{"id":3606,"date":"2008-07-29T19:57:23","date_gmt":"2008-07-30T02:57:23","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=3606"},"modified":"2008-07-29T23:33:38","modified_gmt":"2008-07-30T06:33:38","slug":"i-slipped-my-disco-in-orlando-psychometric-analysis-thats-actually-simple-enough-to-be-useful","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3606\/i-slipped-my-disco-in-orlando-psychometric-analysis-thats-actually-simple-enough-to-be-useful\/","title":{"rendered":"I slipped my DISCo in Orlando: Psychometric analysis that’s actually simple enough to be useful"},"content":{"rendered":"

A big part of the StarPower curriculum is the DISC system of psychometric analysis. I’ve talked quite a bit about Myers-Briggs and Cathleen is a big fan of the Enneagram. These are useful tools, especially for self-analysis. But INTJs will behave very differently from INTPs — and from each other, for that matter — so having a tight bead on someone in Myers-Briggs terms is not all that preternaturally useful.<\/p>\n

The DISC system, on the other hand, is simultaneously very useful in real life and very simple to deploy. Once you understand the four DISC categories of behaviors, you can make reasonable on-the-fly analyses of the people you happen to be working with. High D? Don’t waste time on details, unless you are asked for them — and then don’t stammer. High C? If you don’t volunteer volumes of detail, you must be hiding something.<\/p>\n

There is a good deal of academic theory behind the DISC system, and I don’t want to portray myself as an expert. Cathy and I took two short classes on the subject, both taught by serious amateurs. Even so, we learned a ton about what we’re doing right with people, what we’re doing wrong, and what we could be doing better.<\/p>\n

There’s more: We set about to do a gut-feelings-based DISC assessment on everyone we know, this for practice. When we finally get around to deploying a CRM solution, we’re going to use DISC to classify our clients. This will be useful at every touch, but one thing we thought of doing was deploying DISC-oriented drip campaigns: Cut to the chase for the D’s, fun and games for the I’s, home and hearth for the S’s, charts and graphs for the C’s.<\/p>\n

Brian and I were talking about this on Sunday, and we both thought it would be interesting to DISCify the cut-outs on a landing page. That’s not just fun for marketing geeks, it’s a testable procedure that should result in higher conversion rates.<\/p>\n

There’s no end to the value in this system, since it enables you to tailor any presentation to the predictable psychometric style of the person you Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A big part of the StarPower curriculum is the DISC system of psychometric analysis. I’ve talked quite a bit about Myers-Briggs and Cathleen is a big fan of the Enneagram. These are useful tools, especially for self-analysis. But INTJs will behave very differently from INTPs — and from each other, for that matter — so […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5,19],"tags":[],"class_list":{"0":"post-3606","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"category-technology","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":10752,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10752\/using-the-disc-system-to-understand-the-boys-of-entourage\/","url_meta":{"origin":3606,"position":0},"title":"Using the DISC system to understand the boys of Entourage","author":"Greg Swann","date":"December 31, 2009","format":false,"excerpt":"I've talked about the DISC system of personality profiling in past. I'm talking about it again, now, because I want to use it to discuss how we are going to build our ideal real estate team. For now, I just want to talk about thinking in a DISC-like way, using\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":974,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/974\/redfin-and-the-antics-of-the-intx-crowd\/","url_meta":{"origin":3606,"position":1},"title":"Redfin and the antics of the INTx crowd . . .","author":"Greg Swann","date":"January 30, 2007","format":false,"excerpt":"By my lights, one of the most interesting bits of news to come out of Inman Connect was Redfin's announcement that they plan to swim into Boston Harbor. Washington State has reasonably normal wild-West real estate laws, as does California. 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Joe Cocker takes and\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/arF2ylHUbbk\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":8548,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8548\/news-from-the-right-side-of-the-number-line-graphene-a-possible-replacement-for-silicon-in-computer-chips-and-a-dvd-sized-storage-device-that-can-hold-more-than-a-thousand-dvds\/","url_meta":{"origin":3606,"position":3},"title":"News from the right side of the number line: Graphene, a possible replacement for silicon in computer chips, and a DVD-sized storage device that can hold more than a thousand DVDs","author":"Greg Swann","date":"May 21, 2009","format":false,"excerpt":"One of the paths to the singularity, and the one that is mostly readily plausible given the current state of physics, is nanotechnology. Here are two new nano-entities ready to break out of the laboratory. First, how would you like to store your entire movie collection on one DVD-sized disc?A\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1957,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1957\/forward-into-the-past-now-you-can-upgrade-vista-to-xp\/","url_meta":{"origin":3606,"position":4},"title":"Forward into the past: Now you can upgrade Vista to XP","author":"Greg Swann","date":"September 22, 2007","format":false,"excerpt":"It's churlish of me to chortle, so I'll begin by saying that all Power PC (i.e, not Intel-based) Macintoshes running all versions of OSX through Tiger have the ability to launch OS9 in an emulator, running any OS9 compatible software side-by-side with OSX. I have a ton of software that\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18391,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18391\/overnight-news-irish-democracy-is-coming-to-the-u-s-a\/","url_meta":{"origin":3606,"position":5},"title":"Overnight News: \u201cIrish Democracy\u201d is coming to the\u00a0U.S.A.","author":"Greg Swann","date":"August 14, 2021","format":false,"excerpt":"\u201cOne need not have an actual conspiracy to achieve the practical effects of a conspiracy. 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