of posts on Web 2.0\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5885,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5885\/who-wants-to-play-the-scenius-game-rebuilding-the-long-list-as-a-micro-blog\/","url_meta":{"origin":3535,"position":4},"title":"Who wants to play the Scenius game? Rebuilding The Long List as a micro-blog","author":"Greg Swann","date":"November 29, 2008","format":false,"excerpt":"All right, let's play a little, shall we? One of the things that came out of our little scenius on Thanksgiving (which continues through today) was a better way of handling the job I used to do with The Long List of Odysseus Medal nominees. I've been ignoring that chore\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1872,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1872\/what-can-sellers-do-differently-to-get-their-houses-sold\/","url_meta":{"origin":3535,"position":5},"title":"What can sellers do differently to get their houses sold?","author":"Greg Swann","date":"August 31, 2007","format":false,"excerpt":"This is me in the Arizona Republic (permanent link): \u00a0What can sellers do differently to get their houses sold? There are three houses for sale on my street. All three are comps to each other -- around 2,000 square feet, three bedrooms, two baths. They're priced within a thousand dollars\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=3535"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3535\/revisions"}],"predecessor-version":[{"id":3679,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/3535\/revisions\/3679"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=3535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=3535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=3535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}